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Entries from Digital Intelligence tagged with "behavioural targeting"

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AOL buys Adap.TV to boost video ad targeting and reach

AOL has bought video ad platform Adap.tv for $405m, as the internet giant looks to boost its ad targeting and appeal to more advertisers across its roster of websites.

Watch this Bloomberg video showing Armstrong commenting on the deal here:

08/08/2013  |  Full story...

Consumers ‘fed up’ with irrelevant content on favourite sites

Nearly three-quarters (74%) of US online consumers get frustrated with websites when content (e.g., offers, ads, promotions) appears that has nothing to do with their interests, according to new research.

01/08/2013  |  Full story...

Drowning in Data- how brands can surf the information flood (infographic)

With 90% of the world’s data generated in the last two years, how can brands make use of this rich source of consumer information without drowning in a flood of irrelevant information? This infographic from Evzdrop lookt at how to deal with the data deluge…

31/07/2013  |  Full story...

German car marketplace targets ads by phases in purchase lifecycle

mobile.de Advertising, the marketer of Germany's largest internet vehicle marketplace, today introduces an innovation in online advertising: mobile.de users can now be targeted specifically within the individual phases of the purchase process through Purchase Phase Targeting.

08/07/2013  |  Full story...

Twitter online behaviour advertising tools – users tracked by default

Twitter is to display ads based on a user’s browsing habits, as the social network looks to attract more advertisers to its site with a set of online behaviour advertising tools.

05/07/2013  |  Full story...

Facebook ad trends: 78% of consumers ‘rarely or never click’ on Facebook ads

With 1 billion regular returning visitors, Facebook is the most compelling marketplace in the world but despite this, 35% would never click on a Facebook ad and a further 18% would only do so by mistake, according to a new survey.

05/07/2013  |  Full story...

Infographic: Influencing offline behaviour from digital activity

This infographic from Coupons.com looks how digital is increasingly influencing offline activities such as in-store purchases.

03/07/2013  |  Full story...

Adobe boosts targeting with $600m Neolane acquisition

Adobe has bought French digital marketing platform Neolane for $600m, as the digital technology firm looks to boost its targeting abilities.

01/07/2013  |  Full story...

Google searches ‘can forecast stock market’

The volume of Google searches for finance-related terms may predict moves in markets, according to a scientific research paper.

01/07/2013  |  Full story...

Can Google predict box office takings?

Google claims to be able to predict box-office takings with 94% accuracy, up to four weeks ahead of a movie’s premiere, opening new opportunities for marketers in the process.

27/06/2013  |  Full story...

Half of consumers want a ‘dislike’ button for annoying ads – study

The majority of global consumers are still finding online ads annoying, with half calling for a ‘dislike’ button on Facebook to vent their frustrations with a brand, according to new research.

20/06/2013  |  Full story...

Using Google Enhanced Campaigns – tips for improving effectiveness of paid search advertising

New research from Adobe shows how using Google Enhanced Campaigns boost your online marketing results, so here’s how it works and tips for improving effectiveness of paid search advertising by getting the Google Enhanced Campaigns tools working effectively for you.

19/06/2013  |  Full story...

Yandex detects short and long-term user interests with personalised search

Yandex has revamped its personalised search, tailoring results around each user’s short-term and long-term interests, providing new channel for brands’ search marketing techniques in the process.


Yandex. Pesonalised Search Results from Yandex on Vimeo.

18/06/2013  |  Full story...

Yahoo rivals Klout with ads based on social influence

Yahoo plans to let marketers bid on ads based around a user’s ‘social influence’, rivalling the likes of Klout to offer brands new ways of amplifying messages via their most vocal customers and advocates.

18/06/2013  |  Full story...

Social media ad targeting: Facebook adds clickable hashtags for real–time marketing

Facebook has added Twitter-style clickable hashtags, letting users quickly find similar topics and like-minded users across the site, while giving marketers a new channel for their social media ad targeting.

13/06/2013  |  Full story...

UK campaign aims to give consumers greater control over targeted online ads

UK trade body the IAB has launched a new initiative to drive consumer awareness over targeted online ads, with some of UK’s largest news brands, media owners and advertising tech businesses donating inventory

13/06/2013  |  Full story...

Amazon ramps up targeting as ad revenue ‘overtakes Twitter’

Is a sleeping giant awakening in the online ad industry? Amazon’s ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking Twitter in the process.

06/06/2013  |  Full story...

Mobile advertising tools and technology – AdMob network gets boost from AdWords and other Google tools

Google has started rolling out a major upgrade to the AdMob mobile advertising sales network in a major upgrade for mobile advertising tools and technology that leverages a suite of Google tools including AdWords and conversion optimisation techniques.

Watch the video promo explaining how the new service works here:

21/05/2013  |  Full story...

Facebook extends ‘structured updates’ to mobiles to boost targeting

Facebook is expanding its ‘structured status updates’ to its mobile service, letting people add emotions and actions to their posts while on the move.

16/05/2013  |  Full story...

Direct marketing trends: What Obama 2012 can teach us (video)

The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed how modern direct marketing trends such as 'micro-listening' can have wider applications for marketers.

Watch Reed's presentation below:

14/05/2013  |  Full story...

Facebook offers simpler ad targeting with ‘Promoted Page Likes’

Facebook has rolled out its Promoted Page Like system globally, designed to offer a simple paid targeting ad tool for smaller businesses on the social network.

Watch this video explaining how Promoted Page Likes works below:

02/05/2013  |  Full story...

Most 18-25s ‘find online advertising simplistic’ and skip video ads

Over half of UK consumers find online advertisement targeting too simplistic, rising to 70% of 18-25 year olds, suggesting that ‘digital natives’ expect an incredibly high level of personalisation with regards to online ads, according to new research.

02/05/2013  |  Full story...

EBay begins targeting ads based on user browsing habits

EBay has begun sharing the browsing habits of its users with third party advertisers, as the online marketplace looks to rival Amazon, Facebook on Google in the lucrative practice of behaviourally targeted ads.

12/04/2013  |  Full story...

EU regulators join forces to challenge Google privacy policy

Six European regulators have teamed up to bring legal action against Google to try to force the tech giant to overhaul its privacy practices.

03/04/2013  |  Full story...

Google opens ‘Universal Analytics’ for all

Google has made its Google Universal Analytics available to all its users, helping publishers monitor their mobile, desktop and app traffic in one tool.

Watch this Google video below explaining how Universal Analytics works:

26/03/2013  |  Full story...

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