Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

25 result(s) displayed (126 - 150 of 633)

<< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >>


Top UK firms pick 9 startups for ‘Collider’ coaching initiative

Collider, the initiative to help startups boost their businesses via access to top UK firms, has selected the nine 'Madtech' startups to participate in the Class of 2015.

20/01/2015  |  Full story...

12 major brands unite for start-up accelerator

Twelve of the UK's largest brands and agencies in the marketing industry have signed on as partners to an ad tech accelerator initiative called Collider.

22/12/2014  |  Full story...

CMOs turn to technology, not media agencies, to ensure digital advertising success- report

More and more advertisers believe that taking ownership of their digital advertising is the way forward, according to new research.

19/12/2014  |  Full story...

Mobile now top device for product info amongst 16-34 year olds

Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand's digital strategy, according to new research.

06/11/2014  |  Full story...

Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience

Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research.

29/10/2014  |  Full story...

Microsoft ditches Nokia brand in mobile shake up

Microsoft is phasing out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.

23/10/2014  |  Full story...

Dove uses SnapChat in ‘self esteem’ campaign

To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms.

21/10/2014  |  Full story...

Global Facebook ad budgets up 81% (as revenue rises 162%)

Global Facebook ad budgets have increased 81% (year on year) while revenue from Facebook ads is up 162% according to new quarterly data.

20/10/2014  |  Full story...

Delays to digital transformation projects worry CIOs and CFOs

Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise to and engage their customers. But many firms are struggling to keep up with the pace of change, according to a new survey.

20/10/2014  |  Full story...

Google sells best YouTube channels to UK advertisers with 'Preferred' format

Google has launched its 'Preferred' platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers.

Watch this video from Bloomberg analysing the new platform here:

16/10/2014  |  Full story...

Apple and Google top global brands as tech firms dominate

Apple increased the value of its brand by 21 percent to $118.9 billion, while Google raised its brand value by 15 percent to $107.43 billion. Coca-Cola, IBM and Microsoft round out the top five.

13/10/2014  |  Full story...

Mondelez invests 20% of ad budget into digital video and mobile with Google tie up

Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.

08/10/2014  |  Full story...

Mobile demographics: Brands should think multicultural

Brands should consider the diversity of U.S. mobile users in digital campaigns, as 58% of Hispanics and African Americans owning smartphones versus 52% of Caucasians and Asians, according to new research.

08/10/2014  |  Full story...

Biggest spenders on Google AdWords: Amazon tops the list in US

With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research.

07/10/2014  |  Full story...

BuzzFeed adds first ‘Buy It!’ button for L'Oreal native ad

BuzzFeed has added a "Love it? Buy it!" button next to a vintage hairstyle post from L'Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity.

07/10/2014  |  Full story...

Twitter gets official TV ratings: Brands link social and TV success

Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement, capable of telling brands the unique Twitter-based audience for shows.

02/10/2014  |  Full story...

Flora embarks on £10m marketing drive with interactive mobile campaign

Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign.

01/10/2014  |  Full story...

Asda’s YouTube shopping channel gets 2m views

Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.

Watch a sample of the show below:


30/09/2014  |  Full story...

Yves Saint Laurent ‘big’ digital branding pays off

YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.

29/09/2014  |  Full story...

Branded content: What gets consumers clicking?

This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive consumers with 31% of those surveyed not responsive to social posts, while audio clips are the least popular format.

Branded content: What gets consumers clicking? This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive consumers with 31% of those surveyed not responsive to social posts, while audio clips are the least popular format.

23/09/2014  |  Full story...

Do brands need to sell direct to consumers? 89% of shoppers visit brand websites

Nearly 9 in 10 online shoppers (89%) visit brands’ websites during the purchase journey, with brands potentially missing out by not providing a direct purchase option, according to new research.

23/09/2014  |  Full story...

Capturing the social TV audience: Tips for brands (infographic)

A massive 84% of U.S. smartphone and tablet owners today watch television with a second screen in hand, fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold- but how can brands tap into this huge lucrative audience? New research from Nielsen looks at some key trends.

22/09/2014  |  Full story...

The six types of social media user: Most Brits ignore brands (infographic)

More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user.

10/09/2014  |  Full story...

Twitter becomes online shop with ‘buy it now’ button

Twitter has expanded into ecommerce a new 'buy' option that will appear alongside a brand's tweet.

Watch this video from Twitter explaining how the service works below:

09/09/2014  |  Full story...

New domain .London opens amid cybersquatting fears

From 9th September 2014, Dot London domain names will again be available for registration, available on a first come, first served basis.

Watch the promo video for .London here:

09/09/2014  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy