Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Top 10 US brands, video sites and apps of 2013

As we enter 2014, research firm Neilsen has released the top 10 web brands, video sites and apps from last year in the US.

02/01/2014  |  Full story...

Axe hypes super bowl ad return on Facebook

Unilever’s AXE is following up last year’s Apollo Super Bowl campaign with a 30-second television commercial during 2014’s finals.

17/12/2013  |  Full story...

Facebook admits brands’ organic reach is declining

Facebook warned page administrators that the changes to its News Feed algorithm it introduced earlier this week will likely cause lower organic reach, citing the number of posts competing for space in users’ News Feeds.

11/12/2013  |  Full story...

Viral video marketing case studies – the best virals of 2013

Along with the Harlem Shakes, singing astronauts and twerking fails, 2013 was another big year for viral video marketing case studies. From the emotionally powerful (Dove’s ‘Sketches’ and Skype’s ‘Born Friends’ ) to the very risky (Durex’s ‘Fundawear’ and Kmart’s ‘Ship My Pants’) there’s been a wealth of great online marketing ads that got many people sharing. This year also saw the introduction of Twitter’s Vine videos - with Lowes and Tide leading the 6-second format with smart and engaging ads. To round off the year, we’ve put together our 25 favourite virals for your viewing pleasure…

04/12/2013  |  Full story...

Unilever ‘Project Sunlight’ pushes global sustainability message

Unilever has launched ‘Project Sunlight’, a new initiative to motivate millions of people to adopt more sustainable lifestyles, in the company’s biggest consumer-facing brand campaign to date.

22/11/2013  |  Full story...

Google India teams with Unilever to help 50 million women get online

Google India has teamed up with major brands including Intel, Hindustan Unilever (HUL) and Axis Bank to launch a mass media campaign targeted to encourage women to get online.

Watch this sample video from the campaign below:

22/11/2013  |  Full story...

Global loyalty trends: Are loyal customers worth more?

How effective are loyalty programs in getting customers to stick with your brand? This research from Nielsen looks at snack and mobile brands across the globe which regions have the most loyal customers.

19/11/2013  |  Full story...

Brands getting better at integrated media planning but ‘data silos’ remain - report

The majority of brands are taking a more integrated approach to media planning and buying, but operational and data silos still exist, according to a report published this week.

15/11/2013  |  Full story...

Tesco scans customer faces to sell targeted ads at petrol stations

Tesco is trialing new technology that will scan customer’s faces at petrol stations to sell targeted adverts shown on screens near the till.

Watch this video from BBC click explaining how the technology works below:

05/11/2013  |  Full story...

October round-up: Brand reputations, digital survival and Google’s broken promises

As the world goes digital, new research shows marketers need to skill-up fast. The latest global brand executive surveys reveal that the switch to digital is now becoming 'a matter of survival', while reputation (in an increasingly social media dominated world) is now more of a risk to brands than the unstable economy or competitors. View out latest digital round-up below…

31/10/2013  |  Full story...

Brands account for 40% of top Instagram videos

Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data.

31/10/2013  |  Full story...

Video viral of the week: Diamond Nut ‘Fantasies’ series focuses on bakers' rewards

US snack brand Diamond has launched an engaging (but also bizarre) campaign "Diamond Nut Fantasies". Recognizing that the average cook rarely get the praise and appreciation they deserve, this series of YouTube spots plays with the idea that baking them a treat with Diamond Nuts could help people transform to be the husband, neighbour, child and boyfriend of your dreams. See why it’s our video viral of the week below…

31/10/2013  |  Full story...

P&G's Tide Halloween Vines create internet buzz

As Halloween approaches, Procter and Gamble’s detergent brand Tide has features in a series on horror movie parodies using Twitter’s 6-second Vine video format.

29/10/2013  |  Full story...

Facebook lets advertisers target users by customised lists

Facebook is letting advertisers run ads on the social network that only target their own customers, in a bid to boost retention.

28/10/2013  |  Full story...

Beauty product searches up 48%: Nail Care, Fragrances make greatest gains

The number of UK online searches relating to beauty products in September rose 48% on the last quarter, reveal search insights from the latest ‘Beauty Sector Report – Issue 2’, published by digital marketing agency, Greenlight. According to the report, queries relating to nail care and fragrances saw the highest gains.

28/10/2013  |  Full story...

Case study: Persil targets digital mums with ‘mighty’ personalised stories for kids

In September 2013, Persil worked with TMW to support the launch of its new ‘Small and Mighty’ range. To support the launch of the new Persil created ‘Be Mighty’, a digital campaign featuring a series of animated and interactive online story books for children. This case study looks at how the detergent brand made smart use of its brand image and target audience to come up with a cutting edge digital campaign that delivered a lasting impact on consumers.

25/10/2013  |  Full story...

Google breaks 8-year vow with ‘giant banner ad’ test on search results page

Google is testing giant banner ads on search results pages, with 30 advertisers on board, breaking an 8-year promise in the process.

24/10/2013  |  Full story...

Social media reputation now ‘bigger risk than economy or rivals’ for top execs

Most executives now place reputation above economic trends and competition in terms of risk, following the rise of social media, according to new research.

24/10/2013  |  Full story...

Pot Noodle to pay for student’s tuition fees in Facebook search for ‘Scholar’

Unilever's Pot Noodle is offering one student the chance to have their tuition fees for the next year paid for them, as part of a new Facebook ‘Scholar’ campaign.

11/10/2013  |  Full story...

Heinz and Reckitt Benckiser ditch Captcha for branded games

Heinz and Reckitt Benckiser are among the first brands to sign up for Future Ad Labs’ new advertising format, PlayCaptcha.

Watch this video presentation explaining how the tool works below;

10/10/2013  |  Full story...

11% of UKs biggest advertisers now using ‘responsive design’ for tablets and mobiles

One in 9 (11%) of the UK’s 100 highest spending advertisers now have websites designed to automatically display content in the most appropriate way for whichever device a consumer is using, with the automotive and technology sectors leading the way, according to new research.

30/09/2013  |  Full story...

P&G marketing chief proclaims ‘digital marketing’ term is dead (video)

Procter & Gamble's global brand building officer Marc Pritchard caused a buzz at a recent conference, claiming that the term ‘digital marketing’ is dead, asserting that companies should forget about which medium is being used and focus on brand building instead.

Watch the video of Pritchard’s closing keynote speech below:

27/09/2013  |  Full story...

Unilever targets 'low-end' mobile users in emerging markets

Unilever has partnered with mobile marketing firm Brandtone, as the FMCG giant looks to target low-end mobile users in emerging markets including China, India and Indonesia.

Watch this video from Brandtone, featuring Keith Weed, Unilever CMO, explaining the initiative below:

26/09/2013  |  Full story...

New tool lets ad planners target ‘complex consumer groups’ online

Kantar Media has teamed up with I-Behavior to create Ad-Vantage, a new service that enables advertisers to reach complex consumer groups online.

19/09/2013  |  Full story...

Knorr ramps up ‘Kitchen Academy’ as part of £12m marketing push

Unilever’s Knorr has launched ‘Kitchen Academy', an online portal championing its team of chefs while inviting members of the public to share their own culinary tips.

17/09/2013  |  Full story...

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