Digital Intelligence

Entries from Digital Intelligence tagged with "behavioural targeting"

25 result(s) displayed (101 - 125 of 327)

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Finding the treasure trove: Making consumer insights pay off [INFOGRAPHIC]

Thanks to digital channels, consumer product companies now have a direct connection to the needs and aspirations – the ‘pulse’ – of consumers. This new report from Capgemini looks at how they make the most of these insights.

18/07/2016  |  Full story...

Amazon tests personalised video ads

Amazon is experimenting adverts with personalised video, showing clips featuring images and text about products the US retailer has detected the user has shown interest in.

14/07/2016  |  Full story...

Lastminute.com spin off connects brands to travel and lifestyle audiences

Travel pioneer lastminute.com mis expanding with a new media company called ‘The Travel People’ designed to help brands reach the group’s 10 million annual customers.

08/07/2016  |  Full story...

Emojis become keywords: Twitter to let brands target ads by user's emojis

The 'winky face' is set to become the new keyword, as Twitter starts letting brands target ads based on the emojis people use.

twitter%20emoji.jpg

17/06/2016  |  Full story...

Luxury brands know 80% of in-store customers by name

Luxury brands are well positioned to personalise their online marketing, with 80% knowing their store customer by name, according to new research.

14/06/2016  |  Full story...

Facebook starts showing ads to non-members on external websites

In a major move against Google, Facebook will begin showing adverts to people around the web; not just at those not logged in, but those without an account at all.

27/05/2016  |  Full story...

Can Alibaba AI predict reality TV show winner?

Alibaba has built an artificial intelligence platform that it hopes can correctly predict the outcome of reality TV talent show I’m a Singer.

07/04/2016  |  Full story...

Facebook and Universal slammed for showing different trailers to ‘ethnic audience’

Universal Pictures has sparked criticism for showing alternate trailers of its NWA biopic ‘Straight Outta Compton’ to different Facebook audiences, based on ethnicity.

22/03/2016  |  Full story...

Google joins up analytics with '360 Suite'

Google has launched a new set of analytics tools, aimed at large firms looking to get more insights from today's multi-screen consumers, taking on the likes of Adobe, Oracle, Salesforce and even Facebook Atlas.

17/03/2016  |  Full story...

Instagram gets Facebook-style newsfeed revamp

Instagram will no longer show posts in chronological order and instead serve up tailored pictures and videos, in a similar way to its parent company Facebook.

16/03/2016  |  Full story...

eBay syncs TV viewers with online ads

eBay Advertising has launched a new TV targetting tool that detects when a user is likely to be 'second screening'- sending relevant shopping ads to thier mobile screens.

03/03/2016  |  Full story...

New ad platform reveals real-time store footfall

xAd has launched a new ad exchange platform that lets brands see real-world footfall in-store and across their high street competitors, breaking the barrier between online and offline by using location data.

24/02/2016  |  Full story...

The loyalty lull: Customer put off by impersonal loyalty schemes

Loyalty schemes could be disappointing customers and costing retailers conversions, with 33% disappointed by lack of personalisation in traditional loyalty schemes, according to new research.

23/02/2016  |  Full story...

O2 starts selling customer tube journey data to advertisers

O2 customers will have their London Underground journeys anonymously tracked and analysed by advertisers, as the mobile operator looks to expand into big data.

16/02/2016  |  Full story...

US and EU agree new customer data laws… for now

A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens.

03/02/2016  |  Full story...

World’s first ‘online TV ratings’ goes live in Netherlands

The Netherlands TV industry body Stichting KijkOnderzoek (SKO) is now delivering daily Online TV ratings to the market, in a move that could revolutionise advertising and content production.

20/01/2016  |  Full story...

Google criticised for banning ‘plus-sized’ clothing ad category

Google has come under fire after allegedly refusing to let a clothing company to advertise to "curvy or plus-size" people, according to a news report.

19/01/2016  |  Full story...

Strict new EU data sharing rules threaten huge fines

Technology companies could face fines of up to 4% of their global annual turnover under new European rules on data protection.

21/12/2015  |  Full story...

Advertisers ‘can pay to bypass ad blocker’- report

The developers of popular ad blockers are letting some ads through to consumers… for a fee, according to a news report.

01/10/2015  |  Full story...

Google 'Customer Match': Brands can upload email lists for search and video ad targetting

Google has unveiled a raft of new ad products at AdWeek, including a Customer Match service that lets advertisers set bids and create specific ads tailored to customer audience segments built with first-party data.

30/09/2015  |  Full story...

AVG under fire for selling user browsing history to third parties

AVG has been criticised for its recently updated privacy policy, letting the computer security firm keep the browsing history of its users and sell that information on to third parties.

21/09/2015  |  Full story...

Facebook starts collecting ‘like’ data on third party sites

Facebook will start collecting data on users’ web viewing for the company’s ad-targeting systems next month, in a bid to serve more relevant ads on the social network’s pages. But privacy campaigners say its opt-out policy doesn’t go far enough…

18/09/2015  |  Full story...

Are ads becoming more relevant? Millennials say yes, old timers say no

Millennials are more than twice as likely as other generations to believe advertising is becoming more relevant to them, according to new research.

19/08/2015  |  Full story...

Twitter debuts event targeting for brands

Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns.

28/07/2015  |  Full story...

Facial recognition ‘a marketing step too far’ for most shoppers

British shoppers reject facial recognition and personal greetings when entering brick-and-mortar shops, but welcome product personalisation and location-based offers in stores, according to new research.

14/07/2015  |  Full story...

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