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Digital Intelligence June 2012

Digital Strategy data - Digital Intelligence June 2012

The Cannes Cyber Lions showed why owned media is key and how not to simply add to the clutter of the web.

In digital advertising the big players battled hard, with Google opening AdWords to 300,000 apps via its AdMob integration, while preparing for the European rollout of its web TV service. Facebook launched a major ad push, creating deeper ties with Apple, Zynga and WordPress, scrapping 'credits' for local currencies and opening to third party ad platforms for first time. Twitter upped its game with its first TV commercial and curated hashtags for brands, while revealing it's mobile ad revenue have overtaken desktop PCs. Microsoft showcased its iPad rival 'Surface', but was forced into an embarrassing U-Turn on its proposed plans to make 'Do Not Track' the default option for its next IE browser, after much outcry from advertisers.

The were some major acquisitions this month, with Facebook buying a facial recognition firm, Salesforce buying Buddy Media and WPP snapping up AKQA.

This month we include a guide to Pinterest, Mary Meeker's 'State of the Web' presentation and the DMA's implications of the new EU cookie laws for email and mobile marketing. We also take a look at Social media SEO, with growing evidence that Facebook and Twitter now play a key role in determining Google search rankings. Full stories and charts below and on click through.

Read June 2012

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27/06/2012

Top UK search engines- Google extends lead

UK Internet users made 2.3 billion visits to search engines in May 2012, up by 82 million visits compared to April 2012, according to new research. The study, from Experian Marketing Services, found the rise in visits represents a 3.7 per cent monthly increase in search activity and a 3.6 per cent year-on-year increase. Google increased its market share of searches for the third consecutive month whilst rival search engines bing, Yahoo! and Ask all lost market share.

22/06/2012  |  Full story...

Bing takes on Google with encyclopedia added to search results

Microsoft has partnered with Encyclopaedia Britannia to boost its Bing search engine as it looks to take on Google. The move follows Google’s new Knowledge Graph, which pulls out relevant stats, facts, stories and information about various search terms. For example, searching a popular actor’s name would bring up details from their Wikipedia and IMDB entries.

Watch a video explaining how the Google Knowledge Graph works here:

13/06/2012  |  Full story...

UK search wars: Bing and Yahoo lose further ground to Google

Google has increased its dominant position in the UK search market, accounting for more than 9 in 10 of all searches, according to the latest data. The research, from ComScore, indicates that UK Internet users made 2.2 billion visits to search engines in April 2012, up by 89 million visits compared to April 2011. The increase in search activity represents a 4.1 per cent year-on-year increase.

21/05/2012  |  Full story...

Online gaming trends- Microsoft testing IE browser for Xbox Kinnect

Microsoft is reportedly testing a version of its upcoming Internet Explorer 9 browser for its Xbox 360 games console. Sources speaking to technology blog The Verge understand the software would be compatible with the Kinect system, meaning users could browse the web using hand gestures rather than mouse cursors or touch screen devices.

14/05/2012  |  Full story...

Top 5 UK search engines: Google continues to rise

There were 2.2 billion visits to search engines in January 2012 in the UK, with Google accounting for 9 in 10 searches, according to new data. The study, from Experian Hitwise, indicates that visits to search engines were up 174 million year-on-year.The increase in search activity represents an 8.7 per cent year-on-year increase.

19/03/2012  |  Full story...

Bing finally overtakes Yahoo! Search in the US

Microsoft’s Bing search engine now ranks second behind Google in the Internet's most lucrative market, according to new figures. The findings, from comScore, indicate that Bing and Microsoft's other websites fielded 2.75 billion search requests in the U.S. during December, catapulting in front of Yahoo for the first time.

16/01/2012  |  Full story...

Bing reveals top search trends of 2011

Microsoft has unveiled the top US-based search terms used on its search engine Bing for 2011, with pop star Justin Bieber named as the most searched for person this year. According to Bing searches, 2011 was the year of musical superstars, continued celebrity fascination, concern for human tragedy and new royalty.

29/11/2011

29/11/2011  |  Full story...

Microsoft posts record profits: Sees Windows Phone, Xbox and Cloud as growth areas

Microsoft has announced record quarterly revenue of $17.37bn for its first fiscal quarter, with its Windows Phone, Xbox and cloud services earmarked for future growth. Revenue is up by seven per cent against the same time last year, and the firm reported moves in the positive direction for its operating income, net income and diluted earnings too.

