Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Ecommerce trends: 3 key trends shaping Gen Z shopper behaviour

Digital natives want to ‘buy into better’, with those aged between 16- 24 looking to make progressive, environmentally progressive purchases (and are happy to trade their data for a good deal) according to new research.

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19/07/2019  |  Full story...

Patak’s owner hires e.fundamentals for online sales push

AB World Foods, the ethnic foods division of FTSE 100-listed Associated British Foods, has selected ecommerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

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17/07/2019  |  Full story...

Most consumers fail to recall brands from ads deemed "viewable" by the industry

Brands need to do more than be seen on the internet to leave an impression on people, with user experience a major factor influencing brand recall, according to new research.

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01/07/2019  |  Full story...

Disney works with 8 brands to promote Toy Story 4 movie release

Disney UK and EMEA have teamed up with eight major brands including eBay, Hilton Hotels, Boots Soltan, Europcar, Kellogg’s, Albert Bartlett, Duracell and Babybel as part of its promotion for recently released Toy Story 4 film.

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26/06/2019  |  Full story...

The future of ad platforms: P&G Taco Bell and LEGO lead discussion at Cannes

On day four of Cannes Lions, a panel including P&G’s Marc Pritchard, Chief Brand Officer, as well as Marisa Thalberg, Global Chief Brand Officer at Taco Bell, and Julia Goldin, Global CMO at LEGO discussed the future of advertising and the power that platforms and brand purpose play at present and in the future.

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24/06/2019  |  Full story...

Cannes Lions: Unilever boss warns 'woke-washing' hampering brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on culture wars by 'woke-washing' in advertising, claiming the purpose category is being "polluted" by brands that fail to take real action after making false promises.

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23/06/2019  |  Full story...

Top 50 most ‘patriotic’ American Brands: Jeep, Disney, Ford and Coke lead the way

There has been a sharp rise in US consumers across all ages becoming more patriotic, with millennials seeing the sharpest rise as brands make an emotional connection in divisive times, according to new research.

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18/06/2019  |  Full story...

Yext offers ‘Brand Verified Answers’ in search listings

Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.

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07/06/2019  |  Full story...

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

The rise of 'direct-to-consumer' brands: Simply Cook, Made.com and Dollar Shave Club lead the way

Direct-to-consumer brands have shaken up the retail industry, going both digital and direct, with British brands such as Simply Cook & Made.com leading the way amongst UK consumers, ahead of global brands Glossier, Casper and Harry’s, according to new research.

23/05/2019  |  Full story...

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

The ‘humanisation’ of technology is a key driver of $339bn brand value growth, with Amazon still the world’s top retail brand, according to new research.

Top 75 retail brands: Amazon leads the way as technology gets ‘humanised’

15/05/2019  |  Full story...

Narvar works with ASICS to boost ‘post purchase experience’

Narvar works with ASICS to boost ‘post purchase experience’

Sportswear brand ASICS is working with customer engagement platform Narvar, using its post purchase technology to boost customer retention.

14/05/2019  |  Full story...

How much should SMEs spend on branding?

What should SMEs spend on building their brand? A new report gets insights from those that succeed to help assess how much time and money should go into standing out from the crowd.

How much should SMEs spend on branding?

08/05/2019  |  Full story...

Poor branding putting companies at risk of losing customers

51% of UK adults regularly see adverts without knowing what’s being sold, while 62% walk away from businesses with obscure branding, according to new research.

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10/04/2019  |  Full story...

Top 20 ‘Superbrands’: Amazon gaining most relevance

Amazon is the brand Brits consider to be gaining the most relevance compared to the past, beating 1,595 other brands in the Superbrands ‘Relevancy Index’. The online giant pipped German discount grocer Aldi to top spot while its peer Lidl placed sixth.

Top 20 ‘Superbrands’: Amazon gaining most relevance

10/04/2019  |  Full story...

Latin American content giant Globo gets worldwide revamp

Globo, the largest Latin American producer of exclusive, multigenre and multiplatform content has released it's brand book to the public, in an online interactive format, outlining their updated brand values in a bid to be at the forefront of transparency among media brands.

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09/04/2019  |  Full story...

Social media trends: Global brands ‘have too many channels to manage’

For global businesses working across multiple markets and languages, balancing the voices of individual brands and products, and covering cultural and language nuances, has always been a complicated process. Social media has taken this complexity to a whole new level.

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27/03/2019  |  Full story...

1 in 5 brands admit they’ll “never understand their customers”

20% of marketing and CX professionals feel they will “never truly understand” their customers’ buying decisions, according to a new report.

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26/03/2019  |  Full story...

CSR: Expectation higher for Tech, food and fashion sectors to show they care

People are more aware of how their buying decisions impact the world around them and want all industries to commit to corporate social responsibility, especially the technology, food, and fashion industries.

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11/02/2019  |  Full story...

Unilever buys healthy snack brand Graze

FMCG giant Unilever has bought UK healthy snacks firm Graze for a reported value of £150m.

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07/02/2019  |  Full story...

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

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04/02/2019  |  Full story...

Six Nations enjoys World Cup bump as sponsors set for ad scrum

2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship.

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01/02/2019  |  Full story...

Unilever develops cross media measurement model for brands

Unilever has launched an initiative to build a cross-media measurement model to help brands measure and understand campaign impact across the media landscape.

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31/01/2019  |  Full story...

Amazon ahead of Google and Apple as World’s most valuable brand

Amazon is still in the top position as the world’s most valuable brand following 25% growth to US$187.9 billion, with Apple and Google placed second and third, according to a new report.

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24/01/2019  |  Full story...

Viral of the year: Doritos and Mountain Dew team up for celebrity rap battle

Pepsico-owned brands Doritos and Mountain Dew combined forces to issue a creative ad that aired during the Super Bowl which combined a social media hashtag campaign with celebrity power as Morgan Freeman and Peter Dinklage faced off in a lip-sync rap battle.

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04/12/2018  |  Full story...

Custom KPIs ‘used by nearly 9 in 10 marketers’

An overwhelming majority (86%) of UK brand marketers now use custom KPIs to link marketing activity with business objectives, compared with only a quarter (24%) of marketers still relying on click-through rates as their primary metric, according to new research.

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13/11/2018  |  Full story...

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