Digital Intelligence

Entries from Digital Intelligence tagged with "behavioural targeting"

25 result(s) displayed (1 - 25 of 270)

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Adyoulike partners AppNexus for programmatic native advertising

In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform.

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18/08/2017  |  Full story...

GDPR: UK to keep in line with EU privacy laws (even after Brexit)

The UK Government has formally announced a new Data Protection Bill, keeping in line with EU’s GDPR.

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07/08/2017  |  Full story...

Online campaigns struggle to target women

The study of 60,000 campaigns across 20+ countries by measurement company Nielsen, also found that mobile tends to be better than desktop at hitting target audiences.

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04/08/2017  |  Full story...

How brands can win trust and loyalty [INFOGRAPHIC]

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.

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01/08/2017  |  Full story...

Picky fashion shoppers buy from just three online stores

The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.

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07/07/2017  |  Full story...

UK election analysis: Conservatives targeted social media ads "far too narrowly"

After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.

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12/06/2017  |  Full story...

Shell pilots first YouTube campaign triggered by real-time TV viewing

Shell will be the first brand to pilot a new technology targeting consumers who second screen on YouTube during TV advertising breaks.

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06/06/2017  |  Full story...

Playing politics with big data: What can marketers learn from Trump and Brexit?

What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?

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11/05/2017  |  Full story...

Coca-Cola pioneers personalised displays in-store with Google AI

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.

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10/05/2017  |  Full story...

Most Brits "unaware that their ads are filtered online"

Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more "relevant but unexpected ads" while online, according to new research.

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08/05/2017  |  Full story...

Targeting people, not devices: The rise of "cross device ID matching" in marketing

Cross-device audience ID matching will be used in 58% of total UK online ad spend by 2020, compared with 28% in 2016, according to new research.

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08/05/2017  |  Full story...

Facebook denies targeting "insecure teens" to boost ad clicks

Facebook has denied claims that it has been targeting potentially vulnerable youths who “need a confidence boost” to boost ad clicks from brand advertising on the social network.

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02/05/2017  |  Full story...

Channel 4 scares web viewers with personalised Alien ad

Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo.

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26/04/2017  |  Full story...

Two thirds of UK consumers worry brands put their private data at risk

Brands face an uphill battle to offer personalised services online, as new research reveals two thirds (67%) of UK consumers are concerned about how brands use their personal information, such as their name, email, location, and marital status.

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26/04/2017  |  Full story...

Sky and Virgin Media set for targeted TV ad pact

Sky and Virgin Media in talks over a deal to join forces in the advertising market via the Adsmart network, in a bid to tempt spending away from Google and Facebook.

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19/04/2017  |  Full story...

Europe marketing trends: Demand for audience data increased 34%

Programmatic advertising is on the rise and, with that, a growing need to boost audience planning and targeting strategies, according to new research.

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11/04/2017  |  Full story...

Majority of brands struggle to deliver personalised digital experiences

Despite the hype around ‘personalisation’ as a marketing trend, most respondents (89 percent) report they can’t deliver personalised digital experiences, according to new research.

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10/04/2017  |  Full story...

Trump signs bill repealing US internet privacy rules

President Donald Trump signed a resolution on Monday that officially repeals US broadband privacy rules.

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05/04/2017  |  Full story...

62% of marketers are not using personalisation in their campaigns

Almost two-thirds (62%) of UK marketers say they do not incorporate personalisation into their campaigns, with lacking of insight into the customer journey holding back their ability to create a truly omnichannel experience, according to new research.

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29/03/2017  |  Full story...

US senate votes to allow ISPs to sell consumer data

The US senate took the first step Thursday toward blocking rules that would restrict how some big tech companies share and sell personal data, a controversial move that has large implications for online privacy.

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24/03/2017  |  Full story...

Coalition for Better Ads: Digital giants and brand unite for ad standards

The Coalition for Better Ads, a consortium of brands and leading digital platforms, has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in North American and European markets.

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23/03/2017  |  Full story...

Location drives marketers’ shift from demographic to contextual insights

Media planners are relying less on demographic data and insights to inform advertising strategy, and instead favour contextual data and insights when it comes to defining campaign strategies and optimising performance, according to new research.

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21/03/2017  |  Full story...

Guest comment: Three challenges for the web, according to its inventor

Yesterday marked the world wide web’s 28th birthday. Sir Tim Berners-Lee, inventor of the World Wide Web and founder of The Web Foundation, looks at how the web has evolved, and what we must do to ensure it fulfils his vision of an equalising platform that benefits all of humanity.

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13/03/2017  |  Full story...

9 in 10 consumers worried about online privacy (but most want personalisation too)

While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research.

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09/03/2017  |  Full story...

LoopMe’s Artificial Intelligence gets $10m funding boost

Artificial intelligence advertising firm LoopMe has won an additional $10m funding, a total of $17 million to date, as machine learning becomes a vital part of digital marketing.

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08/03/2017  |  Full story...

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