24/10/2011

24/10/2011  |  Full story...

Marketers increase Facebook ad spend by 25%, cost-per-click up 54%- study

UK advertisers spent 25% more on Facebook during the third quarter of 2011, while cost-per-click adspend rose by 54% according to new research. The data, from performance marketing company, Efficient Frontier indicates that the cost of advertising on Facebook has also increased, while search spend has increased by 16 percent year-on-year in the UK (20% in the US).

13/10/2011

13/10/2011  |  Full story...

Xbox TV to launch before Christmas?

Microsoft CEO Steve Balmer has told financial analysts that the new Xbox TV platform will launch in the US before Christmas. Balmer said the service would be similar to that offered by Canal+ in France, Sky in the UK and Foxtel in Australia.

23/09/2011

23/09/2011  |  Full story...

Yahoo revamps search results

Yahoo! has revamped its search results pages with a cleaner design and more filtering options. The changes are apparent throughout Yahoo!’s Web, Images, Video, News, Blogs, Finance and Sports search results pages.

20/09/2011

20/09/2011  |  Full story...

Search engine rankings- total core search share: US

Google sites accounted for 64.5 percent of total core searches conducted (up 1.2 percentage points), followed by Yahoo1 sites with 17.5 percent and Microsoft sites with 14.1 percent (Up 1.0 percentage points).

5161_Search_engine_rankings_total_core_search_share_US_Small_V1.jpg

14/09/2011  |  Full story...

Search engine rankings- total core search queries: US

Americans conducted more than 18.7 billion total core search queries in June (down 3 percent). Google sites ranked first with 12.1 billion searches, followed by yahoo1 sites with 3.3 billion and Microsoft sites with 2.6 billion (up 5 percent).

Search engine rankings- total core search queries: US. Americans conducted more than 18.7 billion total core search queries in June (down 3 percent). Google sites ranked first with 12.1 billion searches, followed by yahoo1 sites with 3.3 billion and Microsoft sites with 2.6 billion (up 5 percent).<br />

14/09/2011  |  Full story...

Bing search share up to nearly 30% in US

Bing-powered searches took nearly 30% of the US market share last month, gaining ground on Google which saw its share fall, according to new research. The study from Experian Hitwise indicates that Bing-powered search took a 28.99% market share for all searches made in the US for the month of August. Bing powered search results increased by 3%, specifically Bing.com search results saw a growth of 1% from July and Yahoo saw an increase of 5% (which is powered by Bing).

13/09/2011

13/09/2011  |  Full story...

Search engine rankings - explicit core search share: US

Google Sites led the U.S. explicit core search market in June 2011, with 65.5 percent market share, followed by Yahoo! Sites with 15.9 percent and Microsoft Sites with 14.4 percent (up 0.3 percentage points).

Search engine rankings - explicit core search share: US. Google Sites led the U.S. explicit core search market in June 2011, with 65.5 percent market share, followed by Yahoo! Sites with 15.9 percent and Microsoft Sites with 14.4 percent (up 0.3 percentage points).<br />

13/09/2011  |  Full story...

Search engine rankings- explicit core search queries: US

More than 16.7 billion explicit core searches in june 2011. Google Sites ranked first with 10.9 billion searches, followed by Yahoo! Sites with 2.7 billion and Microsoft Sites with 2.4 billion.

Search engine rankings- explicit core search queries: US. More than 16.7 billion explicit core searches in june 2011. Google Sites ranked first with 10.9 billion searches, followed by Yahoo! Sites with 2.7 billion and Microsoft Sites with 2.4 billion.

13/09/2011  |  Full story...

Digital Intelligence August 2011

Digital Strategy data - Digital Intelligence August 2011

Who says August's the quiet month for news? Here in the UK, riots revealed the worst and best of social media: large-scale looting was organised at least in part via secure Blackberry Messenger, while large-scale clean-ups were enabled through Twitter hashtags. Watching criminals exploit the privacy of BBM was as depressing as the relief felt from watching the publicly spirited clean-up. All a strong reminder that social activism through social media and messenger tools will be a permanent feature of society from now on whether in Libya or London.

