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Entries from Digital Intelligence tagged with "brands"

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Saucy subject lines seduce subscribers: ‘Lust’ trumps ‘love’ in email marketing

This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return Path looks at reasons for these anomalies, and provides some top tips for email marketing seasonal campaigns.

07/03/2013  |  Full story...

Plans for ‘.uk’ domains put on hold

UK domain registry Nominet has shelved plans for a shorter “.uk” country code domain, following a three-month consultation.

04/03/2013  |  Full story...

SEO mystery: Interflora vanishes from Google search after Valentine's promotion

Interflora has disappeared from the front page of Google’s natural search results, fuelling speculation that the florist has breached the search engine’s guidelines.

28/02/2013  |  Full story...

Gaming as content (and some brands that got the hang of it)

Gaming has evolved from a ‘nerdy’ pastime into mainstream culture, from apps and consoles to Foursquare and augmented reality. In turn, brands are wising up to the deep engagement gaming can bring over video, display or text-based ads. This white paper from Say Media looks at the opportunities of ‘gamification’ and looks at 3 brands that have got it right…

28/02/2013  |  Full story...

UK digital ad trends: Display budgets moving to video?

Ad agencies are spending more on online video, with many shifting budgets from display to fund the investment, according to a new UK survey.

28/02/2013  |  Full story...

Burger King gets 30,000 followers after hack (infographic)

Supporting the theory that ‘there’s no such thing as bad publicity’, this infographic from Synthesio looks at the statistics behind this week’s Burger King Twitter hack… and how the fast food chain got 30,000 new followers in just one day.

22/02/2013  |  Full story...

US digital ad spend predictions for 2013

This chart shows the forecasted percentage breakdown of US brand's digital ad spend. The majority of brands surveyed will be spending between $1m and $10 million (30%). 10% of brands have predicted their digital spends to be over $100m.

US digital ad spend predictions for 2013. This chart shows the forecasted percentage breakdown of US brand's digital ad spend. The majority of brands surveyed will be spending between $1m and $10 million (30%). 10% of brands have predicted their digital spends to be over $100m.<br />

18/02/2013  |  Full story...

Lyons Tea gets first ‘pause button’ video ads on RTE player

Unilever Ireland is running a new ‘on pause’ video ad campaign for its Lyons Tea brand in Ireland- triggered every time a user pauses their video player on the RTE website.

18/02/2013  |  Full story...

Windows 8- how are brands using in-app advertising?

Following the launch of Windows 8 Ads-in-Apps (AiA) Microsoft has unveiled the latest campaigns to make use of its new cross-platform ad formats.

15/02/2013  |  Full story...

Magnum debuts Twitter coupon giveaway with #GrabaSpoon hashtag

Luxury ice-cream brand Magnum is working with Coupons.com to run a Twitter camapign promoting its new pleasure pots, offering free ice-cream to the first 5,000 respondents.

15/02/2013  |  Full story...

Global ad spend change by sector 2011-2012

This chart shows the growth in percentage of ad spend by sector. Telecommunications saw the largest growth since 2011 (6.6%). Both Durables and the Healthcare sector reported decreases in ad spend for 2012 with-3.5% and -0.4%.

Global ad spend change by sector 2011-2012. This chart shows the growth in percentage of ad spend by sector. Telecommunications saw the largest growth since 2011 (6.6%). Both Durables and the Healthcare sector reported decreases in ad spend for 2012 with-3.5% and -0.4%.

13/02/2013  |  Full story...

Global ad spend by sector for Q3 2012

This chart shows the ad spend market share for 11 sectors. FMCG ad spend contributed to over a quarter of all ad dollars spent over the analysed period (25.1%). The sector with the lowest overall share was clothing and accesories with 3.3%.

Global ad spend by sector for Q3 2012. This chart shows the ad spend market share for 11 sectors. FMCG ad spend contributed to over a quarter of all ad dollars spent over the analysed period (25.1%). The sector with the lowest overall share was clothing and accesories with 3.3%.

13/02/2013  |  Full story...

LBi and Digitas to merge after Publicis buy

US-based agency Digitas is merging with Dutch agency LBi, as parent company Publicis looks to consolidate its global digital marketing network.

12/02/2013  |  Full story...

Social media strategies: Brands ‘failing to reach key influencers online’

Just 11% of US corporate social media ad budgets are targeting blogs and influencers online, where 86% of their key influencers are found, according to new research.

08/02/2013  |  Full story...

Advertising.com renamed as ‘AOL Networks’

Advertising.com Group has officially been renamed AOL Networks, after being bought by the internet media giant back in 2004.

06/02/2013  |  Full story...

Affiliate marketing can get '£11 return for every pound spent’- IAB

Affiliate marketing is generating £11 in sales for every pound spent for brands, according to a new report from the IAB.

04/02/2013  |  Full story...

