Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Big brands overhauling digital strategy amid brand safety fears

Chief Marketing Officers (CMOs) at large brands in the UK have made drastic changes to their digital marketing in the last 12 months in response to growing concerns around brand safety, transparency and fraud, according to new research.

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20/11/2017  |  Full story...

Brands spending £6bn on Christmas ads

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.

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14/11/2017  |  Full story...

Experience Gap: Only 17% of consumers feel valued by brands

Despite 90% of marketers claiming that they are “customer centric” in their approach, only 17% feel valued by brands.

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06/11/2017  |  Full story...

Top 50 most valuable UK brands: Vodafone and HSBC lead way

Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.

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03/11/2017  |  Full story...

Bake Off finale: Which sponsors fared best?

With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.

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01/11/2017  |  Full story...

Halloween shopper visits expected to increase 7%

UK shopper traffic on Halloween is expected to rise by 7% when compared to the daily average, according to global retail intelligence specialist, ShopperTrak, as UK consumers embrace the festival and it becomes an established retail event.

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27/10/2017  |  Full story...

Brands ‘failing to use customer data for personalised experiences’

The majority of Brits think brands are using out-of-date information about them and are make assumptions about them based on single interactions, according to new research.

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18/10/2017  |  Full story...

TV giant FremantleMedia begins video ad push with Spot X

Video ad serving platform SpotX has struck a partnership with TV brand FremantleMedia to help power the monetisation of the global media giant’s holistic distribution strategy.

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03/10/2017  |  Full story...

Shutterstock Custom helps brands with content creation

Shutterstock has announced that its Flashstock business has been launched as Shutterstock Custom as a platform to create branded content on demand.

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22/09/2017  |  Full story...

Consumers share favourite travel brands, but worry about trusting them

Consumers favour established brands and online travel booking sites, and favour value for money, convenience and good customer service (58%) according to new research.

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07/09/2017  |  Full story...

65% of consumers fed up with irrelevant brand communications

Almost two-thirds (65%) of consumers say companies, retailers or brands send them too many irrelevant communications, according to new research.

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30/08/2017  |  Full story...

Rise in global demand for location data

Global location tech company GroundTruth (formerly xAd has seen a 35% QoQ revenue growth as major brands like L’Occitane and Timberland put more budget towards location-based marketing.

21/08/2017  |  Full story...

World’s biggest advertisers ‘taking back control of their media spend from agencies’

A large majority (70%) of the world’s biggest brands have changed media agency contracts this year to regain control of their spend, according to new research.

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18/08/2017  |  Full story...

How brands can win trust and loyalty [INFOGRAPHIC]

Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.

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01/08/2017  |  Full story...

Tommy Hilfiger debuts world’s first video ad chatbot

Ad tech firm Teads has launched the world’s first chatbot to operate within an outstream video ad, with Tommy Hilfiger the first brand to run its TMY.GRL chatbot using the technology.

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29/06/2017  |  Full story...

The World’s Most Influential CMOs: Unilever’s Keith Weed tops list

Keith Weed, chief marketing and communications officer at Unilever has come out top of Forbes 2017 list of the world’s most influential CMOs.

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27/06/2017  |  Full story...

Path to purchase: New study shows how brands can “beat Amazon at its own game”

Ecommerce businesses could add as much as 6% to their revenues, representing tens of billions of dollars globally, by focusing on the most effective optimization and personalization techniques, according to new research.

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22/06/2017  |  Full story...

Trump’s “Covfefe” tweet: top 3 brand reactions

Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best.

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02/06/2017  |  Full story...

Top brands for CRM: PayPal, Yamaha and Amazon lead the way

Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.

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25/05/2017  |  Full story...

Top brands for CRM: PayPal, Yamaha and Amazon lead the way

Consumers are challenging brands to be more personal, efficient and responsive in their communications, with PayPal, Yamaha and Amazon leading by example, according to new benchmark research.

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25/05/2017  |  Full story...

Do corporate values matter? 40% of consumers abandon brands due to poor behaviours

Nearly half of all consumers (40%) are completely abandoning brands that don’t make a positive impact on society, according to new research from Mediacom.

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22/05/2017  |  Full story...

#IsItokforGuys: Lynx search ads tackle male stereotypes

Unilever's Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.

18/05/2017  |  Full story...

Snapchat "Sponsored World Lens" turns 3D augmented reality into ads

Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos.

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16/05/2017  |  Full story...

Measuring digital success: Agencies and brands clash over KPI standards

Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.

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09/05/2017  |  Full story...

Why VR is a game-changer for some, but still a bubble for most marketers

2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them.

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27/04/2017  |  Full story...

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