Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Puma pays fans for showing off skills via app

Sports brand Puma is offering to pay smartphone users and social media fans for their own content –specifically photos of them performing physical tasks.

28/03/2013  |  Full story...

ICANN ‘Trademark Clearinghouse’ goes live to protect brands online

Domian watchdog ICANN has launched Trademark Clearinghouse (TMCH), a new service for brands to protect their trademarks against potential infringement, ahead of the entry of multiple generic Top-Level Domains (gTLDs) into the Internet later this year.

27/03/2013  |  Full story...

Are social media sales a myth? Coca-Cola claims no impact from online buzz

Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact of brand sales.

25/03/2013  |  Full story...

Social media crisis management: Following 3 brands on the 'fail trail'

When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three case studies and charts the ‘fail trail’ as companies recover from a social media crisis.

22/03/2013  |  Full story...

Third of digital ads ‘may never be seen’ (Infographic)

Over a third of rich media ads served on a web page are not being seen by the consumer, due to poor visibility on the page, according to new research.

22/03/2013  |  Full story...

Facebook lets advertisers target audience ‘lookalikes’

Facebook has launched ‘Lookalike Audiences’, a new tool that lets advertisers reach users similar to those already in their targeting lists.

21/03/2013  |  Full story...

Shoppers say premium brands that never offer discounts are ‘out of touch’

Over half (59%) of UK shoppers believe premium brands that never offer discounts are out of touch with customers, according to new research.

20/03/2013  |  Full story...

Facebook or corporate pages: Which is more important for brands?

Corporate websites are still the top priority for digital marketers, but a social media presence on Facebook, Twitter and LinkedIn is becoming more important, according to a new survey.

18/03/2013  |  Full story...

Social media measurement: Pinterest debuts analytics tools

Pinterest has launched new social media measurement tools to help businesses monitor user behaviour on the popular online scrapbooking site

12/03/2013  |  Full story...

Half of companies ‘have lost a device with important data’ (Infographic)

Half of companies have lost a device with important company data on it, causing security implications for over a fifth of organisations, according to new data.

12/03/2013  |  Full story...

Saucy subject lines seduce subscribers: ‘Lust’ trumps ‘love’ in email marketing

This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return Path looks at reasons for these anomalies, and provides some top tips for email marketing seasonal campaigns.

07/03/2013  |  Full story...

Plans for ‘.uk’ domains put on hold

UK domain registry Nominet has shelved plans for a shorter “.uk” country code domain, following a three-month consultation.

04/03/2013  |  Full story...

SEO mystery: Interflora vanishes from Google search after Valentine's promotion

Interflora has disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines.

28/02/2013  |  Full story...

Gaming as content (and some brands that got the hang of it)

Gaming has evolved from a ‘nerdy’ pastime into mainstream culture, from apps and consoles to Foursquare and augmented reality. In turn, brands are wising up to the deep engagement gaming can bring over video, display or text-based ads. This white paper from Say Media looks at the opportunities of ‘gamification’ and looks at 3 brands that have got it right…

28/02/2013  |  Full story...

UK digital ad trends: Display budgets moving to video?

Ad agencies are spending more on online video, with many shifting budgets from display to fund the investment, according to a new UK survey.

28/02/2013  |  Full story...

Burger King gets 30,000 followers after hack (infographic)

Supporting the theory that ‘there’s no such thing as bad publicity’, this infographic from Synthesio looks at the statistics behind this week’s Burger King Twitter hack… and how the fast food chain got 30,000 new followers in just one day.

22/02/2013  |  Full story...

US digital ad spend predictions for 2013

This chart shows the forecasted percentage breakdown of US brand's digital ad spend. The majority of brands surveyed will be spending between $1m and $10 million (30%). 10% of brands have predicted their digital spends to be over $100m.

US digital ad spend predictions for 2013. This chart shows the forecasted percentage breakdown of US brand's digital ad spend. The majority of brands surveyed will be spending between $1m and $10 million (30%). 10% of brands have predicted their digital spends to be over $100m.<br />

18/02/2013  |  Full story...

Lyons Tea gets first ‘pause button’ video ads on RTE player

Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website.

18/02/2013  |  Full story...

Windows 8- how are brands using in-app advertising?

Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats.

15/02/2013  |  Full story...

Magnum debuts Twitter coupon giveaway with #GrabaSpoon hashtag

Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents.

15/02/2013  |  Full story...

Global ad spend change by sector 2011-2012

This chart shows the growth in percentage of ad spend by sector. Telecommunications saw the largest growth since 2011 (6.6%). Both Durables and the Healthcare sector reported decreases in ad spend for 2012 with-3.5% and -0.4%.

Global ad spend change by sector 2011-2012. This chart shows the growth in percentage of ad spend by sector. Telecommunications saw the largest growth since 2011 (6.6%). Both Durables and the Healthcare sector reported decreases in ad spend for 2012 with-3.5% and -0.4%.

13/02/2013  |  Full story...

Global ad spend by sector for Q3 2012

This chart shows the ad spend market share for 11 sectors. FMCG ad spend contributed to over a quarter of all ad dollars spent over the analysed period (25.1%). The sector with the lowest overall share was clothing and accesories with 3.3%.

Global ad spend by sector for Q3 2012. This chart shows the ad spend market share for 11 sectors. FMCG ad spend contributed to over a quarter of all ad dollars spent over the analysed period (25.1%). The sector with the lowest overall share was clothing and accesories with 3.3%.

13/02/2013  |  Full story...

LBi and Digitas to merge after Publicis buy

US-based agency Digitas is merging with Dutch agency LBi, as parent company Publicis looks to consolidate its global digital marketing network.

12/02/2013  |  Full story...

Social media strategies: Brands ‘failing to reach key influencers online’

Just 11% of US corporate social media ad budgets are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research.

08/02/2013  |  Full story...

Advertising.com renamed as ‘AOL Networks’

Advertising.com Group has officially been renamed AOL Networks, after being bought by the internet media giant back in 2004.

06/02/2013  |  Full story...

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