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Entries from Digital Intelligence tagged with "brands"

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Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

17/07/2014  |  Full story...

Consumers only have 5 ‘best friend brands’

Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from.

17/07/2014  |  Full story...

Nestle offers rewards to social fans with new coffee hub

Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards.

15/07/2014  |  Full story...

Heineken ditches branding for ‘credible’ social media campaign

Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.

Watch this recent promo video for Heineken's cites camapign here:


14/07/2014  |  Full story...

Marketers expect digital to make up ‘75% of budgets in next five years’

Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.

09/07/2014  |  Full story...

World Cup marketing trends: Brands react to Germany thrashing Brazil

Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.

This YouTube ad for a German Radio station summed up the night:


09/07/2014  |  Full story...

Prisoner or astronaut? Comfort supports mums in gritty film

Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below…

09/07/2014  |  Full story...

Instagram case study: Levi’s gets 24% brand recall with frequency capping

Due to its popularity with the younger generation, Levi's turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34.

08/07/2014  |  Full story...

Facebook brand posts by time of day-interactions

This chart shows the average number of interactions brands can expect when they post at different times of the day. As to be expected, posts that are made after work hours achieve the highest number of interactions with 2.49 per hour. Posts made earlier In the day (1am-8am) see the lowest amount of interactions with 1.93 per hour.

Facebook brand posts by time of day-interactions. This chart shows the average number of interactions brands can expect when they post at different times of the day. As to be expected, posts that are made after work hours achieve the highest number of Interactions with 2.49 per hour. Posts made earlier In the day (1am-8am) see the lowest amount of Interactions with 1.93 per hour.

01/07/2014  |  Full story...

Facebook brand posts by time of day

This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, this is arguably a time when the a brand's fan base will be most engaged with a post.

Facebook brand posts by time of day. This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, this is arguably a time when the a brand's fan base will be most engaged with a post.

01/07/2014  |  Full story...

Twitter fail: KLM apologises for offensive Mexico World Cup tweet

Dutch airline KLM has been forced to apologise for joke tweet following Netherland’s victory over Mexico at the World Cup.

01/07/2014  |  Full story...

Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours

Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.

01/07/2014  |  Full story...

Google tests domain name service

Google plans to launch its own domain name registration service, consumers "to search, find, purchase and transfer" domain names for their business.

25/06/2014  |  Full story...

Search ads 'lift brand awareness'

Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant.

24/06/2014  |  Full story...

Cannes Mobile winner case study: Grand Prix: Nivea bracelet helps parents track kids

Nivea’s Sun Block ad won the Mobile category at the Cannes Lions International Festival of Creativity. This case study looks at how the brand embraced the growing trend for an ‘Internet of Things’.

23/06/2014  |  Full story...

Cannes Lions Day Six: P&G and Martin Sorrell talk ad creativity

Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble's global brand building officer Marc Pritchard; WPP's Sir Martin Sorrell, Twitter's Dick Costolo and Viacom's Philippe Dauman. Also, a special look at McDonald's advertising with speaker's including McDonald's Matt Biespiel, TBWA's Rob Schwartz and Leo Burnett's Mark Tutssel. Watch the video highlights below.

23/06/2014

Cannes Lions Day Five: Unilever marketing boss warns industry's 'out of touch’ brand managers

Unilever’s chief marketing and communications officer Keith Weed spoke on day five of the Cannes Lions festival discussing the new digital challenges facing traditional brands. Watch highlights from the event here, also featuring Astrophysicist Neil Degrasse Tyson, this year's Lion of St Mark Joe Pytka, and Dentsu with Andy Lippman.

20/06/2014  |  Full story...

Coca-Cola discusses real-time challenge for brands

Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about the challenges facing brands in real-time marketing.

Watch the interview here:


18/06/2014

Best times to post on Facebook: ‘After hours’ gets most clicks

There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But when are the best times for a brand to post on Facebook- and what should that post contain? This study from TrackMaven looks into how to get the most visibility from status updates. In many instances, pages saw more engagement during the hours and days you may least expect it.

17/06/2014  |  Full story...

What is the world’s most valuable brand? (infographic)

What is the world’s most valuable brand? According to the latest Millward Brown data, the first place in no longer occupied by Apple, which has been overtaken by a more aggressive Google, currently valued at $159B. This infographic from FinancesOnline presents the top 10 most valuable brands of 2014 that also tries to explain the reasons behind Google’s sudden rise to power.

30/05/2014  |  Full story...

Unilever supports start-ups with global digital platform

Unilever has launched The Unilever Foundry, a platform that will provide a single entry-point for start-ups seeking to partner with the global FMCG giant.

23/05/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

22/05/2014  |  Full story...

Unilever makes peace with CND over logo

Unilever is donating to the Campaign for Nuclear Disarmament (CND) for use of its iconic symbol, after pressure from peace campaigners over its latest Axe and Lynx ‘Peace’ adverts.

22/05/2014  |  Full story...

Top 16 brands with over 1bn customers a year

This chart shows the top 16 brands to reach 1 billion consumers last year. The chart includes the count of consumers each brand reached as well as penetration. Coca Cola attracted the most consumers last year, with 6.8 billion people picking the brand. Colgate showed the highest level of market penetration with 63.4%. Adversely, Nescafe reached a total of 2.2 billion consumers last year but saw low levels of market penetration with only 2.8%.

Top 16 brands with over 1bn customers a year. This chart shows the top 16 brands to reach 1 billion consumers last year. The chart includes the count of consumers each brand reached as well as penetration. Coca Cola attracted the most consumers last year, with 6.8 billion people picking the brand. Colgate showed the highest level of market penetration with 63.4%. Adversely, Nescafe reached a total of 2.2 billion consumers last year but saw low levels of market penetration with only 2.8%.

21/05/2014  |  Full story...

Top 100 global retailers failing to convert social marketing into sales

A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel.

19/05/2014  |  Full story...

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