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Entries from Digital Intelligence tagged with "bing"

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Bing ramps up Facebook ‘Like’ data in search rankings

Microsoft has deepened its ties with Facebook to make Bing's search engine more social, as the two firms look to challenge Google’s dominance of the search sector. The deal, an expansion of a previous search tie-up sealed last year, will see Microsoft add further Facebook information into Bing's search results, giving users a deeper look into their "friends" likes and dislikes.

Before, Bing let users know if their Facebook friends had "liked" any of the search results they were seeing. Now Microsoft is giving a greater preference to "liked" search results in Bing's results ranking.


19/05/2011  |  Full story...

Digital Intelligence April 2011

Digital Strategy data - Digital Intelligence April 2011

As the web swells to take a quarter of all ad spend here in the UK, the mix of online marketing is evolving. In the last two weeks we've been tracking how the use of Facebook engagement ads is exploding, and how online coupons are rising.

Brand strategies are sharpening up as Ford bolsters its online entertainment offers with comedy talent, Twitter plans to launch brand pages, and if kids hangout Habbo is anything to go by then virtual worlds are heading for a genuine second life - but this time with first place for audiences.

Headlines below, full stories at the end of the click, and if you'd like a deep dive briefing on a key theme then let us know what you'd like researched by setting your choices here

Read April 2011

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Bing makes small gain on Google in UK

Microsoft's search engine Bing was the fastest growing search engine during March, while YouTube was the quickest rising social network, according to new data from Hitwise. Google is still very much the dominant player in UK search, with Google Sites accounting for over 90% of all searches conducted by UK Internet users. However, between February and March 2011, Google Sites lost 0.66% market share of searches, whilst Microsoft Sites increased their market share of searches by 0.28%.


12/04/2011  |  Full story...

Bing launches iPad search app

Microsoft has tailored a version of Internet search service Bing for Apple iPad tablet computer. The free Bing program for iPads available at Apple's online App Store was designed "from the ground up" for touch controls so tablet users can browse online offerings with finger taps or swipes. The tool also let users search the Internet with spoken queries.


12/04/2011  |  Full story...

Microsoft takes Google complaint to EU

Microsoft is to take an anti-competition complaint against Google to the European Commission. The software maker claims that Google used its dominant position in the search market to restrict the growth of Microsoft services. It cites a number of practices, including Google limiting the ability of Microsoft Bing to index web content. Google said it was not surprised by the move and would happily explain itself.


04/04/2011  |  Full story...

Digital Intelligence March 2011

Digital Strategy data - Digital Intelligence March 2011

Getting search right just got tougher.

This month's shift in the Google algorithm saw massive swings in the rankings of many brand and retail sites, cleaning up much of the spam but creating a few surprises along the way. Good news for the white-hat techniques of best practice, but bad news for many agencies who had been using link farms to bolster the clients' rankings. Getting search right is such a fundamental of web marketing that without it nothing else in the digital mix works properly. It's a core part of the always-on in digital marketing. And other engines are going even further in the war on spam and simply banning sites that don't make the grade.

This month's digital strategy healthcheck? Think beyond the brand and look for your new position on the category terms you need to be famous for. Track the movement, see where your competitors are and make a plan to climb higher up the listings.

Read March 2011

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Bing and Japan donations: Lessons in understanding the social space

It must have seemed like a great idea: a natural disaster, a global outpouring of sympathy, a donation engine from the world’s largest software maker and a way of consumer support on the web translating straight into donations. But the nuances of social media can be subtle, and here’s what Microsoft are learning, fast…


15/03/2011  |  Full story...

Facebook ad revenue near doubling- to overtake Yahoo this year

Facebook engagement ads and savvy targeting are yielding astonishing sales growth on the social network’s P&L. With online ad sales set to rise 80% year on year (to around $2.2bn) media sales directors at established online sites will be lost for words when their CEOs ask for the same. The shift in audience has happened; now it’s time for the budgets to follow.


07/03/2011  |  Full story...

Search wars: Bing overtakes Yahoo! globally for first time

The Bing search engine overtook Yahoo! for the first time worldwide in January and increased its lead in February according to web analytics company, StatCounter. Its research arm StatCounter Global Stats finds that globally Bing reached 4.37% in February ahead of Yahoo! at 3.93%. Both trail far behind Google’s 89.94% of the global search engine market.


02/03/2011  |  Full story...

Digital Intelligence February 2011

Digital Strategy data - Digital Intelligence February 2011

For the movie rental industry, the news of closure at Blockbusters' 609 stores this month marks the end of an era. In the same week Amazon took on Netflix with streaming service for Prime customers, and online music streaming giant Spotify landed a $1bn valuation (thanks to the Russian Facebook backers). Channels are changing and most brands are well behind getting their own channel mix lined up with what consumers are asking for.