Digital media battle lines continue to shift, as Google became a fully-fledged mobile maker after the Motorola acquisition, and a fully-fledged TV platform with the UK announcement of Google TV. Facebook got serious about location, dropping 'Places' for a universal location tagging system, adding mobile messaging in its bid to stifle Twitter and FourSquare, and ramping up its privacy along the way.

On a sad note, Apple lost its 'rock star nerd', as Steve Jobs stepped away from the helm. Jobs is a true digital revolutionary who pioneered game-changers like the iPod, iPhone and iPad - a real icon of our times who has materially affected all of us. While Apple's strategy looks confident to continue, we're still unconvinced by the shock moves at heavyweight tech firm Hewlett-Packard to ditch mobiles, tablets and PCs to become a standalone software maker.

Also in this month's edition, some eye-opening stats we think you'll enjoy: Amazon accounts for 1 in 5 of all web visits, the UK's Daily Mail became the second most read news site in the world. Which paper came first? You'll have to read on...

Read August 2011

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01/09/2011

Top 5 UK search engines: Bing gains nearly 1% on Google

July was a good month for Microsoft in the UK search market, but was not so strong for the market leader Google, according to new research. The data, from Hitwise, found Microsoft Sites reclaimed the number two spot in the search engine rankings list having dropped to third last month for the first time this year. Microsoft Sites, led by the bing search engine, accounted for 3.84% of all UK Internet searches conducted in July 2011.

09/08/2011

09/08/2011  |  Full story...

Yahoo switches to Bing search results in Europe

Yahoo! has migrated organic search results to Bing across Europe, as the two firms cement the landmark search alliance deal stuck two years ago. The move means searches on Yahoo! UK, France, Germany, Italy and Spain, will generate results powered by Microsoft’s search engine, Bing.

Paid search adverts, however, will remain as they currently are. The transition is one that’s already been made in America, including the US, Argentina, Brazil, Canada, Chile, Colombia, Peru and Venezuela. Australia and New Zealand Yahoo search results are also powered by Bing.

08/08/2011

08/08/2011  |  Full story...

Top 5 UK search engines- Google has ‘best month of 2011’

June was Google’s best month of 2011, as the search giant accounted for over 92% of all searches conducted by UK Internet users during the month, according to new research. The data, from Hitwise, found top competitors Bing and Yahoo! both lost market share during June, leaving Google in its most dominant position this year.

Google Sites saw a 1.50% increase in market share of searches in the UK in June, whilst Microsoft Sites lost 1.38% during the month. Yahoo! Sites meanwhile also lost market share, although their decline was a more modest 0.11%.

13/07/2011

13/07/2011  |  Full story...

Microsoft partners Baidu for English-language search

Microsoft has struck a deal with Chinese search giant Baiduto offer its English-language search functions to Chinese users. Baidu has struggled to match Google's English search capabilities and is expected to introduce Microsoft Bing by the end of the year. However, the version that will have to adhere to the country's censorship rules. The agreement comes more than a year after Google pulled out of China, largely over disagreements about censorship, and ceded just under half its market share to Baidu.

06/07/2011

06/07/2011  |  Full story...

Top UK search and social sites: Facebook loses ground to YouTube and Twitter

Facebook has lost further ground to YouTube and Twitter in the UK, with the micro-blogging site boosted by the ongoing super injunction row, according to new data. Experian Hitwise’s latest Search Engine and Social Analysis shows that Google and Yahoo! both lost market share in terms of searches in May 2011 as Bing, Ask and other search engines made significant gains.

Google Sites were still responsible for over 90% of UK internet searches in May, accounting for 0.32% fewer searches than in April. Year-on-year, Google Sites were also down by 1.40%, with a lower share of the search market than in May 2010.

06/07/2011

07/06/2011  |  Full story...

Google ‘accounts for 9 of 10 searches in Latin America’

In the past year searches in Latin America surged 21 percent to more than 18.5 billion queries in March 2011, with the typical searcher conducting 167 queries during the month, according to new research. The study, from comScore, found that Google Sites held a strong lead as the top search destination, accounting for 90 percent of all searches conducted in the region.

01/06/2011  |  Full story...

Google’s social search goes global

Google has launched its social search tool in 19 new languages, giving users around the world a chnace to refine search results based on friend’s online recommendations. First launched in October 2009, the tool gives Google account holders suggested connections to those listed as friends on users' publicly available social network profile information and by crawling their Gmail contacts.

23/05/2011

23/05/2011  |  Full story...

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