Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Google ties with Nestle to launch ‘Android Kit Kat’

In one of the stranger marketing tie-ups this year, Google has partnered with Nestle to name the latest version of its Android mobile operating software after it’s Kit Kat chocolate bar.

05/09/2013  |  Full story...

Global consumer relationship trends: How to engage with socially conscious consumers

Consumers are increasingly conscious of buying ethical brands, with social media fast spreading negative publicity that can dent sales. This report and infographic from Nielsen looks how socially conscious consumers have become across 58 countries, and how to engage with them.

04/09/2013  |  Full story...

Video viral of the week: Heineken’s YouTube series ‘Dropped’ handcuffs odd couples together

Beer brand Heineken has just concluded its 3-month-long YouTube video campaign ‘Dropped’, featuring a series of strangers handcuffed together in remote locations. See why it’s our video viral of the week below…

03/09/2013  |  Full story...

Ten ways to improve your agency pitches (infographic)

Pitching to a client is a fraught process for any agency, but this infographic guide from communications agency KesselsKramer offers ten ways to get the most from the experience and stand out from rivals.

29/08/2013  |  Full story...

Snickers ‘misspelling’ search keyword campaign reaches 500,000 people in 3 days

Targeting fat-fingered typists across the UK, this clever search campaign from Snickers used misspelled words in Google keywords to capture hungry office workers’ attention during the working day. This case study outlines how the chocolate bar brand managed to reach 500,000 people within just three days of launch, without any seeding and for less cost than bidding on brand keywords.

23/08/2013  |  Full story...

Why brands need to think globally (infographic)

Worldwide consumers are buying, researching and engaging with brands on their mobile devices. But their priorities and levels of satisfaction vary wildly from country to country – so brands need to make sure their content is adapted and attuned to local needs. This video and infographic from Netbiscuits shows how brands can be missing out by ignoring the international audience online.

21/08/2013  |  Full story...

Facebook tests celebrity-only mobile app

Facebook is testing an app just for celebrities and high-profile figures, designed to help them manage their public persona, according to a news report.

15/08/2013  |  Full story...

How Ryan Gosling, Dove and Space Oddity went viral: Twitter hunts for formula to web success

Going viral on the internet is a goal for all brands, but is there is secret to becoming a web sensation? This week, Twitter examined three big viral video hits - actor Ryan Gosling 'refusing' to eat cereal, astronaut Chris Hadfield singing Space Oddity and Dove's Real Beauty marketing campaign to demonstrate how internet buzz spreads. Twitter produced 'dynamic visualisation' videos to show how the videos went viral, using different coloured dots to show how they spread on the social network.

14/08/2013  |  Full story...

The value of social media: Twitter tracks impact of brand tweets offline

Twitter has partnered with Datalogix to offer advertisers a way of monitoring the impact of their tweets on consumer behaviour, as the micro-blogging platform looks to woo brands with deeper insights into the value of social media campaigns.

09/08/2013  |  Full story...

Yahoo to ditch exclamation point!? Iconic logo to get overhaul after 18 years

Yahoo is to undergo yet another rebrand next month, but this time the internet giant looks set for the biggest overhaul yet to reflect the ‘renaissance’ of the brand under CEO Marrisa Meyer.

09/08/2013  |  Full story...

Most brand marketers ‘lack confidence’ in measuring ROI across multiple channels

Despite the promise of Big Data and social media, research study surveying 200 senior digital marketers demonstrates they are still suffering from wasted digital spend, with 81% lacking confidence in measuring ROI across multiple channels.

08/08/2013  |  Full story...

‘Fake fans’ documentary exposes murky world of click farms

This week’s Channel 4 documentary ‘Celebs, Brands and Fake Fans’ looked into the murky world of ‘click farms’- offering a warning to brands tempted to buy success on social media.

Watch a trailer for the programme here:

07/08/2013  |  Full story...

Facebook gives popular posts more attention with ‘story bump’

Facebook has revamped its news feed, showing popular posts for longer as the social network looks to increase engagement on the site and appeal more to advertisers.

07/08/2013  |  Full story...

Third of firms ‘do not have a social media strategy’

Nearly a third (32%) of businesses in the UK are yet to develop a social media strategy, according to a new report released this month.

07/08/2013  |  Full story...

The colour of marketing: Blue most popular for branding material

A study of some of the world’s most popular brands found that one third of them predominantly use blue in the branding materials, whilst red and greyscale came in at 29% and 28% respectively, heralding them all as popular choices for the world’s most successful brands.

07/08/2013  |  Full story...

P&G shifts 35% of US ad budget to digital

Procter & Gamble's digital spend makes up 35% of its ad budget in the US, as the FMCG giant looks to maximise the return on its marking investment.

06/08/2013  |  Full story...

Brands failing to use Facebook hashtags- report

Using hashtags in Facebook posts have been slow to take off on the social network, with most brands neglecting the new technique, according to new data.

Read the full report on Slideshare below:

30/07/2013  |  Full story...

Royal baby and online marketing: How 10 brands newsjacked the birth of Prince George

This month the world's media focused on one couple and one baby - attracting hundreds of millions of consumers, to thousands of high traffic pieces of content. Smart brands leapt at the opportunity creating branded content and tactical media buys. Danny Meadows-Klue, president of the Digital Training Academy, highlights some of the strongest approaches from marketers capitalising on Prince George's arrival: from Magnum to Oreo, Pampers to Coke. It's a great illustration of what's possible when you apply the Digital Acceleration Programme training - strong digital ecosystems let brands unlock leaps in reach and effectiveness, making any big cultural event an easy way to share your brand's point of view.

26/07/2013  |  Full story...

Nissan sponsors 4oD’s new download service

Channel 4 has launched an ad-funded download service, allowing users to download TV shows up to 30-days after their first broadcast, with Nissan signed up as the first sponsor.

26/07/2013  |  Full story...

Facebook mobile users soar 20%- woos advertisers with 'beach reach'

Faceboook saw mobile visitor numbers from the US and UK increase by some 20% during June this year, as the social network looks to woo more mobile advertisers during the summer months as people access their smartphones outside in the hot weather.

18/07/2013  |  Full story...

Danone runs social coupons to promote new yoghurt

Danone has picked Coupons.com to run a product sampling campaign via Facebook, as the firm looks to promote the new range of super thick yogurts, danio.

16/07/2013  |  Full story...

Brands ignoring 52% of devices when developing for mobile web

Brands are ignoring less popular mobile operating systems at their peril. A new report indicates that the top 10 mobile devices account for only 48% of total traffic, with regional variances leading to an increasingly broken experiences for users.

15/07/2013  |  Full story...

Video viral of the week: Purina generates puppy love as dog food ad gets 2m views

Purina’s dog food brand Beneful has created a canine-based Rube Goldberg machine for its latest campaign, creating a buzz online with 2 million YouTube views just 2 weeks after launch. See why it’s our video viral of the week below…

15/07/2013  |  Full story...

Cruises: Brands account for 61% of online searches for cruise holidays

UK consumers made 1.7 million searches online for cruise holidays in May, reveals a new independent report, published by Greenlight.

12/07/2013  |  Full story...

Shazam gets $40m funding boost from ‘world’s richest person’

UK-based music discovery and marketing firm Shazam has raised an extra $40m (£26.8m) after getting investment from the world’s richest billionaire.

08/07/2013  |  Full story...

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