No surprise then that Google is taking on Apple with the 'One Pass' system - a one-stop destination where users can pay for publications online. Listen out for this becoming fused with YouTube to enable the migration of pay-TV; a step that will destabilise part of the value chain and economics in the pay-TV markets. And with new research showing almost three-quarters of European web users download or watch online video there will be no shortage of viewers.

Whatever your digital content strategy, the shift to video needs attention. So if you missed our online video special report, then here's the link.

Read February 2011

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Google includes personalised social links in users' search results

Google has updated its search results, including more information related to a users' social connections, including Twitter and Facebook, in its search results. The new changes will apply to anyone who searches when logged into their Google account, and will begin to roll out across all English language Google sites this week.

First launched two years ago, Social Search results used to appear at the bottom of the page but now they will appear anywhere in the search results based on the relevance of the links. This social circle comprises of social networks like Twitter, Facebook, FriendFeed or LinkedIn along with websites linked in user's Google Profile, and also the Contacts list in Gmail.


18/02/2011  |  Full story...

Search wars: Bing and Yahoo gain ground on Google in US

Google continued to dominate market share for Internet searches in January, although its lead narrowed while Yahoo and Microsoft saw their share inch up, according to new data. Monthly figures from comScore show that Google's search market share was 65.6%, down one percentage point, while Yahoo's share grew 0.1 percentage point to 16.1%. Microsoft's sites, including its Bing engine, again came in third with a 13.1% share, or up 1.1 percentage points from December's level.


15/02/2011  |  Full story...

Google accuses Microsoft of plagarising search results

Google has accused Microsoft of plagiarising its search results, and is challenging the software giant to reveal how it is using data collected from users to determine results for its own Bing service. When similarities in search results raised suspicions at Google, it set out to expose the issue in what had been reported as the "Bing Sting".

Google spokesman Amit Singhal said: "We just want everyone to know the truth about how Microsoft operates as a search engine, which is by taking the hard work of others and presenting it as their own." In response, Microsoft has denied the accusations saying Google's claims were based on a "few outlier examples", adding using Google data to help refine its Bing service reflected general internet practice.


03/02/2011  |  Full story...

Digital Intelligence October 2010

Digital Strategy data - Digital Intelligence October 2010

Privacy issues made headlines this week as Google's Streetview cars were found to be capturing more than just photos. Data about local wi-fi hotspots went far beyond the hotspot location, raising concerns across government and business, while at the same time exposing how little most people know about the data clouds that fill their street. It's time to wake-up to privacy.

The week before it was Facebook's turn, with social media games uncovered as the gateway to a wealth of personal data for advertisers to target against. Nothing wrong with trading free games for seeing targeted advertising, but most consumers seemed completely unaware of what they'd agreed to. The key takeout? Read the small print.

Younger internet users were also found to be having a tough time. Across Europe 1 in 8 children have 'had upsetting experiences online', making clear the need to teach more in schools about privacy, social networking and trust.

And here in the UK the government may be deep in the most brutal spending cuts in history, but it still found £650m for a new initiative to fight cybercrime and protect personal data.

The internet is defining the culture of our generation, but new behaviours need to be taught to companies and individuals alike if we are to handle these tools responsibly. Digital strategies and data strategies are essential to all organisations, so I hope you enjoy the stories below and the clicks behind them.

Read October 2010

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Bing gets personal: adds Facebook ‘likes’ to search results

Microsoft's Bing search engine has begun showing users which sites and products their Facebook friends like. The move, which will initially be rolled out in the US over the coming weeks, forms part of a continuing four-year deal between the two companies.

The function is optional and only works when users are logged into Facebook or have ‘cookies’ on their PC that store Facebook data. The deal will mean that if someone is searching for a film on Bing, they will see faces of friends who have ‘liked’ the movie on Facebook returned in the results page.


18/10/2010  |  Full story...

Bing takes on Baidu, partners Chinese retail giant for search push

Microsoft has partnered with China’s largest online retailer, using Bing to power the web results for its new shopping search engine Etaosite. Taobao, which is a part of e-commerce giant Alibaba Group, launched Etao as a public beta version, calling it a shopping search engine.

The site also offers a range of search categories, including general web results that are powered by Bing. Microsoft already has a Chinese version of its Bing search engine, also still in its beta version, but it currently holds an extremely small share of the search engine market at less than one percent, according to Beijing-based research firm Analysys International.


13/10/2010  |  Full story...

Bing and Yahoo searches account for 33% of US queries

Last month, organic searches conducted on Yahoo were migrated to Microsoft's search engine. While the transition happened mid-month and B2B online marketers won't be sure exactly what effect the transition has had on SEO campaigns, recent comScore reports indicate the two search engines combined accounted for one-third of queries.


01/10/2010  |  Full story...

Bing- Yahoo alliance to hike up search ad prices?

