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Entries from Digital Intelligence tagged with "brands"

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October round-up: Brand reputations, digital survival and Google’s broken promises

As the world goes digital, new research shows marketers need to skill-up fast. The latest global brand executive surveys reveal that the switch to digital is now becoming 'a matter of survival', while reputation (in an increasingly social media dominated world) is now more of a risk to brands than the unstable economy or competitors. View out latest digital round-up below…

31/10/2013  |  Full story...

Brands account for 40% of top Instagram videos

Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data.

31/10/2013  |  Full story...

Video viral of the week: Diamond Nut ‘Fantasies’ series focuses on bakers' rewards

US snack brand Diamond has launched an engaging (but also bizarre) campaign "Diamond Nut Fantasies". Recognizing that the average cook rarely get the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a treat with Diamond Nuts could help people transform to be the husband, neighbour, child and boyfriend of your dreams. See why it’s our video viral of the week below…

31/10/2013  |  Full story...

P&G's Tide Halloween Vines create internet buzz

As Halloween approaches, Procter and Gamble’s detergent brand Tide has features in a series on horror movie parodies using Twitter’s 6-second Vine video format.

29/10/2013  |  Full story...

Facebook lets advertisers target users by customised lists

Facebook is letting advertisers run ads on the social network that only target their own customers, in a bid to boost retention.

28/10/2013  |  Full story...

Beauty product searches up 48%: Nail Care, Fragrances make greatest gains

The number of UK online searches relating to beauty products in September rose 48% on the last quarter, reveal search insights from the latest ‘Beauty Sector Report – Issue 2’, published by digital marketing agency, Greenlight. According to the report, queries relating to nail care and fragrances saw the highest gains.

28/10/2013  |  Full story...

Case study: Persil targets digital mums with ‘mighty’ personalised stories for kids

In September 2013, Persil worked with TMW to support the launch of its new ‘Small and Mighty’ range. To support the launch of the new Persil created ‘Be Mighty’, a digital campaign featuring a series of animated and interactive online story books for children. This case study looks at how the detergent brand made smart use of its brand image and target audience to come up with a cutting edge digital campaign that delivered a lasting impact on consumers.

25/10/2013  |  Full story...

Google breaks 8-year vow with ‘giant banner ad’ test on search results page

Google is testing giant banner ads on search results pages, with 30 advertisers on board, breaking an 8-year promise in the process.

24/10/2013  |  Full story...

Social media reputation now ‘bigger risk than economy or rivals’ for top execs

Most executives now place reputation above economic trends and competition in terms of risk, following the rise of social media, according to new research.

24/10/2013  |  Full story...

Pot Noodle to pay for student’s tuition fees in Facebook search for ‘Scholar’

Unilever's Pot Noodle is offering one student the chance to have their tuition fees for the next year paid for them, as part of a new Facebook ‘Scholar’ campaign.

11/10/2013  |  Full story...

Heinz and Reckitt Benckiser ditch Captcha for branded games

Heinz and Reckitt Benckiser are among the first brands to sign up for Future Ad Labs’ new advertising format, PlayCaptcha.

Watch this video presentation explaining how the tool works below;

10/10/2013  |  Full story...

11% of UKs biggest advertisers now using ‘responsive design’ for tablets and mobiles

One in 9 (11%) of the UK’s 100 highest spending advertisers now have websites designed to automatically display content in the most appropriate way for whichever device a consumer is using, with the automotive and technology sectors leading the way, according to new research.

30/09/2013  |  Full story...

P&G marketing chief proclaims ‘digital marketing’ term is dead (video)

Procter & Gamble's global brand building officer Marc Pritchard caused a buzz at a recent conference, claiming that the term ‘digital marketing’ is dead, asserting that companies should forget about which medium is being used and focus on brand building instead.

Watch the video of Pritchard’s closing keynote speech below:

27/09/2013  |  Full story...

Unilever targets 'low-end' mobile users in emerging markets

Unilever has partnered with mobile marketing firm Brandtone, as the FMCG giant looks to target low-end mobile users in emerging markets including China, India and Indonesia.

Watch this video from Brandtone, featuring Keith Weed, Unilever CMO, explaining the initiative below:

26/09/2013  |  Full story...

New tool lets ad planners target ‘complex consumer groups’ online

Kantar Media has teamed up with I-Behavior to create Ad-Vantage, a new service that enables advertisers to reach complex consumer groups online.

19/09/2013  |  Full story...

Knorr ramps up ‘Kitchen Academy’ as part of £12m marketing push

Unilever’s Knorr has launched ‘Kitchen Academy', an online portal championing its team of chefs while inviting members of the public to share their own culinary tips.

17/09/2013  |  Full story...

Yahoo! saves exclamation mark in new slimmed down logo

Yahoo! has revamped its logo with slimmer letters but kept the trademark purple color and exclamation point, the the web giant continues its resurgence under the leadership of CEO Marissa Meyer.

06/09/2013  |  Full story...

Right to Reply: Android Kit Kat- an epic branding fail?

The bizarre Android Kit Kat tie-up this week has sparked controversy, with many calling for a boycott of the new operating system. Viv Cole, head of E-learning at Digital Strategy Consulting, looks at why Google’s latest confectionery theme could leave a bad taste in the mouths of consumers…

06/09/2013  |  Full story...

Google ties with Nestle to launch ‘Android Kit Kat’

In one of the stranger marketing tie-ups this year, Google has partnered with Nestle to name the latest version of its Android mobile operating software after it’s Kit Kat chocolate bar.

05/09/2013  |  Full story...

Global consumer relationship trends: How to engage with socially conscious consumers

Consumers are increasingly conscious of buying ethical brands, with social media fast spreading negative publicity that can dent sales. This report and infographic from Nielsen looks how socially conscious consumers have become across 58 countries, and how to engage with them.

04/09/2013  |  Full story...

Video viral of the week: Heineken’s YouTube series ‘Dropped’ handcuffs odd couples together

Beer brand Heineken has just concluded its 3-month-long YouTube video campaign ‘Dropped’, featuring a series of strangers handcuffed together in remote locations. See why it’s our video viral of the week below…

03/09/2013  |  Full story...

Ten ways to improve your agency pitches (infographic)

Pitching to a client is a fraught process for any agency, but this infographic guide from communications agency KesselsKramer offers ten ways to get the most from the experience and stand out from rivals.

29/08/2013  |  Full story...

Snickers ‘misspelling’ search keyword campaign reaches 500,000 people in 3 days

Targeting fat-fingered typists across the UK, this clever search campaign from Snickers used misspelled words in Google keywords to capture hungry office workers’ attention during the working day. This case study outlines how the chocolate bar brand managed to reach 500,000 people within just three days of launch, without any seeding and for less cost than bidding on brand keywords.

23/08/2013  |  Full story...

Why brands need to think globally (infographic)

Worldwide consumers are buying, researching and engaging with brands on their mobile devices. But their priorities and levels of satisfaction vary wildly from country to country – so brands need to make sure their content is adapted and attuned to local needs. This video and infographic from Netbiscuits shows how brands can be missing out by ignoring the international audience online.

21/08/2013  |  Full story...

Facebook tests celebrity-only mobile app

Facebook is testing an app just for celebrities and high-profile figures, designed to help them manage their public persona, according to a news report.

15/08/2013  |  Full story...

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