Digital Intelligence

Entries from Digital Intelligence tagged with "blogging"

25 result(s) displayed (1 - 25 of 323)

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More bloggers ‘are turning professional’

More bloggers are turning professional, with a 4% rise in the number for whom it is now their main source of income, according to new research.

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05/09/2017  |  Full story...

Huffington Post rebrands to “HuffPost”

Internet news pioneer The Huffington Post is officially rebranding to “HuffPost” with a new logo and complete redesign of its digital presence.

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25/04/2017  |  Full story...

Forbes reveals top 30 social media influencers

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.

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13/04/2017  |  Full story...

Medium cuts staff by a third to tackle “broken ad system”

Publishing platform Medium is cutting a third of its staff and closing two US offices as part of a major reshuffle to tackle a "broken" ad-based revenue system.

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09/01/2017  |  Full story...

People trust social media photos 7 times more than traditional ads- report

Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research.

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30/11/2016  |  Full story...

Vogue faces backlash after criticising fashion bloggers in “borrowed clothes”

Fashion magazine Vogue courted controversy last week after it published an article naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Milan Fashion Week.



03/10/2016  |  Full story...

Online influencers ‘more influential’ than celebrities in children’s fashion market

What is ‘in vogue’ in children’s fashion is now being led by trend setting online influencers and the children of celebrities, according to new research.

04/04/2016  |  Full story...

Bloggers and native ads: Google outlines 3 key rules

Google has outlined three key rules for any blogger who trades coverage on their site for a free product.

14/03/2016  |  Full story...

Yahoo U-turns on Tumblr: Splits ad sales teams

Yahoo is reversing its decision to merge its ad sales teams with Tumblr's, following the blogging site's declining performance.

17/02/2016  |  Full story...

What's the top meme for 2015? Tumblr launches 2015 Year in Review

Tumblr has released its annual ‘Year in Review’ – a list of the top blogs, posts and topics featured on the site in 2015, revealing that ‘Pepe the Frog’ was the most reblogged meme of the year.

10/12/2015  |  Full story...

Do free products influence bloggers’ reviews?

Video bloggers are becoming increasingly popular, and their opinions can really make or break brands sales. As a result, many brands are keen to shower popular bloggers with free products to review- but does this encourage favourable reviews? A new report says no…

14/09/2015  |  Full story...

YouTube channel under fire for 'deceptive' Xbox video blog ads

YouTubers on a popular YouTube channel recieved hidden payments to promote the Xbox One gaming console on their video blogs, it has been revealed.

08/09/2015  |  Full story...

Native ad rules get stricter as vloggers blur lines between ads and content

The Committee of Advertising Practice (CAP) has issued new guidance for vloggers who promote products online, following a series of controversial YouTube advertorials in recent months.

19/08/2015  |  Full story...

Tumblr matches brands to artists with 'Creatrs' scheme

Tumblr has launched a new initiative that pairs artists with brands, as the Yahoo-owned blogging platform looks to further monetise its 420 million monthly unique visitors.

26/01/2015  |  Full story...

Birds Eye turns to bloggers in £3m 'mix up your menu' campaign

Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products.

20/01/2015  |  Full story...

Weetabix targets ‘mummy bloggers’ in ‘Weetabuddies’ campaign

Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand.

06/01/2015  |  Full story...

Snapchat founder tops ‘Under 30 Power List’

The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30.

Watch this video from Vanity Fair interviewing the chat app CEO Evan Speigel and Micheal Bloomberg here:

05/12/2014  |  Full story...

Tumblr debuts auto-play video ads

Tumblr is launching its first auto-paying video ads, with Universal, CW, and Hulu already on board as the Yahoo-owned blog network looks to boost its revenues.

31/10/2014  |  Full story...

The ideal length for social media updates (infographic)

When it comes to writing content, the length of each post can vary wildly depending on which platform you use. This infographic from SumAll looks at how long social media updates should be.

31/10/2014  |  Full story...

A profile of the average blogger in the UK (Infographic)

The average UK blogger can make £906 a year from affiliate marketing commissions, have full time jobs elsewhere and gets 18 interactions on their blog each day, according to new research.

04/09/2014  |  Full story...

Google to close first social network Orkut after ten years

Google's first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead.

01/07/2014  |  Full story...

Case Study: How American Apparel adapted their brand to Tumblr to boost referrals

American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, to get hundreds of thousands of referrals to their online store.

26/06/2014  |  Full story...

What’s the secret to Buzzfeed’s success? Founder discusses art of viral content (video)

Unlike many other digital news sites, Buzzfeed decided not to run banner ads from the beginning. An early proponent of the brands as publishers movement, Buzzfeed instead encouraged advertisers to create native advertising content that would integrate seamlessly into Buzzfeed’s homepage news feed. In this interview with Cannes TV, founder Jonah Peretti talks about the secret to the publisher’s success in the new era of social news and native ads.

18/06/2014

Lifestyle bloggers ‘can earn £900 per year’ via affiliate sales

The average online blogger using affiliate marketingcan expect to make as much as £906 a year through their blogs with the beauty and fashion sector proving particularly lucrative, according to a study of 1,723 UK-based ‘lifestyle’ bloggers.

16/05/2014  |  Full story...

Microsoft seeks nurses for new healthcare blog

To mark International Nurses Day, Microsoft has started a new nursing blog as the software giant looks to expand into the healthcare sector.

13/05/2014  |  Full story...

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