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Entries from Digital Intelligence tagged with "behavioural targeting"

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Cambridge Analytica shuts down over data scandal (but enquiry continues)

Cambridge Analytica, the firm at the centre of the Facebook data breach is shutting down, but has been told it "cannot be allowed to delete their data history by closing".

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04/05/2018  |  Full story...

Facebook on trial: “we made mistakes” on Brexit and Trump campaigns

Mark Zuckerberg refused to face British lawmakers this week, nominating his CTO as the company tries to distance its founder from the toxicity of fresh political scandals. Here’s what we now know…

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27/04/2018  |  Full story...

GDPR awareness gap drops sharply among marketers as deadline nears

Marketers at major multinationals have a significantly greater awareness of the GDPR with one month to go until the EU’s deadline for compliance, but half of marketers are not regarded as fully aware of the implications for future campaigns, according to new research.

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25/04/2018  |  Full story...

Facebook denies running personality tests to better target ads

Facebook has come under fresh criticism over people's privacy, after a BBC report looks into claims that the social network considered profiling user personalities in order to better target adverts.

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24/04/2018  |  Full story...

World Federation of Advertisers calls on brands to embrace culture of data transparency

WFA Manifesto calls on brands to adopt mindset of ‘people-first’ over ‘data first’ around the world when processing people’s data.

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23/04/2018  |  Full story...

Goodbye retargeting? Marketers plan to shift to new marketing channels post ePrivacy

The new ‘cookie law’ could see brands lose more than 40% of web traffic, meaning that marketers will have to shift to new marketing channels, according to new research.

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20/04/2018  |  Full story...

Facebook excludes billions of non-EU users from GDPR (but adds opt-in feature)

Facebook users will have to opt in to tracking to keep using all of the social network’s features, and will not have an option to opt out of tracking all together, ahead of the new GDPR European privacy laws.

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19/04/2018  |  Full story...

‘Personalisation’ not a priority to consumers

Personalisation is way down on the list of things consumers care about when it comes to digital experiences, according to new research.

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18/04/2018  |  Full story...

Facebook halts medical data sharing plan with US hospitals

Facebook has scrapped plans to gather personal data from patients in US hospitals as part of a proposed research project.

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06/04/2018  |  Full story...

Facebook admits ‘potentially every user’ hit by data breach

Facebook founder Mark Zuckerberg has rejected calls to stand down as CEO or fire staff over ‘mistakes’ during the Cambridge Analytica scandal after it was revealed that potentially every Facebook user has had their information scraped.

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05/04/2018  |  Full story...

Most marketers admit they can’t monitor Customer Lifetime Value

While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.

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16/03/2018  |  Full story...

Ad targeting trends: the rise of ‘Personal Prime Times’

People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.

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27/02/2018  |  Full story...

Getting too personal? Consumers shun brands that celebrate their birthday or address them by name

Consumers actually do not respond to personalised marketing collateral, as previously thought, unless the communication contains tailored promotions, according to new research.

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27/02/2018  |  Full story...

91% of startups admit to collecting personal data (but most aren’t data compliant)

Global startups are completely ill-prepared for GDPR, with many falling behind around consent and contingency planning, according to new research.

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29/01/2018  |  Full story...

Google lets users ‘mute’ remarketed ads

Google is giving its users more ways to avoid remarketed ads that follow them around the web.

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29/01/2018  |  Full story...

Two thirds of Brits say ads are more intrusive than three years ago

Three quarters of UK consumers say they see more ads than three years ago, and they find them more intrusive (66%) and irritating (33%), according to new research.

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16/01/2018  |  Full story...

Email marketing trends: Cultural stereotypes ‘alive and kicking’

When it comes to email marketing, cultural stereotypes are very much alive, according to new research.

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15/12/2017  |  Full story...

Google adds lead generation to voice services

Google is introducing new types of local search to its Google Assistant and Google Home products, opening up the voice activated platforms to lead generation for brands.

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07/12/2017  |  Full story...

Emotional engagement with consumers ‘could boost retail sales 5%’

Retailers could see a 5% boost to annual revenues by driving emotional engagement with consumers, according to new research.

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07/12/2017  |  Full story...

Half of UK marketers hit by ASA stereotype ban

Over half of UK marketers have been impacted by the ASA’s plans to Introduce a gender stereotyping ban, according to new research.

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07/12/2017  |  Full story...

Facebook halts ethnic targeting in ads

Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.

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01/12/2017  |  Full story...

Just one Facebook ‘like’ is all it takes for targeted adverts

A new online experiment has shown just how little information is needed for “mass psychological persuasion”, using nothing more than a single Facebook ‘Like’.

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16/11/2017  |  Full story...

TV tribes: New data shows brands should avoid stereotypes in campaigns

New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.

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16/11/2017  |  Full story...

Channel 4 links with top European broadcasters for video ad alliance

Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.

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15/11/2017  |  Full story...

Consumers more willing to share location with apps (but privacy concerns persist)

Most people (55%) are more comfortable sharing their mobile device’s location with an app, compared to two years ago, according to new research.

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13/11/2017  |  Full story...

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