Video viral of the week: Tiger Woods returns to Nike… and gets 7m YouTube views

As Lance Armstrong falls from grace (and Nike’s sponsorship roster), another controversial sporting figure has made a return to the sports brand's video ads. Tiger Woods battles Rory McIlroy in this humourous golfing tee-off where ‘no cup is safe’. See why it’s our video viral of the week below...

22/01/2013  |  Full story...

Chicago Town pizza ties on pack promitions with online campaign

Food brand Dr Oetker has teamed with Coupons.com to run a new campaign to promote its Chicago Town pizza’a both on-pack on online.

22/01/2013  |  Full story...

Coca-Cola and Unilever sign up for ‘emotional measurement’ analytics

Two FMCG giants, Coca-Cola and Unilever, have signed up to research agency Millward Brown’s ‘facial coding software’ to measure the impact of their advertising.

21/01/2013  |  Full story...

Twitter case study: Waitrose tweet contest- PR disaster or triumph?

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A Twitter campaign from Waitrose became the subject of ridicule during September 2012, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media. The supermarket invited Twitter customers to finish the sentence ‘I shop at Waitrose because…’, asking them to include the hashtag “#WaitroseReasons”. Most of the tweets made fun of Waitrose’s prices and its upmarket image. This case study examines the risks and rewards of running hashtag-based social media campaigns...

More on this Case study …
Brand: Waitrose | Country: UK | Sector: Retail, Supermarket | Format: Twitter, social media

16/01/2013  |  Full story...

Twitter case study: Toyota offers sweets for tweets

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To promote its new Etios car in South Africa, Toyota promised to make people smile. The Sweets for Tweets installation, created by HelloComputer and ThingKing, did just that by rewarding virtual smile tweets with real-life candy via a Wonka-like contraption. The campaign matched the new Toyota Etios tagline, “Here to make you smile”, promoting a positive brand message and putting the car across as a fun machine to drive.

YouTube case study

More on this Case study …
Brand: Toyota | Country: South Africa | Agency: HelloComputer, ThingKing | Sector: Retail, Automotive | Format: Twitter,Mobile, social media

16/01/2013  |  Full story...

Social media case study- Beauty retailer Sephora mixes in-store, mobile and online to build brand love

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Looking for a retail brand who has made best use of digital media to enhance the shopping experience? Then look no further than Sephora. This US-based beauty retailer has been incredibly savvy at seamlessly integrating all the latest web, social and mobile media platforms with the physical store to drive customer engagement and sales. They have cleverly leveraged social media – through Facebook, Twitter and more recently Pinterest – to build an on-going dialogue with a large and loyal online fan-base of beauty lovers. They have developed mobile, tablet and in-store digital media platforms to interweave the online / offline shopping journey.

16/01/2013  |  Full story...

Case study: How Parle Agro used Twitter to track stock, meet demand and engage with consumers

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Supply and demand can be a tricky balancing act, but Indian snack-brand Parle Agro made smart use of Twitter as a way to gauge which stock to order next. Parle used Twitter to track stocks with consumers tweeting in about non availability of the baked snack Hippo. At zero cost Parle was able to replenish the stock in hours and keep the consumers updated about the availability of the snack. The campaign led to 76% increase in sales with few months of launch. The number of people tweeting was equivalent to 50% of sales and distribution network for Hippo. The campaign also helped Parle identify key markets and potential markets for Hippo.

YouTube case study Hippo Twitter strategy

More on this Case study …
Brand: Hippo | Media: Twitter | Country: India |Sector: FMCG | Agency: Creativeland Asia| Format: Twitter

16/01/2013  |  Full story...

Sweden Institute uses Twitter to reposition the country and get free PR worth $20m

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The Sweden institute used Twitter and citizens of Sweden to communicate and position Sweden as a progressive country. The image of Sweden is built with tweets as a dynamic, innovative and deeply human country. The campaign resulted in 26,000 followers from 120 countries in six weeks. The case featured in all major media globally for a PR value above $19,800,000.

Case study | Twitter campaign | Rotation Curation | Cannes Lions awards page

More on this case study…
Brand: Swedish Institute | Country: Sweden| Sector: Travel & Tourism | Objective: build brand engagement | Agency: Volontaire Stockholm

16/01/2013

Case study: Special K creates earned media around new product launch with pop-up Tweet Shop

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Special K found a great way to generate online conversation / earned media around a new product launch. As part of the launch of their new Cracker Crisp product range the brand set up a temporary shop in London’s Soho and asked visitors to use Twitter in order to receive a free sample. All they had to do was post a positive message about the new product on Twitter including the hashtag #tweetshop and the product sample was theirs. This innovative way to bridge the physical and digital via the imaginative use of social media and smartphones meant that the launch received a great deal of online PR and buzz.

More on this Case study …
Brand: Special K | Country: UK | Sector: FMCG, Food and Beverage | Format: Social Media, Twitter, PR

16/01/2013

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