Digital Intelligence

Entries from Digital Intelligence tagged with "behavioural targeting"

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Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience

Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research.

29/10/2014  |  Full story...

Too many retargeted ads ‘put people off buying’

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, but the type of website where the ad appears can make a big difference according to new research.

23/10/2014  |  Full story...

Internet, privacy and surveillance – Implications for consumer behaviour

Glenn Greenwald was one of the first reporters to see — and write about — the Edward Snowden files. In this searing talk he exposes the challenges of privacy in a digital world and attacks the CEOs of Google and Facebook for their stance. He makes a strong case for why you need to care about privacy, even if you’re “not doing anything you need to hide."

Watch his full TED speech here:

14/10/2014  |  Full story...

The price of privacy: Europeans 'value their own data at £140'

Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to new research.

13/10/2014  |  Full story...

Facebook’s new ‘Hyper-Local’ ads target people within a mile of business

Facebook has launched a new tool that lets advertisers target people within a set radius of their business.

View a video showing Facebook’s Hyper Local Advertising in action here:

09/10/2014  |  Full story...

Facebook sorry for psychological social experiments

After the strong backlash Facebook received for its "emotional contagion" study published in June this year, the social networking giant announced changes to its research framework last week.

06/10/2014  |  Full story...

Ad-free social network Ello aims to become 'anti-Facebook'

Facebook has come under increased criticism for ad overload and forcing people (including performers) to use their real names. Now, a new social network called Ello has gained popularity by positioning itself as the anti-Facebook- with no ads and a more open acceptance policy.

Watch this Wall Street Journal report looking into the growth of Ello below:

29/09/2014  |  Full story...

ComScore to change mobile measurement methods

ComScore is to change in its mobile measurement products in the UK, ditching its previous system for a more panel based approach that’s similar to its PC audience metrics.

25/09/2014  |  Full story...

Facebook to launch DoubleClick rival next week?

Facebook will reportedly launch a new online ad service next week that will track users across the web, letting brands target them on the social network based on their internet habits.

24/09/2014  |  Full story...

Mobile ads: What factors drive consumer action?

This chart shows different aged demographics responding to the question; "When it comes to a mobile ad on you smartphone, which of following would most likely motivate you to take action (such as purchase a product / service, visiting a location, etc)". 25-34 year olds are the most likely to respond to mobile ads that offer coupons with 41%. Respondents aged over 65 are most likely to respond to ads related to what they were searching for with 41%.

Mobile ads: What factors drive consumer action? This chart shows diferent aged demographics responding to the question;

22/09/2014  |  Full story...

Japan's Muji personlises shopping experience

With nearly 600 retail stores and a strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalised product recommendations for over two million registered customers. This case study looks at how the Japanese firm strengthened customer loyalty and boosted revenues.

22/09/2014  |  Full story...

Rise of emotion analytics? Adknowledge to measure people’s feelings for video campaigns

Digital ad firm Adknowledge has partnered with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.

10/09/2014  |  Full story...

Apple ‘may not sell personal health data to advertisers’

As the industry waits to see if Apple will launch a much-anticipated iWatch this September, a new licence agreement suggests the firm is tightening its privacy rules- meaning advertisers will not have access to user’s personal health data to serve them ads.

Watch this Apple presentation showing how HealthKit works below:

29/08/2014  |  Full story...

Facebook to send ads based on users mobile connection speed

Facebook is testing a new tool called ‘bandwidth targeting’ letting advertisers send ads based on the quality of a user’s network connection, moderating type of ad to whether a user is on a 2G, 3G or 4G. The news comes as mobile advertising grew to 62% of all Facebook's ad revenues in Q2 (from 41% in 2013) as the company continued to develop and enhance its mobile platform.

28/08/2014  |  Full story...

Personalised marketing boosts customer loyalty- survey

Personalised marketing has a big impact on brand loyalty and customer retention, but the practice remains hard to implement, according to new survey of marketers.

22/08/2014  |  Full story...

Google unifies mobile tracking across web and apps

Google is reportedly testing a new way of measuring a mobile audience, letting advertisers target users across apps and the mobile web.

13/08/2014  |  Full story...

Google buys chat app ‘assistant’ Emu to boost ad targeting

Google has bought a texting app that matches a virtual assistant with instant messages, mining text conversations to send reminders to the user about important dates- potentially serving relevant ads too.

08/08/2014  |  Full story...

Twitter plans targeted ads for ‘logged out’ audience

Twitter is exploring ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in.

Watch this video from Bloomberg discussing Twitter's user numbers here:

05/08/2014  |  Full story...

Digital regulation steps up with emergency surveillance laws in UK

As police and security service surveillance powers are rushed through parliament, the UK government is being criticised for mishandling data retention legislation that forces internet firms to store key communication information. It’s a strong reminder of the challenges governments have in creating effective digital regulation, and both marketers and their corporations can learn from these mistakes.

11/07/2014  |  Full story...

AVG urges new data laws for Internet of Things

AVG has urged legislators to devise a plan that stops data gathering firms from spying on children by placing limits on how much can be collected from portable devices.

07/07/2014  |  Full story...

Adblock moves to stop Facebook from selling user data

A fortnight on from Facebook’s announcement that is will sell targeted ads based on its user’s external web browsing habits, popular browser extension Adblock Plus is offering a special block list that prevents Facebook and 6,700 other sites from tracking a user’s behaviour.

02/07/2014  |  Full story...

Ad tracking trends: Google now knows if you have kids

Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns.

24/06/2014  |  Full story...

Cannes Lions: Thought leaders - Unilever CMO Keith Weed

Unilever's CMO shares his views about the ongoing digital revolution, the importance of training to strengthen the skills of marketers, and the new approaches for finding agency partners with the right talent. Having led Unilever's massive shift to become a world class digital powerhouse, his passion shows how the massive consumer goods manufacturer made it happen.

23/06/2014

Facebook serves ads based on user’s external browsing habits

Facebook has begun tracking users on sites outside of the social network using cookies, as the firm looks to boost its ad relevance.

Watch this video explaining how the new programme works below:

16/06/2014  |  Full story...

Salesforce adds ‘Pinterest Insights’ for marketers

The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest.

22/05/2014  |  Full story...

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