Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Pot Noodle to pay for student’s tuition fees in Facebook search for ‘Scholar’

Unilever's Pot Noodle is offering one student the chance to have their tuition fees for the next year paid for them, as part of a new Facebook ‘Scholar’ campaign.

11/10/2013  |  Full story...

Heinz and Reckitt Benckiser ditch Captcha for branded games

Heinz and Reckitt Benckiser are among the first brands to sign up for Future Ad Labs’ new advertising format, PlayCaptcha.

Watch this video presentation explaining how the tool works below;

10/10/2013  |  Full story...

11% of UKs biggest advertisers now using ‘responsive design’ for tablets and mobiles

One in 9 (11%) of the UK’s 100 highest spending advertisers now have websites designed to automatically display content in the most appropriate way for whichever device a consumer is using, with the automotive and technology sectors leading the way, according to new research.

30/09/2013  |  Full story...

P&G marketing chief proclaims ‘digital marketing’ term is dead (video)

Procter & Gamble's global brand building officer Marc Pritchard caused a buzz at a recent conference, claiming that the term ‘digital marketing’ is dead, asserting that companies should forget about which medium is being used and focus on brand building instead.

Watch the video of Pritchard’s closing keynote speech below:

27/09/2013  |  Full story...

Unilever targets 'low-end' mobile users in emerging markets

Unilever has partnered with mobile marketing firm Brandtone, as the FMCG giant looks to target low-end mobile users in emerging markets including China, India and Indonesia.

Watch this video from Brandtone, featuring Keith Weed, Unilever CMO, explaining the initiative below:

26/09/2013  |  Full story...

New tool lets ad planners target ‘complex consumer groups’ online

Kantar Media has teamed up with I-Behavior to create Ad-Vantage, a new service that enables advertisers to reach complex consumer groups online.

19/09/2013  |  Full story...

Knorr ramps up ‘Kitchen Academy’ as part of £12m marketing push

Unilever’s Knorr has launched ‘Kitchen Academy', an online portal championing its team of chefs while inviting members of the public to share their own culinary tips.

17/09/2013  |  Full story...

Yahoo! saves exclamation mark in new slimmed down logo

Yahoo! has revamped its logo with slimmer letters but kept the trademark purple color and exclamation point, the the web giant continues its resurgence under the leadership of CEO Marissa Meyer.

06/09/2013  |  Full story...

Right to Reply: Android Kit Kat- an epic branding fail?

The bizarre Android Kit Kat tie-up this week has sparked controversy, with many calling for a boycott of the new operating system. Viv Cole, head of E-learning at Digital Strategy Consulting, looks at why Google’s latest confectionery theme could leave a bad taste in the mouths of consumers…

06/09/2013  |  Full story...

Google ties with Nestle to launch ‘Android Kit Kat’

In one of the stranger marketing tie-ups this year, Google has partnered with Nestle to name the latest version of its Android mobile operating software after it’s Kit Kat chocolate bar.

05/09/2013  |  Full story...

Global consumer relationship trends: How to engage with socially conscious consumers

Consumers are increasingly conscious of buying ethical brands, with social media fast spreading negative publicity that can dent sales. This report and infographic from Nielsen looks how socially conscious consumers have become across 58 countries, and how to engage with them.

04/09/2013  |  Full story...

Video viral of the week: Heineken’s YouTube series ‘Dropped’ handcuffs odd couples together

Beer brand Heineken has just concluded its 3-month-long YouTube video campaign ‘Dropped’, featuring a series of strangers handcuffed together in remote locations. See why it’s our video viral of the week below…

03/09/2013  |  Full story...

Ten ways to improve your agency pitches (infographic)

Pitching to a client is a fraught process for any agency, but this infographic guide from communications agency KesselsKramer offers ten ways to get the most from the experience and stand out from rivals.

29/08/2013  |  Full story...

Snickers ‘misspelling’ search keyword campaign reaches 500,000 people in 3 days

Targeting fat-fingered typists across the UK, this clever search campaign from Snickers used misspelled words in Google keywords to capture hungry office workers’ attention during the working day. This case study outlines how the chocolate bar brand managed to reach 500,000 people within just three days of launch, without any seeding and for less cost than bidding on brand keywords.

23/08/2013  |  Full story...

Why brands need to think globally (infographic)

Worldwide consumers are buying, researching and engaging with brands on their mobile devices. But their priorities and levels of satisfaction vary wildly from country to country – so brands need to make sure their content is adapted and attuned to local needs. This video and infographic from Netbiscuits shows how brands can be missing out by ignoring the international audience online.

21/08/2013  |  Full story...

Facebook tests celebrity-only mobile app

Facebook is testing an app just for celebrities and high-profile figures, designed to help them manage their public persona, according to a news report.

15/08/2013  |  Full story...

How Ryan Gosling, Dove and Space Oddity went viral: Twitter hunts for formula to web success

Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits - actor Ryan Gosling 'refusing' to eat cereal, astronaut Chris Hadfield singing Space Oddity and Dove's Real Beauty marketing campaign to demonstrate how internet buzz spreads. Twitter produced 'dynamic visualisation' videos to show how the videos went viral, using different coloured dots to show how they spread on the social network.

14/08/2013  |  Full story...

The value of social media: Twitter tracks impact of brand tweets offline

Twitter has partnered with Datalogix to offer advertisers a way of monitoring the impact of their tweets on consumer behaviour, as the micro-blogging platform looks to woo brands with deeper insights into the value of social media campaigns.

09/08/2013  |  Full story...

Yahoo to ditch exclamation point!? Iconic logo to get overhaul after 18 years

Yahoo is to undergo yet another rebrand next month, but this time the internet giant looks set for the biggest overhaul yet to reflect the ‘renaissance’ of the brand under CEO Marrisa Meyer.

09/08/2013  |  Full story...

Most brand marketers ‘lack confidence’ in measuring ROI across multiple channels

Despite the promise of Big Data and social media, research study surveying 200 senior digital marketers demonstrates they are still suffering from wasted digital spend, with 81% lacking confidence in measuring ROI across multiple channels.

08/08/2013  |  Full story...

‘Fake fans’ documentary exposes murky world of click farms

This week’s Channel 4 documentary ‘Celebs, Brands and Fake Fans’ looked into the murky world of ‘click farms’- offering a warning to brands tempted to buy success on social media.

Watch a trailer for the programme here:

07/08/2013  |  Full story...

Facebook gives popular posts more attention with ‘story bump’

Facebook has revamped its news feed, showing popular posts for longer as the social network looks to increase engagement on the site and appeal more to advertisers.

07/08/2013  |  Full story...

Third of firms ‘do not have a social media strategy’

Nearly a third (32%) of businesses in the UK are yet to develop a social media strategy, according to a new report released this month.

07/08/2013  |  Full story...

The colour of marketing: Blue most popular for branding material

A study of some of the world’s most popular brands found that one third of them predominantly use blue in the branding materials, whilst red and greyscale came in at 29% and 28% respectively, heralding them all as popular choices for the world’s most successful brands.

07/08/2013  |  Full story...

P&G shifts 35% of US ad budget to digital

Procter & Gamble's digital spend makes up 35% of its ad budget in the US, as the FMCG giant looks to maximise the return on its marking investment.

06/08/2013  |  Full story...

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