Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Valentine's Day: The most ‘loved’ brands on Facebook

It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.

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14/02/2018  |  Full story...

Winter Olympics: Which brands are getting the most social buzz?

As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.

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13/02/2018  |  Full story...

Unilever threatens to pull Facebook and Google ads over brand safety fears

Unilever has warned that it could pull its advertising from digital platforms that have become a "swamp" of fake news, racism, sexism and extremism.

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13/02/2018  |  Full story...

Amazon usurps Google and Apple as world’s most valuable brand

Amazon has overtaken Google and Apple to become the world’s most valuable brand after seeing its value increase by 42% last year.

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12/02/2018  |  Full story...

How Crock-Pot won the Super Bowl (without even having a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

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07/02/2018  |  Full story...

Top 50 global Chinese brands: Consumer electronics dominate rankings

The top 5 Chinese global brands in 2018 include Lenovo, Huawei, Alibaba, Xiaomi and Air China, as the government urges its companies to ‘go global’, according to new research.

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07/02/2018  |  Full story...

Most brands experienced trademark infringement in past year - report

74% of brands experienced trademark infringement in the past year, with four in 10 saying infringement had increased, according to new research.

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22/01/2018  |  Full story...

Facebook to overhaul news feed with less videos and brand messages

Facebook is planing to update its news feed to ensure that posts from friends are given higer priority than messages from brands or posts featuring third party videos.

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12/01/2018  |  Full story...

2018 trends: Consumers want improvement over digital innovation

Most consumers are actually looking for brands and businesses to improve their current digital products and services already in use before jumping on the bandwagon with trends that are generating most buzz in the industry, according to new research.

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09/01/2018  |  Full story...

The 12 worst marketing fails of 2017: Pepsi’s protest blunder and Facebook’s tasteless VR tour

As 2017 draws to a close, we look at some of the biggest marketing blunders of the year. From Kendall Jenner's derided Pepsi ad to London Dungeon's Twitter horror story, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2018…

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19/12/2017  |  Full story...

Unilever and Nestlé prove display ads work: £1 spent gets £1.94 return

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

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13/12/2017  |  Full story...

Sprinklr debuts new Reddit listening tool for brands

Social media management platform Sprinklr has expanded its partnership with Reddit, allowing brands to access historical and real-time Reddit data.

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08/12/2017  |  Full story...

Big brands pull out of YouTube after appearing next to ‘predatory’ videos

YouTube has attracted more controversy over brand safety, after a new report revealed that top brands were unknowingly running ads on videos containing content that was inadvertently appealing to paedophiles.

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28/11/2017  |  Full story...

Top UK brands on Instagram: Burberry leads the way

Burberry retains it's position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.

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27/11/2017  |  Full story...

Big brands overhauling digital strategy amid brand safety fears

Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.

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20/11/2017  |  Full story...

Brands spending £6bn on Christmas ads

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.

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14/11/2017  |  Full story...

Experience Gap: Only 17% of consumers feel valued by brands

Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.

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06/11/2017  |  Full story...

Top 50 most valuable UK brands: Vodafone and HSBC lead way

Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.

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03/11/2017  |  Full story...

Bake Off finale: Which sponsors fared best?

With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.

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01/11/2017  |  Full story...

Halloween shopper visits expected to increase 7%

UK shopper traffic on Halloween is expected to rise by 7% when compared to the daily average, according to global retail intelligence specialist, ShopperTrak, as UK consumers embrace the festival and it becomes an established retail event.

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27/10/2017  |  Full story...

Brands ‘failing to use customer data for personalised experiences’

The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.

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18/10/2017  |  Full story...

TV giant FremantleMedia begins video ad push with Spot X

Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy.

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03/10/2017  |  Full story...

Shutterstock Custom helps brands with content creation

Shutterstock has announced that its Flashstock business has been launched as Shutterstock Custom as a platform to create branded content on demand.

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22/09/2017  |  Full story...

Consumers share favourite travel brands, but worry about trusting them

Consumers favour established brands and online travel booking sites, and favour value for money, convenience and good customer service (58%) according to new research.

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07/09/2017  |  Full story...

65% of consumers fed up with irrelevant brand communications

Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.

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30/08/2017  |  Full story...

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