Digital Intelligence

Entries from Digital Intelligence tagged with "behavioural targeting"

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Google Now adds bill payment reminders

Google Now has added a new type of info card that will provide billing reminders, based on details from user’s emails, according to a news report.

20/05/2014  |  Full story...

Fujitsu tracks shopper movement in store

Electronics giant Fujitsu is set to reveal technology that analyses the purchasing behaviour of shoppers in retail stores by detecting their lines of sight, according to a news report.

16/05/2014  |  Full story...

"Power to the user, not the company": Swoboda welcomes 'right to be forgotten' ruling

The European Court of Justice this week ruled in favour of the 'right to be forgotten' online. In a case against Google Spain, the court found that the search engine must grant access to and delete "inadequate, irrelevant or no longer relevant, or excessive" data when users request so. Hannes Swoboda, president of the Socialists and Democrats Group in the European Parliament, commented on the ruling: "This court decision clearly demonstrates the spirit of European data handling: power to the user, not the company.

14/05/2014  |  Full story...

Google forced to give people ‘right to be forgotten’ on Internet

A European court has ruled that Google must change some search results at the request of ordinary people when they show links to outdated, irrelevant information, in an important test of the so-called "right to be forgotten" on the web.

13/05/2014  |  Full story...

Ad industry offers tracking opt out choice for consumers

The Digital Advertising Alliance is planning to offer a single-click "browser choice" option for consumers to opt out of some data tracking online, according to a news report.

02/05/2014  |  Full story...

Digital has changed marketing team's responsibilities

This chart shows how the growth in digital marketing has changed the the Importance of responsibilities within marketing teams globally.The highest change has come to greater revenue growth responsibility, with 53% of marketers surveyed saying that their team is more focused on this function. The data also shows that digital marketing growth generates Jobs within digital marketing with analytical roles as well as customer facing roles requiring more personnel.

Digital has changed marketing team's responsibilities. This chart shows how the growth in digital marketing has changed the the importance of responsibilities within marketing teams globally.The highest change has come to greater revenue growth responsibility, with 53% of marketers surveyed saying that their team is more focused on this functIon. The data also shows that digital marketing growth generates jobs within digital marketing with analytical roles as well as customer facing roles requiring more personnel.

28/04/2014  |  Full story...

Google admits emails are scanned for ad targeting

Google has updated its terms of service, explaining to users that their incoming and outgoing emails are automatically analysed by software to create targeted ads.

16/04/2014  |  Full story...

Twitter boosts social data targeting with Gnip buy

Twitter has bought long-time partner and social data provider Gnip, as the social network looks to boost its targeting abilities for advertisers.

16/04/2014  |  Full story...

Google links ad clicks to in-store purchases with cookie tracking test

Google AdWords has teamed up with a number of advertisers to test ways to track whether consumers who click on their ads online follow up with in-store purchases, according to a news report.

Watch this WSJ report below:

15/04/2014  |  Full story...

IBM boosts ad tech with Silverpop acquisition

IBM has bought personalised ad technology firm Silverpop for an undisclosed sum, as the software giant looks to take on rivals such as Oracle and Salesforce in growing marketing automation sector.

11/04/2014  |  Full story...

Luxury store Achica begins ‘1:1 personalised customer experience’ online

Members-only luxury lifestyle store ACHICA is embarking on a new digital drive to bring a one-to-one level of communication with its customers, via a long-term partnership with communications technology firm Sailthru.

07/04/2014  |  Full story...

Larry Page outlines Google's future: Why less privacy could be a good thing

At this weeks TED technology conference, Google CEO Larry Page outlined his vison for the internet giant’s future, with robots, driverless cars, Wi-Fi balloons and hands free searches featuring in his plans.

21/03/2014  |  Full story...

WhatsApp founder denies plans to open user data to Facebook ads

WhatsApp founder Jan Koum has dampened "careless and inaccurate" rumours about possible changes to the messaging app's privacy policies following its $19bn Facebook takeover.

19/03/2014  |  Full story...

New European data protection laws: Risk of €100m fines for breaches

This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users' personal data rights will risk fines of up to €100m.

13/03/2014  |  Full story...

Digital life in 2025: Internet will become ‘like electricity’

Ahead of the World Wide Web's 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results.

11/03/2014  |  Full story...

Internet turns 25: Six ways it can improve

To mark the ‘silver jubilee’ of the web, the Institution of Engineering and Technology (IET) is drawing attention to the huge contribution the internet has made to society while calling for a global debate about how we develop the web and improve digital skills to make sure it continues to create opportunities and enhance people’s lives over the next 25 years.

11/03/2014  |  Full story...

Advertisers ‘pay 3 times more for cookie-based ads’

Online ad exchanges cost three times more for cookie-based ads that have access to data about other web sites that consumers have visited, according to a new study.

19/02/2014  |  Full story...

New tech helps Amazon predict what you will buy next

Amazon has developed a 'mind-reading' technology that will predict what people want to buy and ship packages even before customers have placed an order.

03/02/2014  |  Full story...

Privacy and tracking in a post cookie world: Alternatives to traditional tracking techniques

Advertisers and publishers have relied on cookies to track consumer behaviour online for years- but the practice is slowly becoming outdated as technology advances. So what are the new ways to monitor online habits? In this white paper, the Interactive Advertising Bureau offers a guide to cookie alternatives.

31/01/2014  |  Full story...

Top tips: 3 Things CIOs Can Learn from Snapchat

Snapchat, one of the most popular mobile apps amongst teenage girls, can teach CIOs a thing or three about technology and communication. In this guest article, Rob Sobers, director at data management firm Varonis, offers 3 key factors to SnapChat’s success- and what firms can learn from this.

28/01/2014  |  Full story...

Google buys UK artificial intelligence firm DeepMind

Google has bought artificial intelligence firm DeepMind Technologies for a reported £240m, as the internet giant continues to expand into marketing automation and big data.

28/01/2014  |  Full story...

Digital privacy trends: Google to face trial in UK for safari privacy breach

Google has lost its attempt to get the lawsuit alleging it bypassed settings in Apple's Safari web browser thrown out of a UK court, as the digital privacy battle continues.

21/01/2014  |  Full story...

Sky AdSmart signs 40 brands for targeted live TV commercials

Sky has signed up more than 40 brands for the new Sky AdSmart targeted advertising service, as the broadcaster looks to transfer digital advertising’s real-time bidding techniques to the more traditional live TV format.

Watch this presentation from agency MC&C's TV seminar, where Jamie West (Sky Media) talks through Sky's new Adsmart platform below:

16/01/2014  |  Full story...

Top 5 advertising trends for 2014: Automated intelligence and mobile retargeting tipped as next big things

In the coming year advertising will be more relevant, actionable and valuable to the consumer than ever before as the industry’s digital revolution propels forward at lightning speed, according to RadiumOne, the advertising software company.

20/12/2013  |  Full story...

Digital advertising trends in 2013: The year of big data and micro-targeting

Real time bidding platforms soar as advertisers finally utilise big data for micro targeting

Major retailers eBay and Amazon are becoming powerful ad networks using their vast amounts of user data harvested from their customer's buying habits

Marketing giants WPP and newly formed Publicis Omnicom Group put the squeeze on smaller agencies, while major brands ramp up spend on digital

11/12/2013  |  Full story...

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