Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Unilever now spends quarter of ad budget on digital

Nearly a quarter (24%) of Unilever's global ad budget goes towards digital media, up from 20% in the same period last year.

20/04/2016  |  Full story...

Facebook lets brands create AI chat bots

Facebook has launched a 'bots store', letting brands create their own robotic customer service reps that can interact with WhatsApp and Messenger users.

13/04/2016  |  Full story...

Fireman Sam gets social media revamp

Global children's brand Fireman Sam is being given a reinvigorated social identity to create a new look and feel on Facebook across nine different territories, and has since doubled engagement with fans.

07/04/2016  |  Full story...

April Fools’ round-up: Gmail prank backfires as Sony busts ghosts

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…

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01/04/2016  |  Full story...

Red Bull strikes content deal with Reuters

Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content.

01/04/2016  |  Full story...

White paper: 6 steps to unlock the true value of the Internet of Things

Yet the majority of organisations are treating it with a short term or 'gimmick' led approach. Businesses are at a clear junction, they can either make changes to increase their market share going forward or stick to existing models and risk failure.

01/04/2016  |  Full story...

New China web rules 'could block all domains outside country'

China is planning new rules which would require firms that serve domestic internet users to register their web addresses inside the country - a move which has raised concerns among foreign businesses.

31/03/2016  |  Full story...

Luxury brands failing to sync online and offline experience

Luxury brands need to keep up with the trend of connecting online and offline environments to increase web and in-store traffic and promote sales, according to new research.

22/03/2016  |  Full story...

CRM trends: Social media beats email for customer service

UK brands are increasingly using social media to respond to customer complaints, but half of all queries through digital channels are still going unanswered, according to new research.

07/03/2016  |  Full story...

Adobe debuts app creation tool for brands

Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge.

23/02/2016  |  Full story...

Twitter debuts built in GIF buttons

Twitter has released a built-in GIF button for all users, letting users search for animations to accompany their tweets.

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22/02/2016  |  Full story...

Unilever searches for top 50 digital start-ups

Unilever Foundry has announced its search for the world’s top 50 marketing technology startups, who will be taken to Lions Innovation in Cannes in June to pitch to industry leaders.

08/02/2016  |  Full story...

Top 10 branded Vines of last year

Twitter's short form video sharing platform Vine celebrated its third birthday this week.


27/01/2016  |  Full story...

Periscope puddle: How brands waded in to a social media spectacle

On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.

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07/01/2016  |  Full story...

Red Bull promotes new album with 'social ballon' in LA

Red Bull has teamed up with Social Life to launch Swedish pop star Elliphant’s new album.

30/12/2015  |  Full story...

.sucks domain: 80% of top UK brands at risk from online trolls

Dove, Cadbury, Kitkat, and BBC are just some of the big businesses yet to register the controversial .sucks domains that emerged from their sunrise period at the weekend, according to new research.

29/06/2015  |  Full story...

Vlogger Vs Lush: Cosmetics giant in YouTube domain clash

A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer.

View his protest video posted on a new YouTube domain here:

23/06/2015  |  Full story...

Promotions without discounts: Luxury beauty site boosts sales by third

Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting.

18/06/2015  |  Full story...

Toyota rolls out pan-European website with local focus

Toyota Europe has completed the roll-out of a new pan-European, customer-centric website, developed, by Amaze.

26/05/2015  |  Full story...

CEOs prefer Twitter and LinkedIn to Facebook

Facebook may be the most popular social network in the world, but CEOs of big companies are taking to Twitter to write their views, according to a new report.

19/05/2015  |  Full story...

CRM trends: Most consumers feel brands misunderstand them online

Consumers in the UK and France are growing increasingly frustrated by brands that fail to understand them on digital channels. with four fifths switching suppliers if brands do not correct their mistakes, according to new research.

14/05/2015  |  Full story...

Pinterest makes it easier for brands to post pins and buy ads

Pinterest is boosting its marketing offers with a new tool that lets brands publish content and ads to the social scrapbooking site more easily.

28/04/2015  |  Full story...

Unilever aims for 40% ecommerce sales growth in 2015

Unilever is targeting a 40% boost in online sales during 2015 as it hastens efforts to encourage shoppers to buy online

27/04/2015  |  Full story...

The five best Instagram Carousel ads (so far)

Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic and Samsung.

17/04/2015  |  Full story...

Top April fools pranks: Google goes backwards, Hailo piggybacks and driverless driving tests

April Fools Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We've rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.

april%20fools%202015.jpg

01/04/2015  |  Full story...

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