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Entries from Digital Intelligence tagged with "bps"

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UK survey: Over 35s prefer email ads, while under 35s prefer web ads

The under 35 age groups find internet advertising more acceptable than Email marketing but the opposite is true for the over 35s, according to the The British Population Survey. The report titled ‘The Internet – Engagement and Use in Britain – December 2010’ uses over 250,000 individual face to face interviews to assess both who has internet access and who does not and how this has changed over the past 3 years. The report also covers how people access the internet, what they use it for, who shops on line and how people react to internet advertising and email marketing.

07/02/2011

07/02/2011  |  Full story...

97% of over 11s ‘have their own mobile phone’

Nearly all Children over 11 have their own mobiles, while they spend 50 minutes online a day, according to a new poll looking into Children's screen habits. A survey of 2,445 children aged five to 16 by Child Wise found almost two in three have their own computer (62%), and nearly half have internet access in their own room (46%).

The survey also found UK children watch an average of more than two and a half hours of television a day and spend an hour and 50 minutes online a day. The poll suggests two thirds (65%) of children go online most days and collectively children in the UK spent 13 million hours on websites every day.

02/03/2011

03/02/2011  |  Full story...

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