Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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FMGC brands reveal top digital pressures

Nearly a quarter of companies (24%) in the consumer packaged goods sector claim that providing consistent customer experience is their top multi-channel concern, followed by the need to control consistency of their brand across all channels (23%), according to new research.

27/03/2014  |  Full story...

Unilever signs up to new programmatic mobile marketing platform

Unilever is embarking on a new programmatic mobile marketing drive in partnership with Brandtone.

Watch a demonstration of how Brandtone works below:

Brandtone Konnect from Brandtone on Vimeo.

25/03/2014  |  Full story...

Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’

Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research.

24/03/2014  |  Full story...

What makes a good logo? Colour choices hint at secret to success (infographic)

From Golden Arches to Mouse Ears, in an increasingly image-based society, logos can wield huge marketing power. This infographic from Finances Online looks at how logos can transcend cultural borders, and the vital role colour selection can make in establishing a brands relationship with a consumer.

21/03/2014  |  Full story...

Facebook rolls out ‘streamlined’ pages for brands

Facebook has updated its pages for brands and celebrities on desktop, as part of a wider redesign for the social network as it chases more ad dollars across all platforms.

12/03/2014  |  Full story...

Unilever takes Go Global digital drive to next stage

Unilever has expanded its Go Global digital marketing incubator initiative at this year’s Mobile World Congress, aiming to help small to medium-sized, established businesses to expand their global reach.

12/03/2014  |  Full story...

How Samsung won the 2014 Oscars with a star-studded selfie

At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film ceremony, merging old-school celebrity endorsements with new technology to reach millions of people.

05/03/2014  |  Full story...

P&G reveals smart toothbrush as part of 'connected bathroom'

Procter & Gamble has made its first steps towards the Internet of Things’ with a smart toothbrush that connects to ma users smartphone via Bluetooth to assess their oral hygiene.

28/02/2014  |  Full story...

3 major food brands turn to digital in cost cutting drive

A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report.

25/02/2014  |  Full story...

Unilever begins native ad project with The Guardian

Unilever has become the first brand to sponsor The Guardian’s latest foray into native ads, with content centred around sustainable living.

19/02/2014  |  Full story...

Unilever ties with WPP for multi-channel shopper marketing tools

WPP has struck a deal with Unilever in the US, that will see the ad giant provide customised shopper marketing tools for the FMCG brand.

19/02/2014  |  Full story...

Tumblr to become Yahoo’s native ad server

Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report.

17/02/2014  |  Full story...

Gaining consumer trust: Filipino consumers turning to online ads

Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research.

17/02/2014  |  Full story...

Google launches custom brand exchanges

Google has just rolled out “Custom Brand Exchanges” which will allow brands to buy premium ad space through programmatic buying. Programmatic buying means that companies can buy display advertising which has been analysed by a complex software and algorithm, displaying the ads in the best position. The system will be able to identify who and when to target, in real-time. This product is currently only available to large brands who have significant advertising budget to test.

14/02/2014  |  Full story...

How are brands measuring social media success?

The rush for social media engagement metrics, such as ‘likes’, ‘follows’, ‘retweets’ or Google ‘+1s’ has resulted in confusion over how much this social interaction is actually worth to a brand. This infographic, from Google’s Wildfire, looks at how large companies are measuring their social media success.

14/02/2014  |  Full story...

The 3 biggest risks from new domain endings

Online domain registrar NetNames has issued a strong warning for online businesses to be wary of cybersquatters and fraudsters as the first wave of new domain endings are made available to the general public for purchasing.

12/02/2014  |  Full story...

Big brands at risk of cyber squatting as new domain names go live

Britain’s most valuable companies are potential targets for cybersquatters in 2014 and beyond, with domain names such as .web and .online set to go live.

10/02/2014  |  Full story...

UK now second biggest exporter of retail

The amount of overseas consumers searching for British brands increased 64% year-on-year at the end of 2013, making the UK the second largest exporter of retail after the USA, according to a new report.

06/02/2014  |  Full story...

Are firms investing effort in the wrong type of SEO?

2014 is the year of Authorship but it is going to fly right by most companies when it comes to their investing in it to maximise their visibility online and maintain top rankings on Google, according to search agency Greenlight.

04/02/2014  |  Full story...

Video viral of the week: Old Spice returns with ‘intervention’ prank websites

Old Spice has become famous for pioneering viral video ads, and its latest campaign sees the return of Isaiah Mustafa in a series of prank ads that look set to get consumers sharing in droves. See why it’s our video viral of the week below…

24/01/2014  |  Full story...

Facebook to show fewer text posts from brands

Facebook has updated its newsfeed with a new algorithm that means users will see more text updates from their friends and less from brands.

23/01/2014  |  Full story...

Twitter trends: Most brand tweeters ‘also tweet about TV’ (Infographic)

More than seven out of 10 people who tweet about brands also tweet about TV, representing a huge opportunity for marketers, according to new research.

23/01/2014  |  Full story...

Lays expands ‘Do Us A Flavour’ into year-long social media campaign

Lay’s is running a second campaign for its crowdsourced “Do Us A Flavour” ads, this time incorporating Instagram and Twitter, as Pepsico’s crisp brand looks to boost its reach on smartphones and tablets.

Watch this case study from the previous US campaign:

16/01/2014  |  Full story...

Managing social media comments: YouTube users get new community controls

YouTube has brought back tools to help uploaders control comments on their videos via a central system, in a bid to make manage social media comments better.

14/01/2014  |  Full story...

Top 10 US web brands for 2013

This chart shows the average US monthly visits for the top 10 web brands in 2013, as well as the percent change from the year before. Notably all 10 sites dropped in number of unique visits in 2013. Facebook, which has the second highest count of unique monthly visitors, dropped by 16% in 2013, signalling the waning popularity of the social network.

Top 10 US web brands for 2013. This chart shows the average US monthly visits for the top 10 web brands in 2013, as well as the percent change from the year before. Notably all 10 sites dropped in number of unique visits in 2013. Facebook, which has the second highest count of unique monthly visitors, dropped by 16% in 2013, signalling the waning popularity of the social network.

11/01/2014  |  Full story...

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