Digital Intelligence

Entries from Digital Intelligence tagged with "autonomy"

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Behind the scenes video shows how Google revamped Hertz marketing

Over the past year, Hertz partnered with digital agency Forward 3D and Google to identify its key challenges and devise a step-by-step strategy for improving its marketing and sales operations. A series of behind-the scenes videos shows how Google worked with the vehicle hire company to identify how its display ads were undervalued by a massive 400%.

03/02/2016  |  Full story...

Hewlett Packard blames Autonomy ‘fraud' for $6.85bn loss

Hewlett Packard has blamed a $6.85bn loss on alleged accountancy fraud at Autonomy, the software firm it bought last year. The computer maker has asked US and UK authorities to investigate alleged misrepresentations of Autonomy's finances before HP took over the UK software group last year.

21/11/2012  |  Full story...

Hewlett-Packard buys Autonomy, ditches mobiles and PCs to become software maker

In a dramatic move, Hewlett-Packard plans to discontinue its tablet computer and smartphone products, and to sell or spin-off its PC arm, as the US firm buys software giant Autonomy for £7.1bn. HP said the move would be a "full or partial separation”, and CEO Leo Apotheker said the company intends to focus on software. HP later confirmed it would discontinue support for webOS devices, including the TouchPad tablet.


22/08/2011  |  Full story...

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