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Entries from Digital Intelligence tagged with "behavioural targeting"

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Microsoft sparks ad controversy again- ‘Do Not Track’ set as default for new IE browser

Microsoft has stuck to its guns over a controversial decision to implement ‘Do Not Track’ options as the default setting for its forthcoming Internet Explorer 10 browser. The move has already sparked outcry from advertisers who fear it will drive down the effectiveness of targeted ads. Internet Explorer 10 will automatically block personal information gathered from users web browsing habits, data shared by third-party companies to serve up targeted advertising.

08/08/2012  |  Full story...

Strepsils and Lemsip unleash ‘online grandma’ to cure man flu

Reckitt Benckiser has teamed two of its brands - Strepsils and Lemsip - to defeat 'Man-Flu' via an interactive video and social media campaign. The Australian campaign features ‘Online pamperer’ Flo, an elderly woman that offers advice on getting over flu during winter season. Created by agency Holler, Sydney, the campaign uses Facebook Connect to put user’s Facebook pics inside the interactive videos. 'Flo' then offers guys discounts off Strepsils and Lemsip at participating retailers.

08/08/2012  |  Full story...

TiVo buys ad analytics firm TRA to boost TV targetting

TiVo has bought ad analytics company TRA for $20m, as the TV-on-demand service looks to boost its targeting abilities. TRA's Web-based platform analyses real time tuning data combined with household purchase behaviour.

18/07/2012  |  Full story...

Cookie law compliance for email marketing

How does the new EU cookie law affect email tracking? This report from the DMA offers a guide to email marketers on changes to customer consent, and how to turn the new law to your advantage.

21/06/2012  |  Full story...

Microsoft ‘Do Not Track’ U-turn- User consent now needed for IE browsers

Microsoft has backed-down over its controversial decision to make its ‘Do Not Track’ feature the default on its next Internet Explorer browser. The move had sparked criticism from the online marketing industry, saying the move would severely affect the way advertising was conducted on the internet. In response, Microsoft published a new specification this week which now requires users to turn on the anti-behavioral tracking feature. This means it is no longer the default setting and IE 10 will not comply with the official Do Not Track specification.

08/06/2012  |  Full story...

Channel 4 uses new cookie law to its advantage

As the controversial EU cookie law came into effect last weekend, Channel 4 managed to communicate the idea of collecting user data as part of a positive brand message, with a little help from comedian Alan Carr. See how they did it here…


01/06/2012  |  Full story...

Online ad campaign ROI- Purchaser data campaigns ‘return nearly $3 for every $1 spent’

Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to new research. The study, from Nielsen Catalina Solutions (NCS) was based on the correlation between online advertising and offline purchase. The findings indicate a turning point for the digital medium as marketers seek to better leverage their advertising budgets across multiple channels.

29/05/2012  |  Full story...

Watered-down EU cookie law comes into force with last minute changes

A controversial new series of online privacy rules have come into effect within the European Union's 27 member countries, requiring companies to receive consent to track individuals' actions online. In a surprise move, the Information Commissioner's Office (ICO) has changed the wording of the laws, moving from needing 'explicit consent' to 'implied consent' from website users.

Watch a video from the ICO outlining the changes to the EU cookie law below:

28/05/2012  |  Full story...

Twitter offers Do-Not-Track privacy option

Twitter has agreed to offer Do Not Track requests to grant users more control over their privacy, and potentially opt of some advertising messages. By choosing not to be tracked at browser level, some websites will no longer allow third parties to note what websites a user visits and when to inform advertising and analytics.

21/05/2012  |  Full story...

Yahoo Genome offers marketers ‘big data’ for targeted campaigns

Yahoo has unveiled a new tool for online advertisers designed to take advantage of the company's experience with big data analytics to improve the effectiveness and reach of targeted campaigns running on the portal’s network. The Genome solution is built to help marketers organise significant quantities of unstructured data, combining datasets from interclick — Yahoo's marketing solution platform — as well as Yahoo's various media assets, user data and third-party data partnerships.

17/05/2012  |  Full story...

Google looks to boost web chat tools with Meebo buy

Google is in talks to buy messaging app, Meebo, for as much as $100 million, according to reports in US media. If the deal goes through, Meebo could be used to boost Google’s “+1″ sharing button, which is akin to Facebook’s “Like.” Meebo also helps users create ‘interest profiles’, which could be in tune with Google’s social targeting marketing strategy.

15/05/2012  |  Full story...

AdInsight gets £1.6m funding for call tracking tool

AdInsight has received £1.6M investment ($2.6M) in its first round of venture capital funding, to boost its call tracking and call analytics solutions. The prominent technology investment company, Eden Ventures, has made the initial Series A investment.

08/05/2012  |  Full story...

Google lets users monitor their own online activity

Google has launched a new tool that lets users see the internet giant’s records of where they have been and what they searched for. The tool keeps people posted on patterns at Gmail, YouTube, online search and other Google venues visited while signed into their user accounts over the preceding month.

