Digital Intelligence

Entries from Digital Intelligence tagged with "behavioural targeting"

25 result(s) displayed (126 - 150 of 327)

<< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 Next >>


Brits targeted by thousands of irrelevant ads each year

A quarter of UK consumers hit with more than 2,000 irrelevant marketing communications every year, according to new research looking into into the importance of privacy and personalised experiences.

14/07/2015  |  Full story...

Consumers to Brands: The Louder You Scream, the Less We Care

Nearly two-thirds of consumers are tuning out generic messages blasted at them repeatedly, according to new research.

29/06/2015  |  Full story...

First Vs. third party data: Which is best for marketing?

There has been a massive increase in marketers' use of first party data, with the use of third party data in decline, according to new research.

26/06/2015  |  Full story...

First EU data protection laws get one step closer

Ministers in the European Council have agreed on a general approach to data protection legislation, but some key issues over how companies can use consumer data are still up for debate.

17/06/2015  |  Full story...

Privacy campaigners walk out of facial recognition talks

Privacy campaigners have boycotted talks aimed at creating a code of conduct for companies keen to use facial-recognition technology.

17/06/2015  |  Full story...

Facebook to open Artificial Intelligence lab in Paris

Facebook is opening its second AI lab, this time in paris, as the social network looks to find smarter ways of sifting through the food of consumer data it generates for advertisers.

03/06/2015  |  Full story...

Linking data ‘biggest challenge for global marketers’ (infographic)

Digital marketers are facing an on-going battle getting to grips with making sense of huge amounts of data, with linkage, technology and organisational structure as the three key challenges in digital marketing, according to new research.

29/05/2015  |  Full story...

Online retailers falling short in personalised messages

Only a quarter (26%) of online retailers in the UK are sending insight-driven personalised communications to customers, according to new research.

21/05/2015  |  Full story...

Google reveals what it knows about you

Google has launched a new feature that lets user download their entire Google search history- giving a glimpse into what the search giant knows about their web habits for the benefit of advertisers.

24/04/2015  |  Full story...

Ad retargeting ‘performs better than search or email’ (infographic)

Retargeting has grown in popularity as marketers use consumers’ previous Internet actions to encourage them to make a previously abandoned sale. New research suggests the practice is becoming more effective than search and email in winning conversions.

24/04/2015  |  Full story...

Mobile fitness trends: IBM teams with Apple for health tracking

IBM has launched a health unit to make sense of the wealth of data created by the boom in fitness trackers and apps, working with Apple, Johnson and Johnson and medical device maker Medtronic.

16/04/2015  |  Full story...

Facebook admits tracking ‘non-users’...but blames bug

Facebook has admitted that it is tracking non-users, often referred to as ‘shadow profiles’, but denies claims it breaches EU privacy law.

14/04/2015  |  Full story...

Salesforce matches CRM data to Facebook ads

Salesforce.com has launched a new tool that syncs its customer relationship management (CRM) data with Facebook, so its users can send targeted ads to their customers on the social network.

24/03/2015  |  Full story...

Google plans to make TV ads ‘as relevant as web ads’

In a move that could change commercial breaks forever, Google is testing a TV ad tracking program, using its high speed internet and TV service ‘Google Fiber’.

23/03/2015  |  Full story...

Target fined $10m for data breach

Target has agreed to pay out a total of $10m (£6.74m) to people affected by a data breach in 2013, according to reports.

20/03/2015  |  Full story...

Android gets smarter with Google Now integration

Google Now is opening up its API to all developers, in a move that could make the services smart cards start to replace apps.

18/03/2015  |  Full story...

Luxury home product firm LuxDeco ramps up personalisation strategy

Luxury home products retailer LuxDeco.com has partnered with Sailthru to transform individual customer experiences across all digital touchpoints.

13/03/2015  |  Full story...

LinkedIn sponsored emails now target logged-in users only

LinkedIn has revamped its Sponsored InMail tool, sending sponsored messages to members… but only when they are signed in.

11/03/2015  |  Full story...

Football news site 90min uses ‘addressable advertising’

90min, has selected Adap.tv, part of AOL Platforms, to power its video ad private marketplace across Europe, USA, Latin America and South East Asia, to offer ‘addressable advertising’ (targeted at an individual household) for the first time.

11/03/2015  |  Full story...

Twitter promoted tweets to appear on other websites

Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the micro-blogging service, with Flipboard and yahoo Japan the first sites to sign up.

05/02/2015  |  Full story...

Facebook now tracks users off-site to rival Google ads

A new Facebook privacy policy allows the site to track users activity even after the have left it, with all users automatically signed up to it.

05/02/2015  |  Full story...

Data-driven marketing drives customer loyalty

Marketers who use data insights to drive marketing campaigns are three times more likely to report competitive advantage in customer loyalty than those who don’t, according to new research.

30/01/2015  |  Full story...

Marketing gets personal: 90% say ‘individualised marketing is the future’

Twice as many companies now have strategic data-driven marketing initiatives than in 2013, according to new research.

30/01/2015  |  Full story...

Facebook takes on Twitter with Super Bowl ad format

Facebook is letting advertisers buy ads based around the Super Bowl audience, as the social network looks to emulate Twitter’s success in monetising real-time events.

29/01/2015  |  Full story...

Facebook opens up artificial intelligence technology to boost development

Facebook is making some of its artificial intelligence products avaialable to the public, as the social network hopes to accelerate its own AI product development.

21/01/2015  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy