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Entries from Digital Intelligence tagged with "brands"

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Top 16 brands with over 1bn customers a year

This chart shows the top 16 brands to reach 1 billion consumers last year. The chart includes the count of consumers each brand reached as well as penetration. Coca Cola attracted the most consumers last year, with 6.8 billion people picking the brand. Colgate showed the highest level of market penetration with 63.4%. Adversely, Nescafe reached a total of 2.2 billion consumers last year but saw low levels of market penetration with only 2.8%.

Top 16 brands with over 1bn customers a year. This chart shows the top 16 brands to reach 1 billion consumers last year. The chart includes the count of consumers each brand reached as well as penetration. Coca Cola attracted the most consumers last year, with 6.8 billion people picking the brand. Colgate showed the highest level of market penetration with 63.4%. Adversely, Nescafe reached a total of 2.2 billion consumers last year but saw low levels of market penetration with only 2.8%.

21/05/2014  |  Full story...

Top 100 global retailers failing to convert social marketing into sales

A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel.

19/05/2014  |  Full story...

Unilever expands Project Sunlight campaign with short film

Unilever has expanded its Project Sunlight sustainability initiaitive with a new summer campaign, with a new short film, “The Way Kids See It”.

19/05/2014  |  Full story...

Which 16 brands get a billion customers a year?

Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research.

15/05/2014  |  Full story...

Video viral of the week: Coke drones deliver ‘happiness from the skies’ in Singapore

Guest workers make up a significant part of Singapore's total workforce, but often get little recognition for their labour. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring "Happiness from the Skies", to show that a little kindness goes a long way to bring Singaporeans and guest workers closer. See why it’s our video viral of the week below…

13/05/2014  |  Full story...

Publicis-Omnicom $35bn merger collapses- win for WPP?

In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world's biggest advertising company has collapsed, the companies have confirmed.

12/05/2014  |  Full story...

Shoppers open up to smartphone coupons

Nearly two-thirds (64%) of UK shoppers find the idea of receiving targeted coupons to their smartphones appealing, according to new research.

08/05/2014  |  Full story...

7 marketing lessons for brands: The best (and worst) of Coca Cola, Apple and Walmart's strategies

The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands.

06/05/2014  |  Full story...

Brand’s Twitter budgets on the rise in UK- report

Twitter budgets are on the up and marketers are becoming more conscious about ROI, using their time on Twitter to achieve clear business objectives and generate leads, according to SocialBro.

06/05/2014  |  Full story...

UK gets first brand safety kitemarks to reduce online ad misplacement

The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online.

02/05/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

24/04/2014  |  Full story...

What clients want from their agencies: Mobile marketing ‘changing ad relationships’

The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies and their clients, according to new research.

23/04/2014  |  Full story...

UK brands ‘neglecting online newsrooms’

Many UK organisations are fialing to get the most out of their online newsrooms, missing a trick in getting vital free ‘earned media’ exposure as a result, according to a new report.

23/04/2014  |  Full story...

Tumblr gets ‘visual analytics’ to measure brand blog success

Tumblr is teaming up with visual marketing platform Curalate to let brands measure their reach and success on the blogging platform.

17/04/2014  |  Full story...

West Ham and Selfridges get first .London domain names

Football Club West Ham United, Selfridges and the London School of Economics, have become some of the first owners of a .London domain.

17/04/2014  |  Full story...

Magnum celebrates 25th anniversary with 'biggest party on the Internet'

Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition.

17/04/2014  |  Full story...

US Airways sorry for Twitter porn blunder

US Airways has apologised after a pornographic photo was sent from its official Twitter account in response to a customer complaint.

16/04/2014  |  Full story...

Local US markets ‘shape brand loyalty for youngsters’

The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen.

15/04/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

10/04/2014  |  Full story...

Pinterest revamps pin tracking tools for brands

Pinterest is offering a new way for businesses to track their pinned links by adding further support for Google Analytics on the social scrapbook.

07/04/2014  |  Full story...

Luxury store Achica begins ‘1:1 personalised customer experience’ online

Members-only luxury lifestyle store ACHICA is embarking on a new digital drive to bring a one-to-one level of communication with its customers, via a long-term partnership with communications technology firm Sailthru.

07/04/2014  |  Full story...

10 reasons why people follow brands on Twitter (infographic)

Most Twitter users now follow a brand on the social network- but what drives real engagement with customers on a social network. This infographic from Twitter looks at why people follow brands and identifies major opportunity gaps waiting to be filled by brands that can develop engaging accounts.

03/04/2014  |  Full story...

The strategist's view: Mobile first marketing - the 2014 digital challenge

Smart watches, flexible screens, geo-targeting and Google Glass - we know what the mid-term future looks like, and it couldn't get more exciting. So why is the present such a mess for most brands when it comes to "mobile first marketing"? Danny Meadows-Klue, President of the Digital Training Academy, explains why in the rush to innovate, most firms missed out on what was already mainstream.

03/04/2014  |  Full story...

Data privacy now ‘critical brand differentiator’

Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research.

01/04/2014  |  Full story...

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye.

28/03/2014  |  Full story...

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