Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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#IsItokforGuys: Lynx search ads tackle male stereotypes

Unilever's Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.

18/05/2017  |  Full story...

Snapchat "Sponsored World Lens" turns 3D augmented reality into ads

Snapchat is launching a new promotional Lenses ad format that lets advertisers superimpose corporate logos on their photos and videos.

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16/05/2017  |  Full story...

Measuring digital success: Agencies and brands clash over KPI standards

Although a majority of European brands and agencies say setting KPIs is collaborative, many continue to use conflicting metrics, according to new research.

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09/05/2017  |  Full story...

Why VR is a game-changer for some, but still a bubble for most marketers

2017 is the year of VR hype. While it’s a good fit for some sectors, many consumer marketers are about to make a big mistake, argues Peter Mazurkiewicz from the Digital Strategy Consulting group. Here’s how to make sure you’re not one of them.

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27/04/2017  |  Full story...

Free branded Wi-Fi goes live in Edinburgh

A tech firm promising to give business owners access to cost-effective ‘legal guest Wi-Fi’ has officially launched its ground breaking product in Edinburgh.

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27/04/2017  |  Full story...

Two thirds of UK consumers worry brands put their private data at risk

Brands face an uphill battle to offer personalised services online, as new research reveals two thirds (67%) of UK consumers are concerned about how brands use their personal information, such as their name, email, location, and marital status.

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26/04/2017  |  Full story...

Timberland drives store footfall with mobile location ads

Timberland has launched a new UK campaign with xAd to identify a new audience of urban adventurers and entice them into their brick-and-mortar stores.

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18/04/2017  |  Full story...

Timberland-owner revamps websites in online push

VF Corporation, the branded lifestyle apparel firm that owns Timberland, The North Face and Vans has appointed London-based experience design agency Biglight as part of a customer experience optimisation drive.

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07/04/2017  |  Full story...

Stella Artois predicts future customers with AI tool from Blis

Stella Artois is the first brand to sign up to a new AI-powered mobile ad solution called "Blis Futures".

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28/03/2017  |  Full story...

Unilever proves programmatic display ads “generate £1.47 for every pound spent”

Unilever plans to shift more of its marketing budget to digital display advertising, after a successful trial involving five of its brands delivered an average return on investment (ROI) of £1.47 for every £1 spent.

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28/03/2017  |  Full story...

Big brands pull Google ads over extremist content fears

M&S has become the latest brand to “pause” its Google ads over fears it is appearing next to extremist content, following similar decisions from McDonald’s, L’Oreal, Tesco, major banks and the UK government.

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20/03/2017  |  Full story...

Disney UK partners 7 big brands to promote Beauty and the Beast

Disney UK has joined forces with Sony Mobile, comparethemarket.com, Persil, HomeAway, Olay, Hamptons and Latest In Beauty on seven innovative and distinct collaborations ahead of thenew live-action version of Beauty and the Beast, due to hit UK cinemas on Friday March 17th.

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06/03/2017  |  Full story...

Which brand won the social media Oscars?

Several brands successfully took advantage of the politically charged atmosphere at this year’s Oscars with new ads, with Cadilac generating the most buzz, according to new research.

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28/02/2017  |  Full story...

Valentine's day: Top 10 brands on social media

Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine's Day, according to new data from Socialbakers.

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14/02/2017  |  Full story...

Top 10 brands in Latin America

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.

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14/02/2017  |  Full story...

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

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10/02/2017  |  Full story...

Who won the social Super Bowl? Top 10 brands on Twitter

Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.

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08/02/2017  |  Full story...

Who won the social Super Bowl? Top 10 brands on Twitter

Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.

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08/02/2017  |  Full story...

GlobalWebIndex debuts new data set to help brands boost audience profiling

GlobalWebIndex has launched a new “Brand data set” tool, offering audience-centric marketing that is set to transform the way advertisers understand their consumers.

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08/02/2017  |  Full story...

Brands “need to be more authentic in customer engagement”- DMA

Trade body the Direct Marketing Association is calling for brands to be more authentic in their relationships with consumers, following the appointment of new senior members on its board.

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07/02/2017  |  Full story...

Lego overtakes Ferrari as the world’s most powerful brand

Analysis of the world’s top brands shows Lego has replaced Ferrari as the most powerful, according to new research.

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06/02/2017  |  Full story...

Top 50 most purchased brands in the world

Coca-Cola was the most purchased brand in the world during 2016, followed by Colgate and Lifebuoy soap, according to a new study.

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04/01/2017  |  Full story...

People trust social media photos 7 times more than traditional ads- report

Only 6% of people trust traditional advertising, while over three-quarters prefer looking at user-generated images (UGC), highlighting the growing importance of branded social feeds, according to new research.

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30/11/2016  |  Full story...

Unilever uses Facebook chatbots to teach kids to brush their teeth

Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.

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24/10/2016  |  Full story...

Unilever plans in-house branded content division

Unilever is launching two units dedicated to branded content, as the FMCG giant follows Mondelez and PepsiCo into in-house content creation.

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03/10/2016  |  Full story...

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