Digital Intelligence

Entries from Digital Intelligence tagged with "behavioural targeting"

25 result(s) displayed (1 - 25 of 285)

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Google adds lead generation to voice services

Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands.

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07/12/2017  |  Full story...

Emotional engagement with consumers ‘could boost retail sales 5%’

Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers, according to new research.

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07/12/2017  |  Full story...

Half of UK marketers hit by ASA stereotype ban

Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.

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07/12/2017  |  Full story...

Facebook halts ethnic targeting in ads

Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.

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01/12/2017  |  Full story...

Just one Facebook ‘like’ is all it takes for targeted adverts

A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.

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16/11/2017  |  Full story...

TV tribes: New data shows brands should avoid stereotypes in campaigns

New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.

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16/11/2017  |  Full story...

Channel 4 links with top European broadcasters for video ad alliance

Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.

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15/11/2017  |  Full story...

Consumers more willing to share location with apps (but privacy concerns persist)

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.

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13/11/2017  |  Full story...

Facebook denies listening to user conversations on mobiles

Facebook has denied evesdropping on app user’s conversations to target adverts, following claims from users that they received suspiciously timed promotional messages.

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30/10/2017  |  Full story...

Brands ‘failing to use customer data for personalised experiences’

The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.

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18/10/2017  |  Full story...

Marketing data trends: Retailers willing to pool data for better targeting

Small retailers are willing to fight giants like Amazon by pooling data to remain competitive, according to new research.

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12/10/2017  |  Full story...

Former Google director launches "Consumer Prediction Platform" for more relevant ad reach

1plusX has launched- a new data management platform developed by two ex-Google directors that predicts consumers' characteristics and interests.

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04/10/2017  |  Full story...

TFL denies plans to sell London tube passenger’s wi-fi data to advertisers

Transport for London says it collects Wi-Fi connectivity data to "better understand journey patterns and improve services".

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03/10/2017  |  Full story...

Apple clamps down on cookies: Advertiser outcry as privacy groups celebrate

Apple has made the controversial move to cut down on how many cookies advertisers can place on users’ devices, with changes coming to iPhones, iPads and Macs.

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20/09/2017  |  Full story...

IAB Europe warns of “dire unintended consequences of restricting data-driven ads”

The EU’s plans of restricting collection and use of data in digital advertising could have serious and unintended consequences for the EU economy, for Europe’s independent media, and for the accessibility of the internet itself, according to trade body IAB Europe.

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12/09/2017  |  Full story...

Adyoulike partners AppNexus for programmatic native advertising

In-feed native ad platform AdYouLike has struck a strategic partnership with AppNexus to help clients personalised native campaigns on AppNexus’ platform.

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18/08/2017  |  Full story...

GDPR: UK to keep in line with EU privacy laws (even after Brexit)

The UK Government has formally announced a new Data Protection Bill, keeping in line with EU’s GDPR.

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07/08/2017  |  Full story...

Online campaigns struggle to target women

The study of 60,000 campaigns across 20+ countries by measurement company Nielsen, also found that mobile tends to be better than desktop at hitting target audiences.

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04/08/2017  |  Full story...

How brands can win trust and loyalty [INFOGRAPHIC]

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.

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01/08/2017  |  Full story...

Picky fashion shoppers buy from just three online stores

The average fashion shoppers is buying from just three online stores, with many caring more about personalisation and relevance than content, according to new research.

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07/07/2017  |  Full story...

UK election analysis: Conservatives targeted social media ads "far too narrowly"

After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.

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12/06/2017  |  Full story...

Shell pilots first YouTube campaign triggered by real-time TV viewing

Shell will be the first brand to pilot a new technology targeting consumers who second screen on YouTube during TV advertising breaks.

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06/06/2017  |  Full story...

Playing politics with big data: What can marketers learn from Trump and Brexit?

What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?

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11/05/2017  |  Full story...

Coca-Cola pioneers personalised displays in-store with Google AI

Digital advertising solutions in-store are heading for a massive shake-up, as shopper marketing techniques start to apply web approaches to personalisation. Coca-Cola has launched in-store display systems that show personalised messages to approaching shoppers, based on data on their smartphones.

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10/05/2017  |  Full story...

Most Brits "unaware that their ads are filtered online"

Most consumers (88%) are unaware that their online experience is limited by social media and search preference algorithms, with most wanting to see more "relevant but unexpected ads" while online, according to new research.

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08/05/2017  |  Full story...

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