Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Dove ‘Real Beauty’ sketches becomes most viewed online ad of the year

Dove’s latest viral marketing video ‘Real Beauty Sketches’ has racked up over 114 million views since its launch in April 2013.

23/05/2013  |  Full story...

Branded Vine videos ‘4 times more likely to be shared than standard videos’

Twitter’s 6 second video platform Vine is becoming a hot new channel for marketers, according to new research from Unruly media.

21/05/2013  |  Full story...

Organic posting most popular social media tactic… but paid ads are most successful

Branded pages and organic posts on social media sites are not enough to produce an effective social marketing strategy, according to a new study.

20/05/2013  |  Full story...

Hilton teams with Google for YouTube travel community

Hilton has launched a user-generated travel community ‘DTour’ on YouTube, as the hotel chain looks to expand its digital reach.

15/05/2013  |  Full story...

Huggies ‘TweetPee’ app tells parents to change baby’s diaper

Diaper manufacturer Huggies has teamed up with creative agency Ogilvy Brazil to create ‘Huggies TweetPee’; a gadget and app that lets parents know when their baby needs a change in diaper.

The Brazilian TV advert for TweetPee (in Portugese) is below:

10/05/2013  |  Full story...

Facebook offers simpler ad targeting with ‘Promoted Page Likes’

Facebook has rolled out its Promoted Page Like system globally, designed to offer a simple paid targeting ad tool for smaller businesses on the social network.

Watch this video explaining how Promoted Page Likes works below:

02/05/2013  |  Full story...

‘Share a Coke’ campaign replaces iconic packaging with people’s names

Coca-Cola has launched a campaign replacing its packaging with 150 of the most popular names using the brand’s iconic typeface.

01/05/2013  |  Full story...

Twitter’s biggest ad deal yet- SMG clients get top placement on social network

Twitter has secured a sponsorship deal with Publicis’ Starcom MediaVest Group (SMG), in a deal that could be worth several hundred million dollars in extra ad revenue for the social network.

24/04/2013  |  Full story...

Infographic: Which complaints cause customers to abandon purchases and terminate contracts?

Shoddy service, redundant questions and disconnected processes are leading customers to abandon purchases, switch suppliers and terminate contracts. This is according to a survey commissioned by Redwood Software.

24/04/2013  |  Full story...

Report: Gamification success relies on culture, not technology

Organizations should keep in mind that gamification is about more than just the underlying technology, says Ovum. By also considering the strategic, organizational, cultural, and psychological aspects of reasonably priced and low-risk gamification applications, businesses can improve productivity.

19/04/2013  |  Full story...

AOL revamps parenting site Parentdish with Comfort as ad partner

AOL UK’s dedicated parenting website, Parentdish, has relaunched this week with Comfort as its official advertising partner across all screens.

18/04/2013  |  Full story...

US internet ad spend ‘grew 15% in 2012’

Internet ad revenues in the US hit record-breaking double digita growth in 2012, reaching nearly $37bn, with mobile ad revenues leading the growth, according to new figures.

17/04/2013  |  Full story...

Red Bull promotes music start-ups with Amplifier launch

Drinks brand Red Bull has launched a new scheme to promote music technology start-ups in the UK. The campaign has gone live accompanied by a video featuring Dave Haynes from Soundcloud, Ghostpoet, Asi Sharabi from Sidekick Studios and David Bartot from Red Bull talking about the pitfalls of starting a business in the music industry, and how Red Bull can help amp up their customer base.

11/04/2013  |  Full story...

Puma pays fans for showing off skills via app

Sports brand Puma is offering to pay smartphone users and social media fans for their own content –specifically photos of them performing physical tasks.

28/03/2013  |  Full story...

ICANN ‘Trademark Clearinghouse’ goes live to protect brands online

Domian watchdog ICANN has launched Trademark Clearinghouse (TMCH), a new service for brands to protect their trademarks against potential infringement, ahead of the entry of multiple generic Top-Level Domains (gTLDs) into the Internet later this year.

27/03/2013  |  Full story...

Are social media sales a myth? Coca-Cola claims no impact from online buzz

Social media’s ability to boost sales has come into question this month, with one of the world’s biggest brands claiming that online buzz from the likes of Facebook and Twitter has little impact of brand sales.

25/03/2013  |  Full story...

Social media crisis management: Following 3 brands on the 'fail trail'

When Domino’s employees were caught on YouTube defiling a pizza, the company took less than 3 weeks to claw back a 22% drop in customer sentiment. However, when Nestle and United Airlines suffered setbacks, the brands took considerably longer to recover. This infographic from software and consultancy firm SDL Social Intelligence looks at all three case studies and charts the ‘fail trail’ as companies recover from a social media crisis.

22/03/2013  |  Full story...

Third of digital ads ‘may never be seen’ (Infographic)

Over a third of rich media ads served on a web page are not being seen by the consumer, due to poor visibility on the page, according to new research.

22/03/2013  |  Full story...

Facebook lets advertisers target audience ‘lookalikes’

Facebook has launched ‘Lookalike Audiences’, a new tool that lets advertisers reach users similar to those already in their targeting lists.

21/03/2013  |  Full story...

Shoppers say premium brands that never offer discounts are ‘out of touch’

Over half (59%) of UK shoppers believe premium brands that never offer discounts are out of touch with customers, according to new research.

20/03/2013  |  Full story...

Facebook or corporate pages: Which is more important for brands?

Corporate websites are still the top priority for digital marketers, but a social media presence on Facebook, Twitter and LinkedIn is becoming more important, according to a new survey.

18/03/2013  |  Full story...

Social media measurement: Pinterest debuts analytics tools

Pinterest has launched new social media measurement tools to help businesses monitor user behaviour on the popular online scrapbooking site

12/03/2013  |  Full story...

Half of companies ‘have lost a device with important data’ (Infographic)

Half of companies have lost a device with important company data on it, causing security implications for over a fifth of organisations, according to new data.

12/03/2013  |  Full story...

Saucy subject lines seduce subscribers: ‘Lust’ trumps ‘love’ in email marketing

This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return Path looks at reasons for these anomalies, and provides some top tips for email marketing seasonal campaigns.

07/03/2013  |  Full story...

Plans for ‘.uk’ domains put on hold

UK domain registry Nominet has shelved plans for a shorter “.uk” country code domain, following a three-month consultation.

04/03/2013  |  Full story...

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