Digital Intelligence

Entries from Digital Intelligence tagged with "behavioural targeting"

25 result(s) displayed (1 - 25 of 309)

1 2 3 4 5 6 7 8 9 10 11 12 13 Next >>


The psychology of online ads: How consumers interact with video content

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

20/06/2018  |  Full story...

Targeting by temperature: Brands to cash in on ‘slumber shopping’ this summer

Brands are set to benefit from a surge in ‘slumber shopping’ – or shopping when we should be sleeping – as the weather gets warmer this summer.

beatwave.jpg

18/06/2018  |  Full story...

Ad data wars: Apple blocks Facebook and Google tracking tools by default

Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices.

wwdc%2018.png

05/06/2018  |  Full story...

GDPR: US start-ups better prepared than European counterparts

With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research.

gdpr%20map.png

17/05/2018  |  Full story...

Apple ‘banning apps that share people’s location data’- report

Apple has been removing App Store apps that violate the company’s policies by sharing location data with third parties without consent, ahead of the new GDPR privacy rules, according to a new report.

apple%20maps.png

10/05/2018  |  Full story...

Only 40% of personalised messages ‘feel personal’

Although consumers are very open to receiving personalised messages, they don’t feel that they are getting them, according to new research.

peripers.png

10/05/2018  |  Full story...

Toothbrush sharing ‘more acceptable than unsolicited calls from brands’

Consumers would rather share their toothbrush with their partner than receive an unsolicited phone call from a brand, according to new research.

toothbrush.png

09/05/2018  |  Full story...

Cambridge Analytica shuts down over data scandal (but enquiry continues)

Cambridge Analytica, the firm at the centre of the Facebook data breach is shutting down, but has been told it "cannot be allowed to delete their data history by closing".

cambana.png

04/05/2018  |  Full story...

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns

Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…

Schroepfer%C2%A0.png

27/04/2018  |  Full story...

GDPR awareness gap drops sharply among marketers as deadline nears

Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new research.

gdpr-new.jpg

25/04/2018  |  Full story...

Facebook denies running personality tests to better target ads

Facebook has come under fresh criticism over people's privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.

privacy-fb.jpg

24/04/2018  |  Full story...

World Federation of Advertisers calls on brands to embrace culture of data transparency

WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.

wfa%20logo2.png

23/04/2018  |  Full story...

Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.

eu%20cookie%20law.png

20/04/2018  |  Full story...

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

fbgdpr.png

19/04/2018  |  Full story...

‘Personalisation’ not a priority to consumers

Personalisation is way down on the list of things consumers care about when it comes to digital experiences, according to new research.

acq2%20%281%29.png

18/04/2018  |  Full story...

Facebook halts medical data sharing plan with US hospitals

Facebook has scrapped plans to gather personal data from patients in US hospitals as part of a proposed research project.

facebook%20hospitals.png

06/04/2018  |  Full story...

Facebook admits ‘potentially every user’ hit by data breach

Facebook founder Mark Zuckerberg has rejected calls to stand down as CEO or fire staff over ‘mistakes’ during the Cambridge Analytica scandal after it was revealed that potentially every Facebook user has had their information scraped.

zuckerberg%20photo.png

05/04/2018  |  Full story...

Most marketers admit they can’t monitor Customer Lifetime Value

While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.

critltvc.png

16/03/2018  |  Full story...

Ad targeting trends: the rise of ‘Personal Prime Times’

People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.

DSC_mobile_youth_edit-1600x1600.png

27/02/2018  |  Full story...

Getting too personal? Consumers shun brands that celebrate their birthday or address them by name

Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research.

happy-birthday.png

27/02/2018  |  Full story...

91% of startups admit to collecting personal data (but most aren’t data compliant)

Global startups are completely ill-prepared for GDPR, with many falling behind around consent and contingency planning, according to new research.

gdpr-flag.png

29/01/2018  |  Full story...

Google lets users ‘mute’ remarketed ads

Google is giving its users more ways to avoid remarketed ads that follow them around the web.

reminder-ads-main.png

29/01/2018  |  Full story...

Two thirds of Brits say ads are more intrusive than three years ago

Three quarters of UK consumers say they see more ads than three years ago, and they find them more intrusive (66%) and irritating (33%), according to new research.

adreaction.png

16/01/2018  |  Full story...

Email marketing trends: Cultural stereotypes ‘alive and kicking’

When it comes to email marketing, cultural stereotypes are very much alive, according to new research.

steropers.jpg

15/12/2017  |  Full story...

Google adds lead generation to voice services

Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands.

google%20vc.jpg

07/12/2017  |  Full story...

Further results

1 2 3 4 5 6 7 8 9 10 11 12 13 Next >>


Other tags

Digital Intelligence tag list:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy