Digital Intelligence

Entries from Digital Intelligence tagged with "automotive"

25 result(s) displayed (1 - 25 of 163)

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Honda first brand to sign up to ‘Cost Per Visit’ tool from GroundTruth

Amplifi and car manufacturer Honda have signed up to a new platform from GroundTruth, which only charges advertisers for recorded visits into specified dealerships and showrooms.


02/03/2018  |  Full story...

Huawei unveils first AI-powered smartphone to drive a car

Mobile maker Huawei has become the first mobile device manufacturer in the world to use an AI-powered smartphone to drive a car.


22/02/2018  |  Full story...

Nissan first to use YOC's new programmatic mobile ad platform

Mobile ad company YOC has launched a new ad platform called VIS.X, a new kind of advertising technology for programmatic ads, with Nissan signed up as the first brand.


20/02/2018  |  Full story...

What’s driving engagement forward in the automotive industry?

Consumers don’t trust the car industry, but great service offers brands a way to build long-term relationships and is changing the role of dealerships in driving loyalty, according to new research.


15/02/2018  |  Full story...

European car search trends: YouTube rules UK but the Spanish click most

When it comes to car-related engagements,  dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.


14/02/2018  |  Full story...

Kia ‘takes over’ Waterloo Station with VR marketing campaign

Kia is showcasing the new Stinger car model at London Waterloo in one of the car maker’s largest marketing activations to date.


07/02/2018  |  Full story...

Super Bowl 2018: The social media stats

Last weekend’s SuperBowl attracted the second highest in-game ad expenditure in history, hitting $414 million during the 49 minutes, 35 second of commercial running time, according to new research.


07/02/2018  |  Full story...

Commuting in driverless cars “will improve employee productivity and wellbeing”

Brits are more likely to work during a commute in a fully autonomous car, compared to their traditional commute, according to new research.

22/01/2018  |  Full story...

Elon Musk’s Empire: What will the tech star do next? [INFOGRAPHIC]

Whether he's launching satellites or working on the Tesla production line, Elon Musk is constantly proving he's a man of unexpected capabilities. Just what will he invest in next? This infographic takes a closer look at the entrepreneur's empire.


17/01/2018  |  Full story...

Kia partners Oath for multi-channel video campaign

Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.


13/12/2017  |  Full story...

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…


06/12/2017  |  Full story...

Virals of the year: Hyundai and the US Military create super bowl ad in under an hour

For the Super Bowl 2017, Hyundai and its agency of record Innocean Worldwide Americas connected active members of the US military with loved ones half a world away.


05/12/2017  |  Full story...

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.


05/12/2017  |  Full story...

Virals of the year: Geico returns to mock pre-roll ads with “Crushed”

US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.


05/12/2017  |  Full story...

Uber buys fleet of 24,000 driverless cars from Volvo

Uber plans to buy up to 24,000 self-driving cars from Volvo as the ride-booking app and ride-hailing app looks towards automation.


21/11/2017  |  Full story...

Uber ‘clean air plan’: All London cars to be electric or hybrid by 2019

Uber UK has launched its Clean Air Plan, which sees the ride sharing company take several actions to reduce the ecological impact of its service, as well as motoring in general.


11/09/2017  |  Full story...

Audi A8 ties with HERE location technology

Audi has worked with HERE Technologies to integrates an array of advanced navigation and location technology from HERE to provide guidance throughout the day.


08/09/2017  |  Full story...

Domino's teams with Ford for self-driving pizza delivery cars

Domino's is trialling self-driving delivery cars in the US, following a partnership with Ford.


30/08/2017  |  Full story...

Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…


18/08/2017  |  Full story...

Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…


18/08/2017  |  Full story...

Ford poster ads target people based on mobile data

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.


01/08/2017  |  Full story...

Google trains self -driving Waymo minivans to work with emergency services

Waymo, the self-driving car project run by Google, recently spent some time with the Chandler Police and Fire in Arizona for an "emergency vehicle testing day."


12/07/2017  |  Full story...

What does a typical Wimbledon or Premier League fan look like?

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.


05/07/2017  |  Full story...

Auto Trader partners Reevoo for user-generated content drive

Automotive marketplace Auto Trader has struck a strategic partnership with user-generated content platform Reevoo.


09/06/2017  |  Full story...

The future of car sales: Virtual test drives and mobile purchases

The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report.


17/05/2017  |  Full story...

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