Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

25 result(s) displayed (101 - 125 of 671)

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Who won the social Super Bowl? Top 10 brands on Twitter

Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.


08/02/2017  |  Full story...

GlobalWebIndex debuts new data set to help brands boost audience profiling

GlobalWebIndex has launched a new “Brand data set” tool, offering audience-centric marketing that is set to transform the way advertisers understand their consumers.


08/02/2017  |  Full story...

Brands “need to be more authentic in customer engagement”- DMA

Trade body the Direct Marketing Association is calling for brands to be more authentic in their relationships with consumers, following the appointment of new senior members on its board.


07/02/2017  |  Full story...

Lego overtakes Ferrari as the world’s most powerful brand

Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful, according to new research.


06/02/2017  |  Full story...

Top 50 most purchased brands in the world

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.


04/01/2017  |  Full story...

People trust social media photos 7 times more than traditional ads- report

Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research.


30/11/2016  |  Full story...

Unilever uses Facebook chatbots to teach kids to brush their teeth

Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.


24/10/2016  |  Full story...

Unilever plans in-house branded content division

Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation.


03/10/2016  |  Full story...

Brands “leaving consumer's in the dark” over data

Nine in ten consumers have a severe lack of understanding as to how organisations are using their personal data, according to a new study.


28/09/2016  |  Full story...

Branded content “twice as memorable as display ads” [INFOGRAPHIC]

Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.


28/09/2016  |  Full story...

Euros 2016 v Rio Olympics: Which brands won the summer of moment marketing?

Which brands conducted the best moment marketing strategies at the Euros and Olympics? This new report from looks at which event and sectors saw the biggest involvement of moment marketing.

08/09/2016  |  Full story...

Periscope lets brands sponsor live streams

Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content.

07/09/2016  |  Full story...

Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad

Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.

24/08/2016  |  Full story...

Who is playing Pokémon Go? New research shows its not just millienials

Pokémon Go! is big business, with 13% of the adult UK population having downloaded the game, and more than 5 million playing it regularly, according to new research.


17/08/2016  |  Full story...

Persil partners 'Uber for laundry' service ZipJet

Persil has teamed up with mobile dry cleaning service ZipJet, as its owner Unilever continues to expand into mobile commerce.

12/08/2016  |  Full story...

1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls)

The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research.

03/08/2016  |  Full story...

Who were the true winners and losers of Euro 2016? [INFOGRAPHIC]

Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament.

18/07/2016  |  Full story...

From Star Wars to mangoes: The biggest domain disputes of the year

Domain registry Nominet has released its annual domain disputes report, looking at ways that big brands have worked to protect their reputation online through challenging domain squatters over the past year.

06/07/2016  |  Full story...

Desperados runs vertical beer ad for mobile generation

Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles.

05/07/2016  |  Full story...

Nescafe's Tumblr switch: Six months on

At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months.

05/07/2016  |  Full story...

Cannes Lions 2016: Unilever's CMO pledges to end sexist stereotypes in ads

Unilever's Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues.

27/06/2016  |  Full story...

Top global brands: Google regains top slot from Apple

Google has regained the crown as most valuable global brand ahead of Apple, while Vodafone retains UK top spot, according to a new report.


08/06/2016  |  Full story...

Chewbacca Mum: Kohl's capitalises on Facebook viral that got 135m views

Last week, a mother's video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl's, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react fast in a social world.

23/05/2016  |  Full story...

Winning “Hearts and Minds” of customers: Brands now embracing customer journey

Brands are increasingly adopting and investing in a diverse set of customer journeys across a broader range of touch points than ever before, according to new research.

11/05/2016  |  Full story...

Paco Rabanne sponsors AOL Makers launch in UK

AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor.

26/04/2016  |  Full story...

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