Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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World’s biggest advertisers ‘taking back control of their media spend from agencies’

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

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18/08/2017  |  Full story...

How brands can win trust and loyalty [INFOGRAPHIC]

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.

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01/08/2017  |  Full story...

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.

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29/06/2017  |  Full story...

The World’s Most Influential CMOs: Unilever’s Keith Weed tops list

Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs.

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27/06/2017  |  Full story...

Path to purchase: New study shows how brands can “beat Amazon at its own game”

Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research.

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22/06/2017  |  Full story...

Trump’s “Covfefe” tweet: top 3 brand reactions

Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best.

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02/06/2017  |  Full story...

Top brands for CRM: PayPal, Yamaha and Amazon lead the way

Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.

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25/05/2017  |  Full story...

Top brands for CRM: PayPal, Yamaha and Amazon lead the way

Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.

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25/05/2017  |  Full story...

Do corporate values matter? 40% of consumers abandon brands due to poor behaviours

Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom.

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22/05/2017  |  Full story...

#IsItokforGuys: Lynx search ads tackle male stereotypes

Unilever's Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.

18/05/2017  |  Full story...

Snapchat "Sponsored World Lens" turns 3D augmented reality into ads

Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos.

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16/05/2017  |  Full story...

Measuring digital success: Agencies and brands clash over KPI standards

Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.

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09/05/2017  |  Full story...

Why VR is a game-changer for some, but still a bubble for most marketers

2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them.

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27/04/2017  |  Full story...

Free branded Wi-Fi goes live in Edinburgh

A tech firm promising to give business owners access to cost-effective ‘legal guest Wi-Fi’ has officially launched its ground breaking product in Edinburgh.

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27/04/2017  |  Full story...

Two thirds of UK consumers worry brands put their private data at risk

Brands face an uphill battle to offer personalised services online, as new research reveals two thirds (67%) of UK consumers are concerned about how brands use their personal information, such as their name, email, location, and marital status.

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26/04/2017  |  Full story...

Timberland drives store footfall with mobile location ads

Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.

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18/04/2017  |  Full story...

Timberland-owner revamps websites in online push

VF Corporation, the branded lifestyle apparel firm that owns Timberland, The North Face and Vans has appointed London-based experience design agency Biglight as part of a customer experience optimisation drive.

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07/04/2017  |  Full story...

Stella Artois predicts future customers with AI tool from Blis

Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called "Blis Futures".

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28/03/2017  |  Full story...

Unilever proves programmatic display ads “generate £1.47 for every pound spent”

Unilever plans to shift more of its marketing budget to digital display advertising, after a successful trial involving five of its brands delivered an average return on investment (ROI) of £1.47 for every £1 spent.

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28/03/2017  |  Full story...

Big brands pull Google ads over extremist content fears

M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government.

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20/03/2017  |  Full story...

Disney UK partners 7 big brands to promote Beauty and the Beast

Disney UK has joined forces with Sony Mobile, comparethemarket.com, Persil, HomeAway, Olay, Hamptons and Latest In Beauty on seven innovative and distinct collaborations ahead of thenew live-action version of Beauty and the Beast, due to hit UK cinemas on Friday March 17th.

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06/03/2017  |  Full story...

Which brand won the social media Oscars?

Several brands successfully took advantage of the politically charged atmosphere at this year’s Oscars with new ads, with Cadilac generating the most buzz, according to new research.

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28/02/2017  |  Full story...

Valentine's day: Top 10 brands on social media

Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine's Day, according to new data from Socialbakers.

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14/02/2017  |  Full story...

Top 10 brands in Latin America

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.

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14/02/2017  |  Full story...

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

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10/02/2017  |  Full story...

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