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Entries from Digital Intelligence tagged with "bp"

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LinkedIn ranks top 100 in-demand employers (infographic)

Google is the UK’s most sought after employer, with BBC, Unilever, Shell and BP rounding out the top five, according to new research from LinkedIn. The new employer rankings, based on the billions of interactions among LinkedIn’s members, were announced today at LinkedIn’s Talent Connect event in central London, in front of more than 500 of Europe’s top employers.

25/10/2012  |  Full story...

BP enters ‘daily deals’ foray with online coupons

BP is to launch a daily deals service, as the British Oil giant looks to attract customers to its forecourts. The firm has signed up several of its biggest retail partners, including Coca-Cola, United Biscuits, Mars and Walkers, to participate in a new section on the company's website headed 'today's offers'.

08/09/2011  |  Full story...

Top 10 UK companies for Facebook and Twitter followers

The UK’s corporate giants are finally signing up to Twitter and Facebook after years of wariness, according to the latest findings of The Social Media Leaders tracking study by The Group. The last six months have seen a rapid increase in the number of FTSE 100 companies signing up to Facebook and to Twitter signalling that the need to communicate with audiences flexibly and in real time is increasingly accepted in the Square Mile.

20/07/2011  |  Full story...

BP buys Google ‘oil spill’ keywords- a slick PR stunt?

British Petroleum (BP) has purchased Google and Yahoo search terms in order to influence consumers’ views on the oil spill in the Gulf of Mexico. Matthew Whiteway at Greenlight, takes a closer look at BP’s latest attempt at damage limitation as the slick spreads…

BP is clearly trying to protect its brand image following the catastrophe of the oil spill in the Gulf of Mexico, turning to paid search in an attempt to present a more compassionate image. With the company buying top position in paid search, it hopes to drive users to its corporate response page which attempts to paint a more positive picture of the BP brand.

Excluding the paid search listing in the results page, 95% of the listings are very negative. A search in Google for “BP Oil Spill” presents the user with a number of listings that are being very cynical of BP, including YouTube clips of the impact the disaster has had on the local area and its wildlife.


11/06/2010  |  Full story...

The 10 most powerful UK brands of 2007

Digital Strategy data - The 10 most powerful UK brands of 2007

Source: Millward Brown
Millward Brown: h


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