30/03/2012  |  Full story...

Q &A: Waitrose gets serious about personalised shopping ads

Waitrose has selected performance display ad firm Criteo to implement a new personalised ad targeting scheme to boost online grocery sales. In this article, the supermarket giant explains its decisions to use personalised retargeting to upsell to online shoppers, and how it avoided potential privacy pitfalls.

13/02/2012  |  Full story...

Google pays users to track their browsing habits

Google is inviting users to take part in a new scheme that will allow the web giant to track their behaviour online, rewarding them with Amazon gift cards for their troubles. The new Google Screenwise programme will pay its volunteer "panellists" as much as $25 (£16) in Amazon gift cards - a $5 voucher for signing up and more depending on how long they stay on board. Amazon is not involved in the promotion.

10/02/2012  |  Full story...

Daily Mirror revamps site with personalised content and new ad formats

The Mirror Online website has been relaunched with a new focus on providing users with more personalised content to drive engagement. The newspaper’s content has been simplified and the key channels of news, sport, lifestyle and the 3am showbiz section have been streamlined to integrate better with the main Mirror site. New advertising features on the site include carousel and bellyband ad format.

10/02/2012  |  Full story...

Online dating: New eye-tracking research shows what men and women really want

The latest online eye-tracking studies for dating sites confirmed all the stereotypes: Guys look at the pictures while women read the text. Find out more from the study and think about what this means for your marketing campaigns…

08/02/2012  |  Full story...

The right to disappear from the Web? EU could fine websites for privacy lapses

The European Commission has launched a controversial bid to force web giants such as Google or Facebook to give users more control over their personal data or face fines. The proposal pushed by EU Justice Commissioner Viviane Reding would force web companies to get consent from customers to collect their data, explain how it will be used, and allow users to totally erase their information.

26/01/2012  |  Full story...

India and China ‘most active social media users’- are marketers missing a trick?

India and China have the most active social media users, while web users in the US, Europe and Japan are less likely to post information on social networks, according to a new report. The global survey by Forrester Research, found that three out of four Chinese and Indian web users write blog posts or upload pictures and music. The online survey collected from 95,000 Internet users in 18 countries.

09/01/2012  |  Full story...

EBay boosts recommendations with Hunch purchase

eBay has bought recommendation engine Hunch.com in order to improve the personalisation of the shopping suggestions its customers see online. The purchase price was not disclosed. EBay said the technology will use information about customers' activity on social networks and at other Internet pastimes to help it suggest new items for customers to buy.

23/11/2011

23/11/2011  |  Full story...

EU privacy law: Just 1 in 10 think marketers can engage consumers without cookies

With the controversial EU online privacy law coming into full effect next year, marketers lack confidence in their ability to engage users online without tracking their behaviour via cookies.Under the new EU directive, visitors will have to agree upfront to a website uploading cookies to their device - rather than the consent being hidden in terms and conditions as it has previously. According to research conducted by affilinet at ad:tech 2011 show, only one in ten (12%) of those surveyed at ad:tech 2011 believe that businesses will be able to engage consumers as successfully without the use of cookies.

09/11/2011

09/11/2011  |  Full story...

Facebook denies building ‘shadow profiles’ of non-users

Facebook has denied accusations that it is gradually building "shadow profiles" of non-users of the social networking site. Irish privacy watchdog, the Data Protection Commissioner (IDPC) claims that users are encouraged to give out non-user's personal details, like names, phone numbers and email addresses, which Facebook uses to create "shadow profiles" of those people.

25/10/2011

25/10/2011  |  Full story...

Microsoft ramps up display ad tools

Microsoft is adding a raft of new features to its display advertising products, as the software giant looks to compete with Facebook and Google. Spending on display advertising, expected to reach $12.3 billion in the US this year, will almost double to $22 billion in 2015. Microsoft is now the fourth-biggest seller of display ads in the U.S. behind Facebook, Yahoo! Inc. and Google.

07/09/2011

07/09/2011  |  Full story...

Brands warned against using Facebook to target children

Brands have been warned against taking advantage of new technology to advertise to children, after a survey revealed that 88 per cent of parents are unaware of Facebook advertising’s influence on their young. The survey of over 2000 adults, by marketing specialists Verridian, comes in the wake of Facebook’s plans to challenge the law stopping children using the site.

17/06/2011  |  Full story...

Top 3 online retail mistakes: Web shoppers reveal pet hates

British consumers show little forgiveness towards poor eCommerce sites but reward those that perform well and provide them with timely, personalised offers, according to a new survey from Apptus and YouGov. The research, which surveyed 2050 UK adults online, examined customer satisfaction in a number of key areas, including retailers' promotions, recommendations, web site search, navigation and pricing.

15/06/2011  |  Full story...

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