Digital Intelligence

Entries from Digital Intelligence tagged with "automotive"

25 result(s) displayed (1 - 25 of 155)

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Elon Musk’s Empire: What will the tech star do next? [INFOGRAPHIC]

Whether he's launching satellites or working on the Tesla production line, Elon Musk is constantly proving he's a man of unexpected capabilities. Just what will he invest in next? This infographic takes a closer look at the entrepreneur's empire.

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17/01/2018  |  Full story...

Kia partners Oath for multi-channel video campaign

Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.

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13/12/2017  |  Full story...

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...

Virals of the year: Hyundai and the US Military create super bowl ad in under an hour

For the Super Bowl 2017, Hyundai and its agency of record Innocean Worldwide Americas connected active members of the US military with loved ones half a world away.

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05/12/2017  |  Full story...

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.

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05/12/2017  |  Full story...

Virals of the year: Geico returns to mock pre-roll ads with “Crushed”

US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.

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05/12/2017  |  Full story...

Uber buys fleet of 24,000 driverless cars from Volvo

Uber plans to buy up to 24,000 self-driving cars from Volvo as the ride-booking app and ride-hailing app looks towards automation.

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21/11/2017  |  Full story...

Uber ‘clean air plan’: All London cars to be electric or hybrid by 2019

Uber UK has launched its Clean Air Plan, which sees the ride sharing company take several actions to reduce the ecological impact of its service, as well as motoring in general.

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11/09/2017  |  Full story...

Audi A8 ties with HERE location technology

Audi has worked with HERE Technologies to integrates an array of advanced navigation and location technology from HERE to provide guidance throughout the day.

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08/09/2017  |  Full story...

Domino's teams with Ford for self-driving pizza delivery cars

Domino's is trialling self-driving delivery cars in the US, following a partnership with Ford.

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30/08/2017  |  Full story...

Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…

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18/08/2017  |  Full story...

Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video

Volvo set the first-ever Guinness World Record for “Largest Unboxing” in grand style, getting 2 million YouTube views in the process. See why it’s our video viral of the week below…

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18/08/2017  |  Full story...

Ford poster ads target people based on mobile data

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

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01/08/2017  |  Full story...

Google trains self -driving Waymo minivans to work with emergency services

Waymo, the self-driving car project run by Google, recently spent some time with the Chandler Police and Fire in Arizona for an "emergency vehicle testing day."

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12/07/2017  |  Full story...

What does a typical Wimbledon or Premier League fan look like?

A typical Wimbledon fan is high-earning, environmentally-conscious female, with a Volkswagen Golf as one of her two cars, according to new research.

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05/07/2017  |  Full story...

Auto Trader partners Reevoo for user-generated content drive

Automotive marketplace Auto Trader has struck a strategic partnership with user-generated content platform Reevoo.

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09/06/2017  |  Full story...

The future of car sales: Virtual test drives and mobile purchases

The days of browsing car showrooms for your new motor has not ended yet, but the landscape has shifted significantly over the past few years and car showrooms of tomorrow could exist almost entirely online, according to a new report.

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17/05/2017  |  Full story...

Uber halts self-driving car trials after crash

Uber has halted its self-driving cars from the Arizona roads after an accident which left one of the vehicles on its side.

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27/03/2017  |  Full story...

Nissan reveals ‘secret’ driverless car tests in London

Carmaker Nissan has been quietly testing its new driverless cars on public roads in London.

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07/03/2017  |  Full story...

Ford invests $1bn in self-driving AI start-up

Ford is investing $1bn (£800m) over the next five years in artificial intelligence (AI) company Argo, as the car giant looks to expand into self driving cars.

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15/02/2017  |  Full story...

Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.

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18/01/2017  |  Full story...

Google rebrands self-driving car division as Waymo

Google's self-driving car project has rebranded itself as Waymo, working as an independent entity within the technology giant, as the project gets closer to a public launch.


14/12/2016  |  Full story...

Apple to invest 'heavily' in driverless car software

Apple has announced plans to invest "heavily" in driverless car software, following years of speculation that the tech giant is eyeing the automotive industry.

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05/12/2016  |  Full story...

Video marketing case study: Volvo tests tough truck by putting a child at the wheel

Volvo's FMX truck is the toughest they've ever built, so the brand demonstrated its durability by letting a child rag one around an obstacle course, getting over 11m YouTube views in the process.

09/11/2016  |  Full story...

Video case study: Toyota USA makes 100,000 versions of same Facebook ad

Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste.

09/11/2016  |  Full story...

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