Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Unilever tests combined TV and web ad audience metric

Unilever and Mondelez are the first brands to sign up to Nielsen's trial of a service to measure combined TV and online ad audiences.

02/07/2013  |  Full story...

Top 6 SEO trends- What factors boost rankings in Google searches?

Web pages that rank higher in Google searches tend to have more Google+ plus ones and Facebook shares, but keyword domains are becoming less important, according to new US research.

27/06/2013  |  Full story...

The most wanted brands in email marketing: Dorothy Perkins, Sainsbury’s and Match saved from spam folder

New email data shows which brands consumers love enough to rescue them from the spam folder, including Apple, Amazon, eBay, Dorothy Perkins, Sainsbury’s and Match.com.

26/06/2013  |  Full story...

Social food on the high street: Connecting ‘likes’ to purchases

40% of top retail food brands are not using social media to promote their brands, with many neglecting Twitter and missing out on sales as a result, according to new research.

25/06/2013  |  Full story...

KFC India debuts first digital only campaign with Facebook graphic novel

KFC India has launched its first ever digital only campaign, promoting its Krushers at net-savvy teenagers in the country.

24/06/2013  |  Full story...

Cannes Lions 2013- Video highlights from day seven

This video recap from Cannes Lions TV offers a catch up on highlights from seminars on the final day of Cannes Lions, featuring DARE, The Wharton School, Big Spaceship and LatinWorks.

24/06/2013  |  Full story...

Cannes Lions 2013- Video highlights from day six

Catch up on some of the seminars action from the Cannes Lions Festival's sixth day, including clips featuring The Coca-Cola Company with Sir Martin Sorrell, George Lois and Lee Clow, the Aegis Media/MIT

24/06/2013  |  Full story...

Cannes Lions 2013- Video highlights from day five

This video offers highlights the seminars on the fifth day of Cannes Lions 2013, featuring sessions from Tumblr, Cirque du Soleil, Lou Reed, architect Rem Koolhaas.

24/06/2013  |  Full story...

Cannes Lions 2013: Richard Dawkins discusses memes

Richard Dawkins was in Cannes as part of the Saatchi & Saatchi New Directors' Showcase and took a moment to explain to Cannes Lions TV what he means when he talks about a meme - a term he coined.

24/06/2013  |  Full story...

Axe ‘space academy’ campaign scoops three Cannes Lions awards

London agency Bartle Bogle Hegarty has been awarded three of the UK's five awards in the Promo & Activation Lions, taking home Gold, Silver and Bronze Lions for its work for Axe (known as Lynx in the UK).

Watch one of the campaign videos below:

21/06/2013  |  Full story...

Dove Sketches wins gold at Cannes: Over 55m views from just one upload on YouTube

Unilever's Dove campaign, ‘Real Beauty Sketches’, has won two gold awards at Cannes Lions 2013, after impressing the jury with the most viewed online ad of the year, attracting over 55 million YouTube views so far.

21/06/2013  |  Full story...

Cannes Lions 2013- Video highlights from day four

This video offers highlights the seminars on the fourth day of Cannes Lions 2013, featuring Sean Combs, Anderson Cooper, Conan O'Brien, Jimmy Wales and Sir Alan Parker.

21/06/2013  |  Full story...

Cannes Lions 2013- Video highlights from day two

This video offers highlights the seminars on the second day of Cannes Lions 2013, featuring seminars from Adobe, PARTY, Yahoo! and Mindshare with McLaren F1.

20/06/2013  |  Full story...

Cannes Lions 2013- Video highlights from day one

Often called the world's biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2013, featuring Nick Cannon, Martha Stewart and Melanie Brown at the MailOnline seminar, the AOL session, Shepard Fairey at Arnold Worldwide, and the Hakuhodo seminar.

19/06/2013  |  Full story...

Major UK retailers 'failing to optimise email marketing for mobile '

The top online retailers in the UK and US are underperforming at critical elements of email marketing, including sign up and subject lines, according to a new report.

19/06/2013  |  Full story...

Yandex search engine marketing in Russia unveils new digital marketing techniques

New developments at Yandex unlock new approaches for search engine marketing in Russia. Their redesigned results pages unlock new digital marketing techniques for brands as new “snippets” allow results to be more deeply integrated.

Watch this video explaining how the service works below:

No Man Is An Island from Yandex on Vimeo.

17/06/2013  |  Full story...

Unilever ramps up crowd-sourcing with eYeka partnership

Unilever has extended its partnership with co-creation community eYeka, as the FMCG giant looks to further tap into crowd-sourced marketing campaigns.

11/06/2013  |  Full story...

WPP offers real-time brand insights on Twitter

WPP has partnered with Twitter to give advertisers deeper insight into how people use the social network.

10/06/2013  |  Full story...

Coca-Cola tests home delivery service in India

Coca Cola is testing an online store for home delivery of all its products in India, as the beverage giant looks to tap the burgeoning e-commerce market for the first time.

10/06/2013  |  Full story...

'Generation Y' favours internet brands- Amazon more popular than Google (infographic)

Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey.

07/06/2013  |  Full story...

Amazon ramps up targeting as ad revenue ‘overtakes Twitter’

Is a sleeping giant awakening in the online ad industry? Amazon’s ad sales remain a tiny portion of its overall revenues, but this looks set to change, with the retailer announcing ambitions to ramp up targeting and bring in $800m in ad revenue this year, overtaking Twitter in the process.

06/06/2013  |  Full story...

Facebook gives brands and celebrities ‘Verified Pages’

Facebook is introducing ‘Twitter-style’ Verified Pages, giving businesses and public figures an authentic blue check mark next to their profiles, helping to tackle the problem of misleading fake profiles on the social network.

30/05/2013  |  Full story...

How to create a slow motion video: New tool from YouTube

Google latest YouTube tool lets users create video that plays at one eighth the speed of their original- and looks as if it was filmed with a high-speed camera. With viewer interest in the technique expected to rise as a result (cue plenty of ‘Matrix’ parodies), read our simple guide on how to create a slow motion video on YouTube below…

29/05/2013  |  Full story...

Dove ‘Real Beauty’ sketches becomes most viewed online ad of the year

Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013.

23/05/2013  |  Full story...

Branded Vine videos ‘4 times more likely to be shared than standard videos’

Twitter’s 6 second video platform Vine is becoming a hot new channel for marketers, according to new research from Unruly media.

21/05/2013  |  Full story...

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