Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

25 result(s) displayed (226 - 250 of 634)

<< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >>


Gaining consumer trust: Filipino consumers turning to online ads

Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research.

17/02/2014  |  Full story...

Google launches custom brand exchanges

Google has just rolled out “Custom Brand Exchanges” which will allow brands to buy premium ad space through programmatic buying. Programmatic buying means that companies can buy display advertising which has been analysed by a complex software and algorithm, displaying the ads in the best position. The system will be able to identify who and when to target, in real-time. This product is currently only available to large brands who have significant advertising budget to test.

14/02/2014  |  Full story...

How are brands measuring social media success?

The rush for social media engagement metrics, such as ‘likes’, ‘follows’, ‘retweets’ or Google ‘+1s’ has resulted in confusion over how much this social interaction is actually worth to a brand. This infographic, from Google’s Wildfire, looks at how large companies are measuring their social media success.

14/02/2014  |  Full story...

The 3 biggest risks from new domain endings

Online domain registrar NetNames has issued a strong warning for online businesses to be wary of cybersquatters and fraudsters as the first wave of new domain endings are made available to the general public for purchasing.

12/02/2014  |  Full story...

Big brands at risk of cyber squatting as new domain names go live

Britain’s most valuable companies are potential targets for cybersquatters in 2014 and beyond, with domain names such as .web and .online set to go live.

10/02/2014  |  Full story...

UK now second biggest exporter of retail

The amount of overseas consumers searching for British brands increased 64% year-on-year at the end of 2013, making the UK the second largest exporter of retail after the USA, according to a new report.

06/02/2014  |  Full story...

Are firms investing effort in the wrong type of SEO?

2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google, according to search agency Greenlight.

04/02/2014  |  Full story...

Video viral of the week: Old Spice returns with ‘intervention’ prank websites

Old Spice has become famous for pioneering viral video ads, and its latest campaign sees the return of Isaiah Mustafa in a series of prank ads that look set to get consumers sharing in droves. See why it’s our video viral of the week below…

24/01/2014  |  Full story...

Facebook to show fewer text posts from brands

Facebook has updated its newsfeed with a new algorithm that means users will see more text updates from their friends and less from brands.

23/01/2014  |  Full story...

Twitter trends: Most brand tweeters ‘also tweet about TV’ (Infographic)

More than seven out of 10 people who tweet about brands also tweet about TV, representing a huge opportunity for marketers, according to new research.

23/01/2014  |  Full story...

Lays expands ‘Do Us A Flavour’ into year-long social media campaign

Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.

Watch this case study from the previous US campaign:

16/01/2014  |  Full story...

Managing social media comments: YouTube users get new community controls

YouTube has brought back tools to help uploaders control comments on their videos via a central system, in a bid to make manage social media comments better.

14/01/2014  |  Full story...

Top 10 US web brands for 2013

This chart shows the average US monthly visits for the top 10 web brands in 2013, as well as the percent change from the year before. Notably all 10 sites dropped in number of unique visits in 2013. Facebook, which has the second highest count of unique monthly visitors, dropped by 16% in 2013, signalling the waning popularity of the social network.

Top 10 US web brands for 2013. This chart shows the average US monthly visits for the top 10 web brands in 2013, as well as the percent change from the year before. Notably all 10 sites dropped in number of unique visits in 2013. Facebook, which has the second highest count of unique monthly visitors, dropped by 16% in 2013, signalling the waning popularity of the social network.

11/01/2014  |  Full story...

Top 10 US brands, video sites and apps of 2013

As we enter 2014, research firm Neilsen has released the top 10 web brands, video sites and apps from last year in the US.

02/01/2014  |  Full story...

Axe hypes super bowl ad return on Facebook

Unilever’s AXE is following up last year’s Apollo Super Bowl campaign with a 30-second television commercial during 2014’s finals.

17/12/2013  |  Full story...

Facebook admits brands’ organic reach is declining

Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.

11/12/2013  |  Full story...

Viral video marketing case studies – the best virals of 2013

Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos - with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…

04/12/2013  |  Full story...

Unilever ‘Project Sunlight’ pushes global sustainability message

Unilever has launched ‘Project Sunlight’, a new initiative to motivate millions of people to adopt more sustainable lifestyles, in the company’s biggest consumer-facing brand campaign to date.

22/11/2013  |  Full story...

Google India teams with Unilever to help 50 million women get online

Google India has teamed up with major brands including Intel, Hindustan Unilever (HUL) and Axis Bank to launch a mass media campaign targeted to encourage women to get online.

Watch this sample video from the campaign below:

22/11/2013  |  Full story...

Global loyalty trends: Are loyal customers worth more?

How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers.

19/11/2013  |  Full story...

Brands getting better at integrated media planning but ‘data silos’ remain - report

The majority of brands are taking a more integrated approach to media planning and buying, but operational and data silos still exist, according to a report published this week.

15/11/2013  |  Full story...

Tesco scans customer faces to sell targeted ads at petrol stations

Tesco is trialing new technology that will scan customer’s faces at petrol stations to sell targeted adverts shown on screens near the till.

Watch this video from BBC click explaining how the technology works below:

05/11/2013  |  Full story...

October round-up: Brand reputations, digital survival and Google’s broken promises

As the world goes digital, new research shows marketers need to skill-up fast. The latest global brand executive surveys reveal that the switch to digital is now becoming 'a matter of survival', while reputation (in an increasingly social media dominated world) is now more of a risk to brands than the unstable economy or competitors. View out latest digital round-up below…

31/10/2013  |  Full story...

Brands account for 40% of top Instagram videos

Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data.

31/10/2013  |  Full story...

Video viral of the week: Diamond Nut ‘Fantasies’ series focuses on bakers' rewards

US snack brand Diamond has launched an engaging (but also bizarre) campaign "Diamond Nut Fantasies". Recognizing that the average cook rarely get the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a treat with Diamond Nuts could help people transform to be the husband, neighbour, child and boyfriend of your dreams. See why it’s our video viral of the week below…

31/10/2013  |  Full story...

Further results

Other tags

Digital Intelligence tag list:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy