Digital Intelligence

Entries from Digital Intelligence tagged with "behavioural targeting"

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Online media traffic fraud continues to undermine media buying confidence

The problem with a media channel where everything is counted is that the numbers rarely match up. Media traffic fraud has been a big issue since the late 90s, and this month another initiative kicks off to try and reduce online media traffic fraud.

10/12/2013  |  Full story...

Facebook plans ‘Sympathize’ button

Facebook is considering the launch of a new ‘sympathise’ button planning as an alternative to its hugely successful ‘like’ icon.

10/12/2013  |  Full story...

iBeacon goes live in Apple stores to track shoppers’ location

Apple has launched its iBeacon tracking technology across 254 US stores, providing users with information depending on their precise location in the shop and acting like a virtual assistant.

09/12/2013  |  Full story...

Twitter matches ads to users’ browser history

Twitter has launched a new form of targeted advertising, letting firms deliver "promoted tweets" to its users based on interest they have shown across their entire web browsing history.

06/12/2013  |  Full story...

Apple buys Topsy Labs to track social media

Apple has bought social media search and analytics firm Topsy, marking a significant investment into social networking- an area Apple has no strong presence in to date.

03/12/2013  |  Full story...

Half of UK marketers failing to use their in-depth customer data

Despite a strong shift to digital, most marketers are still failing to use collected data for targeted campaigns, according to new research.

03/12/2013  |  Full story...

The future of customer loyalty: trends and predictions

Brands need to focus on the core customer experience before investing in conventional loyalty reward programmes, according to new research from Underwired, which forecasts customer loyalty trends in the year ahead and beyond.

29/11/2013  |  Full story...

Quality product data ‘key to attracting online customers’

Quality product data is becoming increasingly important for attracting online customers, according to a new industry review carried out by price comparison provider Become Europe.

29/11/2013  |  Full story...

Google forced to pay $17m in Safari tracking case

Google has been forced to pay $17m (£10.5m) for tracking Apple's Safari browser users without their permission.

20/11/2013  |  Full story...

Google tracks mobile shoppers' location to link browsing and buying habits

Google is reportedly testing a tool that uses smartphone location data to monitor when consumers visit stores, providing a vital link between online and offline purchase behaviour.

11/11/2013  |  Full story...

Tesco scans customer faces to sell targeted ads at petrol stations

Tesco is trialing new technology that will scan customer’s faces at petrol stations to sell targeted adverts shown on screens near the till.

Watch this video from BBC click explaining how the technology works below:

05/11/2013  |  Full story...

Facebook to track screen cursors?

Facebook is planning to record a user's cursor details when browsing the social network, recording details such as how long users hover their cursors over ads, in a bid to offer better targeted ads while boosting product development.

01/11/2013  |  Full story...

Nielsen TV and online ad metrics go live in the UK

Nielsen has launched multi-platform ad measurement platform in the UK, aimed at helping advertisers find the media mix for their campaigns.

17/10/2013  |  Full story...

Online retail’s ‘Golden 1%’- Loyal customers generate 40% of ecommerce sales

Just over 1% of a retail website’s users generate as much as 40% of its revenues according to new research.

15/10/2013  |  Full story...

Google ‘Endorsements’ puts user names and photos into ads

Google has sparked more privacy controversy with new Facebook-style ads that include user names and photos, as the internet giant looks to make its ads more social and personalised.

14/10/2013  |  Full story...

Nielsen unveils Twitter TV ratings for advertisers

Twitter has launched its ‘Nielsen TV Twitter Rating’ system in the US, as the firm looks to attract advertisers by linking TV shows to social media engagement.

08/10/2013  |  Full story...

Facebook promises ‘less unwanted ads’ in newsfeed

Facebook has updated its advertising policy, pledging that its newsfeeds will contain fewer ads for products or services that users are not interested in, as the social network looks to boost its appeal to both users and advertisers.

30/09/2013  |  Full story...

New tool lets ad planners target ‘complex consumer groups’ online

Kantar Media has teamed up with I-Behavior to create Ad-Vantage, a new service that enables advertisers to reach complex consumer groups online.

19/09/2013  |  Full story...

Major ad group pulls out of 'Do Not Track' talks

The Digital Advertising Alliance has pulled out of an international working group looking to determine a global online privacy standard, as the ‘Do Not Track’ cookie monitoring debate rumbles on.

18/09/2013  |  Full story...

UK online advertising infographic: Rapid growth of digital video and adoption of mobile

There has been a significant increase in digital video ad spend – including a surge in mobile video, according to new research.

12/09/2013  |  Full story...

Facebook rivals Twitter with real-time audience data for news firms

Facebook has launched a new service for media and news organisations to help them find Facebook conversations better, as the social network looks to compete with Twitter in the real-time news sector.

11/09/2013  |  Full story...

Businesses ‘overlook behavioural data about their customers’

Online customer behavioural data is often undervalued and rarely fully exploited to truly understand the motivations and future behaviour of site visitors, says digital analytics company Redsella.

10/09/2013  |  Full story...

Twitter context search engine ‘Tame’ goes live for marketers

Tame has launched a new context search engine for Twitter aimed at marketing and PR professionals.

10/09/2013  |  Full story...

eBay helps shoppers choose what to buy and when with Decide acquisition

eBay has bought price forecasting service Decide for an undisclosed sum, as the online marketplace continues its battle with Amazon in the online retails sector.

09/09/2013  |  Full story...

eBay pilots ‘personal fashion gallery’ on UK site

eBay is working with Dressipi to trial a personalised recommendation service for fashion shoppers in the UK.

13/08/2013  |  Full story...

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