Search advertisers could soon be paying up to 78 per cent more on the Bing search engine's cost-per-click (CPC) ads for top branded keywords, according to a new study. The study, from ad media company GroupM Search, attributed the hike in prices to Bing-owner Microsoft integrating Yahoo Search onto its own search platform.

Microsoft said it will complete the transition by the end of October, after which Bing will power all of Yahoo's search queries.GroupM also expects a premium of 64 per cent for non-branded keywords during at least the first three weeks of the transition.


01/10/2010  |  Full story...

Google retains US Internet search share in July

Google's share of U.S. Internet searches was essentially flat at 71.4% in the four weeks ended Aug. 1 from a month earlier, according to new research. Among the top four categories, Bing notched strong growth across the board from a year ago, while Google's searches grew for automotive, shopping and travel, but fell 4% for health.

Yahoo's searches declined for all four categories, HitwiseExperian Hitwise reports that Yahoo and Microsoft's Bing received market share of about 14.4% and 9.9%, respectively. Those figures were also little changed from the prior month. IAC/InteractiveCorp.'s received a 2.3% share of all U.S. searches, up about 6% from the prior month.


20/08/2010  |  Full story...

Microsoft 'may object' to Yahoo! Japan deal

Software giant Microsoft has said it is "evaluating its options" after Yahoo! Japan announced it is to move away from a deal with the firm and instead work with Google. As part of the new agreement, Yahoo! Japan will be able to utilise Google's search capabilities but the announcement of the deal came after Yahoo! Japan had already spoken about a potential team-up with Microsoft.

Should the deal go ahead, it would give Google almost total control over all of Japan's search engine services and Microsoft may now try and block the agreement citing reasons to do with competitive fairness.


07/08/2010  |  Full story...

Microsoft outcry as Yahoo Japan picks Google as search partner

Yahoo Japan has signed a deal to use Google for its search engine and search ad delivery system- sparking condemnation from its global search partner Microsoft. Yahoo Japan will continue to manage its own search page and search service. Yahoo Japan will also continue to run its advertising marketplace independent of Google.

Microsoft condemned the deal and said it would result in Google gaining nearly complete control over search and search advertising in Japan through contract, not organic growth. The announcement comes one year after Yahoo and Microsoft announced a 10-year search deal under which Microsoft will power Yahoo's search site while Yahoo will manage the sales force for both companies' premium search advertisers.


28/07/2010  |  Full story...

Why Bing bets on entertainments as trigger for retaining users

Microsoft has updtated its new Bing search engine with Bing a bespoke ‘Bing Entertainment’ search category. The category lets users search for films, TV and games. You should be able to watch a show, listen to online music, or play a game with a few clicks."Music searches will also return lyrics and will also – in the US- return playable streams from 5m songs licensed through Microsoft's Zune service. Users can play a full stream once, and thereafter for 30 seconds.

Hailing the improvements, senior Microsoft VP Yusuf Mehdi said: "We are trying to remove all of those hurdles that block you from enjoying [entertainment content]. You should be able to watch a show, listen to online music, or play a game with a few clicks."



Microsoft debuts first Bing TV ads in UK

Microsoft has launched a three month TV ad campaign for its new search engine Bing, in an attempt to gain ground on Google in the UK. Starting this week, the campaign will attempt to increase Bing's market share from the three per cent it currently holds.

The adverts, which are part of a £2billion marketing campaign, feature the slogan ‘Bing and decide’ – which appears to be a sly dig at rivals Google.Using the tagline 'Bing and Decide', the campaign features people suffering from "information overload", and, as such, positions Bing as the search engine which delivers the more accurate, effective and streamlined search results. The ads will run for 3 months, and will be complemented by an online campaign.


10/03/2010  |  Full story...

Facebook ditches Microsoft banner ads- but makes Bing default search engine

Facebook is to ditch Microsoft’s banner ads in favour of its own, but is now using Bing to power its site search engine, as the two companies overhaul their 2007 search ad deal.The move comes as Facebook has made a number of changes to its social network to mark its 6th birthday, with a new homepage layout that focuses on status updates, games and chat.

Microsoft acquired a 1.6% stake in Facebook for $240 million in 2007, valuing the social network at $15bn. As part of the restucture, Microsoft will no longer be responsible for display ads on Facebook. Facebook claimed that its own display adverts - which can target viewers based on personal information - are better suited to the site than Microsoft's alternative.


08/02/2010  |  Full story...

Amazon drops payments to affiliates using search ads

Amazon is to stop paying commission to UK affiliates using paid and natural search techniques to drive customers to the retailer’s website.

The move follows similar action taken on the retail giants US affiliates several months ago. Amazon has sent an email to their UK affiliates preventing them from using certain paid search techniques and search engine optimisation (SEO) techniques to drive sales to Amazon.


20/01/2010  |  Full story...

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