Digital Intelligence

Entries from Digital Intelligence tagged with "behavioural targeting"

25 result(s) displayed (1 - 25 of 327)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 Next >>


UK PM's plans 'to collect data on gov.uk users' sparks investigation

The UK Prime Minister has reportedly asked civil servants to collect "targeted and personalised" data on users of the government website, sparking an investigation from the UK communications watchdog.

gov.uk.png

13/09/2019  |  Full story...

Marketers waste 21 cents per media dollar due to poor data quality

While marketers spend a staggering 32% of their time managing data quality, these efforts aren’t enough to prevent significant waste, resulting in inaccurate targeting and lost customers, according to new research.

marketers.png

06/09/2019  |  Full story...

No more cat and mouse advertising? Brits 'fed up' of retargeted ads

No more cat and mouse advertising? Brits 'fed up' of retargeted ads

Half of Brits (48%) believe the advertising industry needs to change and are fed up of being chased around the internet by the same ads, according to new research.

16/05/2019  |  Full story...

High street missing a trick with alternative to paper reciepts

Just 50% of high street retailers are offering alternatives to printed, paper receipts according to new research.

High street missing a trick with alternative to paper reciepts

08/05/2019  |  Full story...

Who’s tracking you? New tool shows what popular sites know about users

Tinder continues to track your location when the app is not in use, while Facebook and Instagram not only track your location but also save your home address and most commonly visited locations, according to a new study.

Who’s tracking you? New tool shows what popular sites know about users

12/04/2019  |  Full story...

Targeting TV viewers: What’s the difference between Game of Thrones and Stranger Things fans?

Game of Thrones fans are more likely to be cat-owning country music fans than the general population, while Stanger Things viewers are more likely to own a dog, according to new research.

stranger-thrones.png

10/04/2019  |  Full story...

Facebook sheds light on News Feed and advertising algorithm secrets

Facebook is rolling out a new feature that explains to users how its algorithms decide what to display in their News Feed, including more information on ad targeting factors.

fb%20secrets.png

01/04/2019  |  Full story...

1 in 5 brands admit they’ll “never understand their customers”

20% of marketing and CX professionals feel they will “never truly understand” their customers’ buying decisions, according to a new report.

target%20cust.jpg

26/03/2019  |  Full story...

Facebook sorry for “white supremacists” user ad category

Facebook has apologised for people people to place advertisements on its platform that target “white supremacists” as an audience.

dislike%20a.jpg

05/11/2018  |  Full story...

Ads that appear alongside offensive content ‘are seen endorsement’

Consumers are angry at brands whose ads appear near violent, negative, or otherwise "unsafe" content on the web, and are less likely to buy from them as a result, according to new research.

brand%20safety%20effect.jpg


29/10/2018  |  Full story...

GDPR 5 months on: Marketing email volumes half (but open rates soar)

Retailers across the EU have halved the number of automated marketing emails they send to consumers since May 25th when GDPR came into force. But those emails are now 30% more likely to be opened and produce 2x more value in terms of purchases according to a new study.

gdpr%20map.png

24/10/2018  |  Full story...

Most marketers say walled gardens are major block to improving first-party data

Over two thirds (68%) of marketers claim that the walled gardens do not provide enough first-party data, a crucial component that is needed to effectively analyse and measure campaigns, according to new research.

walled%20garden%20registration.jpg

19/10/2018  |  Full story...

Most firms avoid retargeting advertising as “too intrusive”

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

manifest.jpg

20/08/2018  |  Full story...

The confirmation page is ‘most undervalued page in ecommerce’

The confirmation page is the top overlooked opportunity for ecommerce executives to drive further revenue and improve the buying experience, but half of bosses are not utilising the it effectively, according to new research.

click%20buy%20now%20what.jpg

16/08/2018  |  Full story...

What online shoppers want: Mobile-first, connected experiences and tailored offers

64% of shoppers feel retailers don’t truly know them, according to new research that identifies the changing demands of modern shoppers.

online-shop-mob-g.jpg

16/08/2018  |  Full story...

Brexit: Facebook finally reveals targeted ‘Vote Leave’ ads

The targeted campaign adverts used by the Leave campaign in the Brexit referendum have been revealed by Facebook.

cuppa.jpg

30/07/2018  |  Full story...

Facebook gets maximum fine for Cambridge Analytica scandal (but it would be much higher under GDPR)

Facebook is to be fined with the maximum £500,000 ($663,000) fine over data protection breaches related to the Cambridge Analytica scandal.

cambana%20%281%29.png

11/07/2018  |  Full story...

Most consumers are happy to share data (but only if the benefits are clear)

Consumers would like more control over their data and greater insight into what the benefits are to them, according to new global research.

data-pers-1.jpg

03/07/2018  |  Full story...

The psychology of online ads: How consumers interact with video content

A new film series from video intelligence examines the linguistics, science and behavioural psychology behind video advertising.

20/06/2018  |  Full story...

Targeting by temperature: Brands to cash in on ‘slumber shopping’ this summer

Brands are set to benefit from a surge in ‘slumber shopping’ – or shopping when we should be sleeping – as the weather gets warmer this summer.

beatwave.jpg

18/06/2018  |  Full story...

Ad data wars: Apple blocks Facebook and Google tracking tools by default

Apple is updating its Safari web browser with an option for users to block Facebook and Google’s data collection practices.

wwdc%2018.png

05/06/2018  |  Full story...

GDPR: US start-ups better prepared than European counterparts

With less than 10 working days to go to GDPR D-Day, small businesses are feeling the pressure most, according to new research.

gdpr%20map.png

17/05/2018  |  Full story...

Apple ‘banning apps that share people’s location data’- report

Apple has been removing App Store apps that violate the company’s policies by sharing location data with third parties without consent, ahead of the new GDPR privacy rules, according to a new report.

apple%20maps.png

10/05/2018  |  Full story...

Only 40% of personalised messages ‘feel personal’

Although consumers are very open to receiving personalised messages, they don’t feel that they are getting them, according to new research.

peripers.png

10/05/2018  |  Full story...

Toothbrush sharing ‘more acceptable than unsolicited calls from brands’

Consumers would rather share their toothbrush with their partner than receive an unsolicited phone call from a brand, according to new research.

toothbrush.png

09/05/2018  |  Full story...

Further results

1 2 3 4 5 6 7 8 9 10 11 12 13 14 Next >>


Other tags

Digital Intelligence tag list:

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy