Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

25 result(s) displayed (126 - 150 of 639)

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Lego overtakes Ferrari as ‘most powerful brand’

The success of The Lego Movie has propelled the Lego brand to the number one top spot, overtaking Ferrari.

18/02/2015  |  Full story...

Mondelez axes poorly performing media in digital drive

Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.

16/02/2015  |  Full story...

More than cars and cleavage? How the LADBible got more Facebook fans than BuzzFeed

The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’.

View this video from the Financial Times looking into the Lad Bible's success.

10/02/2015  |  Full story...

Top 8 Super Bowl ads: Budweiser wins, McDonald’s loves and Loctite charms

At last Sunday's Super Bowl, NBC charged an eye-watering $4.5m for a 30-second TV spot- so brands have to use their time very wisely and adopt digital channels to amplify their message. We look back at the eight best (and one of the worst) Super Bowl ads of 2015.

03/02/2015  |  Full story...

Snapchat to launch ‘Discover’ feature with brand sponsors- report

Snapchat is reportedly planning a ‘Discover’ feature for music and videos, with a number of big brands lined up to sponsor channels, according to a news reports.

27/01/2015  |  Full story...

Tumblr matches brands to artists with 'Creatrs' scheme

Tumblr has launched a new initiative that pairs artists with brands, as the Yahoo-owned blogging platform looks to further monetise its 420 million monthly unique visitors.

26/01/2015  |  Full story...

Top UK firms pick 9 startups for ‘Collider’ coaching initiative

Collider, the initiative to help startups boost their businesses via access to top UK firms, has selected the nine 'Madtech' startups to participate in the Class of 2015.

20/01/2015  |  Full story...

12 major brands unite for start-up accelerator

Twelve of the UK's largest brands and agencies in the marketing industry have signed on as partners to an ad tech accelerator initiative called Collider.

22/12/2014  |  Full story...

CMOs turn to technology, not media agencies, to ensure digital advertising success- report

More and more advertisers believe that taking ownership of their digital advertising is the way forward, according to new research.

19/12/2014  |  Full story...

Mobile now top device for product info amongst 16-34 year olds

Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand's digital strategy, according to new research.

06/11/2014  |  Full story...

Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience

Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research.

29/10/2014  |  Full story...

Microsoft ditches Nokia brand in mobile shake up

Microsoft is phasing out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.

23/10/2014  |  Full story...

Dove uses SnapChat in ‘self esteem’ campaign

To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms.

21/10/2014  |  Full story...

Global Facebook ad budgets up 81% (as revenue rises 162%)

Global Facebook ad budgets have increased 81% (year on year) while revenue from Facebook ads is up 162% according to new quarterly data.

20/10/2014  |  Full story...

Delays to digital transformation projects worry CIOs and CFOs

Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise to and engage their customers. But many firms are struggling to keep up with the pace of change, according to a new survey.

20/10/2014  |  Full story...

Google sells best YouTube channels to UK advertisers with 'Preferred' format

Google has launched its 'Preferred' platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers.

Watch this video from Bloomberg analysing the new platform here:

16/10/2014  |  Full story...

Apple and Google top global brands as tech firms dominate

Apple increased the value of its brand by 21 percent to $118.9 billion, while Google raised its brand value by 15 percent to $107.43 billion. Coca-Cola, IBM and Microsoft round out the top five.

13/10/2014  |  Full story...

Mondelez invests 20% of ad budget into digital video and mobile with Google tie up

Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.

08/10/2014  |  Full story...

Mobile demographics: Brands should think multicultural

Brands should consider the diversity of U.S. mobile users in digital campaigns, as 58% of Hispanics and African Americans owning smartphones versus 52% of Caucasians and Asians, according to new research.

08/10/2014  |  Full story...

Biggest spenders on Google AdWords: Amazon tops the list in US

With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research.

07/10/2014  |  Full story...

BuzzFeed adds first ‘Buy It!’ button for L'Oreal native ad

BuzzFeed has added a "Love it? Buy it!" button next to a vintage hairstyle post from L'Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity.

07/10/2014  |  Full story...

Twitter gets official TV ratings: Brands link social and TV success

Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement, capable of telling brands the unique Twitter-based audience for shows.

02/10/2014  |  Full story...

Flora embarks on £10m marketing drive with interactive mobile campaign

Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign.

01/10/2014  |  Full story...

Asda’s YouTube shopping channel gets 2m views

Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.

Watch a sample of the show below:

30/09/2014  |  Full story...

Yves Saint Laurent ‘big’ digital branding pays off

YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.

29/09/2014  |  Full story...

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