Digital Intelligence

Entries from Digital Intelligence tagged with "blinkx"

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Blinkx rebrands video ad platform to ‘RhythmOne’

Blinkx has rebranded to RhythmOne (1R) which is says will make it easier to implement and measure integrated, cross-screen campaigns across its audience footprint.

28/04/2015  |  Full story...

Digital Intelligence September 2011

Digital Strategy data - Digital Intelligence September 2011

Is Facebook destined to become the next AOL? This month saw the social network transform into a media hub, realising Zuckerberg's strategy of positioning Facebook as an "Internet within the Internet". The move has worked for games, providing huge ad revenues and rich demographic data yields, but will users be happy to watch Netflix films, stream Spotify playlists and read eBooks within Facebook's site? Or is it too similar to AOL's doomed "walled garden" strategy of the early noughties?

This month saw Google take the revamped Google+ public, buying Groupon rival Daily Deal and unveiling its potentially revolutionary Wallet service in the US. Meanwhile, Twitter's new analytics tool could help marketers shed light on the dark art of social media ROI, and the relationship between retweets and revenue on the micro-blogging site.

September also provided some prime examples of how not to get ahead in digital media. Yahoo fired fiery boss Bartz over the phone, leaving the former dotcom darling looking for a buyer. RIM saw its profits collapse as Blackberry lost its grip on the mobile market, and newly bought MySpace has been forced to postpone its grand launch. Award for worst CRM of the month goes to Netflix, which fumbled a re-branding and re-pricing strategy that outraged customers and forced a humble YouTube apology from the CEO, which you can view in all its wince-inducing glory below.

On the research side, we've got some telling stats on mobile broadband this month. 1 in 10 of eBay's customers now buy via mobiles, while the UN found that over 10% world population now has mobile broadband. Food for thought for anyone doubting the potential of mobile...

Read September 2011

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30/09/2011

Blinkx woos advertisers with Web channels launch

Video search engine Blinkx has introduced its Web channels for specialised ads targeted at special interest groups. Blinkx is hoping the move will boost its revenue by selling premium-rate ads aimed at niche target groups identified via chatrooms and other links. Blinkx acquired online ad network Burst Media in April for nearly $30m to increase its impact in advertising sector.

22/09/2011

21/09/2011  |  Full story...

‘How to’ videos on the rise: Blinkx teams with Videojug and Howdini

Blinkx has partnered with VideoJug and Howdini, to bring 50,000 direct play How-to video’s to its video search platform. These professionally produced videos will help viewers master a wide range of skills, from throwing the perfect curve ball to puppy-proofing the home and more.

Leveraging its AdHoc platform, blinkx will also place contextually relevant advertising against these videos and share resulting advertising revenue with the partners. VideoJug’s how- to videos deliver easy-to-follow, bite-size tutorials on a wide range of topics from beauty and style know-how to health issues, DIY dilemmas and how best to tackle parenting problems.

09/09/2010  |  Full story...

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