Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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P&G to sell 100 brands in cost-cutting drive

P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”.

05/08/2014  |  Full story...

Most popular affiliate marketing ads: Discounts most popular for customer engagement

Adverts offering ‘percentage off’ are the most popular with customers in terms of affiliate engagement, according to new research.

04/08/2014  |  Full story...

68% of 18-24 year olds unconcerned about sharing data with brands

New research from Webtrends has revealed that 68% of British 18-24 year olds are not worried about the amount of data they are sharing online with brands. Furthermore, only 23% think that data sharing will be viewed negatively in the future.

25/07/2014  |  Full story...

One third of consumers still believe Nike was an official World Cup sponsor

New research from GlobalWebIndex has found that Coca-Cola, McDonald's, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers).

recognition-levels-for-world-cup-sponsors.jpg

24/07/2014  |  Full story...

Snapchat to offer ‘buy’ features for advertisers?

Snapchat could soon let advertisers offer a ‘buy’ option to users directly from the chat app, rivaling the likes of Facebook and Twitter, following two trademarks being filed earlier this month.

22/07/2014  |  Full story...

Snapchat to offer ‘buy’ features for advertisers?

Snapchat could soon let advertisers offer a ‘buy’ option to users directly from the chat app, rivaling the likes of Facebook and Twitter, following two trademarks being filed earlier this month.

22/07/2014  |  Full story...

Genius or balls? Airbnb rebrand sparks web ridicule

Airbnb has undergone a rebrand as the accommodation sharing website looks to target more markets, but the new logo has attracted widespread mockery on the web for its similarities to certain parts of the human anatomy.

The company released a video about the meaning of the Bélo symbol (which appears to the left of "airbnb" in the logo):

22/07/2014  |  Full story...

Firms ‘still failing at content marketing’- Forrester

Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey.

22/07/2014  |  Full story...

The rise of programmatic ads: Forget Mad Men- we now need ‘math men’

With a staggering 90% of the world's data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry growth. As one of the biggest players in the ‘big data’ revolution, Google held its first UK conference on programmatic ads last week to shed more light on the fast-growing industry. Robin Langford, Editor at Digital Intelligence, was there to report on their take on the future of ad trading.

17/07/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

17/07/2014  |  Full story...

Consumers only have 5 ‘best friend brands’

Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from.

17/07/2014  |  Full story...

Nestle offers rewards to social fans with new coffee hub

Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards.

15/07/2014  |  Full story...

Heineken ditches branding for ‘credible’ social media campaign

Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.

Watch this recent promo video for Heineken's cites camapign here:


14/07/2014  |  Full story...

Marketers expect digital to make up ‘75% of budgets in next five years’

Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.

09/07/2014  |  Full story...

World Cup marketing trends: Brands react to Germany thrashing Brazil

Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.

This YouTube ad for a German Radio station summed up the night:


09/07/2014  |  Full story...

Prisoner or astronaut? Comfort supports mums in gritty film

Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below…

09/07/2014  |  Full story...

Instagram case study: Levi’s gets 24% brand recall with frequency capping

Due to its popularity with the younger generation, Levi's turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34.

08/07/2014  |  Full story...

Facebook brand posts by time of day-interactions

This chart shows the average number of interactions brands can expect when they post at different times of the day. As to be expected, posts that are made after work hours achieve the highest number of interactions with 2.49 per hour. Posts made earlier In the day (1am-8am) see the lowest amount of interactions with 1.93 per hour.

Facebook brand posts by time of day-interactions. This chart shows the average number of interactions brands can expect when they post at different times of the day. As to be expected, posts that are made after work hours achieve the highest number of Interactions with 2.49 per hour. Posts made earlier In the day (1am-8am) see the lowest amount of Interactions with 1.93 per hour.

01/07/2014  |  Full story...

Facebook brand posts by time of day

This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, this is arguably a time when the a brand's fan base will be most engaged with a post.

Facebook brand posts by time of day. This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, this is arguably a time when the a brand's fan base will be most engaged with a post.

01/07/2014  |  Full story...

Twitter fail: KLM apologises for offensive Mexico World Cup tweet

Dutch airline KLM has been forced to apologise for joke tweet following Netherland’s victory over Mexico at the World Cup.

01/07/2014  |  Full story...

Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours

Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.

01/07/2014  |  Full story...

Google tests domain name service

Google plans to launch its own domain name registration service, consumers "to search, find, purchase and transfer" domain names for their business.

25/06/2014  |  Full story...

Search ads 'lift brand awareness'

Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant.

24/06/2014  |  Full story...

Cannes Mobile winner case study: Grand Prix: Nivea bracelet helps parents track kids

Nivea’s Sun Block ad won the Mobile category at the Cannes Lions International Festival of Creativity. This case study looks at how the brand embraced the growing trend for an ‘Internet of Things’.

23/06/2014  |  Full story...

Cannes Lions Day Six: P&G and Martin Sorrell talk ad creativity

Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble's global brand building officer Marc Pritchard; WPP's Sir Martin Sorrell, Twitter's Dick Costolo and Viacom's Philippe Dauman. Also, a special look at McDonald's advertising with speaker's including McDonald's Matt Biespiel, TBWA's Rob Schwartz and Leo Burnett's Mark Tutssel. Watch the video highlights below.

23/06/2014

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