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Entries from Digital Intelligence tagged with "brands"

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eBay redesigns logo with modern look

eBay has unveiled its new look logo, as the online marketplace looks to convey a sleek modern image awayfrom its manic auction-based origins. The primary-coloured logo has been scaled down from the manic lettering it displayed for almost two decades, and will now showcase the company's name in a more modern way.

20/09/2012  |  Full story...

Trust in advertising – paid, owned and earned

Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if so, can we even do anything about it?

19/09/2012  |  Full story...

Twitter gets Facebook-style profile page revamp

Twitter has updated its profile pages with Facebook-style header photos, as the micro-blogging firm looks to broaden its multi-platform functions, across the web, mobiles and tablets. In a blog post, Twitter said the changes gave users the opportunity to 'make their presence on Twitter more meaningful'.

19/09/2012  |  Full story...

Procter & Gamble teams with Google for Football YouTube channel

FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand. The ‘Gillette Football Club’ will show highlights and goals from several major international leagues, though the channel won’t feature any action from England’s Premier League, as the online rights are owned by Yahoo.

Watch the launch video here:


19/09/2012  |  Full story...

Video viral of the week: Lays wins over Slovak market with low budget Facebook campaign

How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay's potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression…

Watch the case study video below (narrated by a talking potato, naturally).


14/09/2012  |  Full story...

EU cookie law: UK sites start to comply

Nearly one third (63%) of top UK websites have taken steps to address the new EU Cookie Directive, which aims to warns users when their data is being tracked online. The new research, from data privacy management firm TRUSTe, looked at UK website compliance efforts to date. TRUSTe's analysis reveals that nearly two in three top UK websites have implemented at least some measures to address the Directive, including several who have implemented robust and user-friendly compliance solutions. TRUSTe's study reviewed both compliance efforts and tracking activities on top UK consumer websites.

07/09/2012  |  Full story...

Coca-Cola crowdsources 50m Facebook fans for new campaign

Coca-Cola has marked its 50 millionth Facebook “Like” with a new campaign, drawing upon its social media fan base to identifying simple ways to ‘make the world a happier place’. Coca-Cola will identify individuals developing ideas that enable people to become more active, give to others, be social or engage in other activities associated with increased happiness. These creators will then collaborate with Coca-Cola and its Facebook community to develop ideas that help spread happiness around the world.

06/09/2012  |  Full story...

Grolsch begins social media drive with LBi

Dutch premium beer brand Grolsch has worked with LBi to launch a revamped global web presence grolsch.com, a Facebook hub aimed at joining up Grolsch’s digital and social content designed for sharing across multiple platforms.

06/09/2012  |  Full story...

Facebook offers email and phone number ad targeting

Facebook is launching a new ad targeting tool that uses email addresses, phone numbers and game and app developers' user IDs to larger advertisers. The advertisers will work directly with a Facebook sales representative, and in order for a company to track a Facebook user using any of that data, the Facebook user has to have already given the company that data on their own.

31/08/2012  |  Full story...

Facebook and fitness apps- a social success story?

Facebook is touting the success of a number of fitness apps, including Nike, as social networkers go digital to track and map their work out sessions. The site’s developers blog Wednesday highlighted four applications that have taken advantage of Facebook’s Open Graph to find success on the social network. With these apps, users can post a map of their run, gain a personal trainer in their pocket, count calories burned and share successes.

31/08/2012  |  Full story...

5 characteristics of winning TV ads

With 38 ads on average airing per minute across national TV, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers.

28/08/2012  |  Full story...

Microsoft debuts multi-channel ad units

Microsoft has launched a series of new ad unit types intended to help brands coordinate their campaigns across Microsoft's Web, mobile, Xbox and Skype platforms. The units include interactive video ads, units with responsive design features, and ads that swell or reveal 3D effects when users hover over them. Microsoft claims that marketers spend around $8.4 billion quarterly on online media ads. The ad units like VPAID ads, Mindmap, Magnetic Canvas ad, Swell ad and Polymorphic Ads vary in size and function.

24/08/2012  |  Full story...

Reckitt Benckiser picks Syncapse to manage social media for 20 brands

Reckitt Benckiser has hired Syncapse to manage the global social media presence of its 20 brands including Clearasil, Durex and Lysol. Under the deal, Syncapse will use its platform to create integrated social-marketing programs across Facebook, Twitter and Google+.

24/08/2012  |  Full story...

YouTube runs skippable ads on mobiles

YouTube has introduced skippable ads on its mobile site, letting viewers choose whether or not to watch a video ad, and only charges advertisers if the ad is watched. This type of ad, which YouTube calls TrueView, has been available on computers since late 2010. With TrueView, viewers can skip ads they don’t like after five seconds. Advertisers only pay if a viewer watches it for 30 seconds or completion, whichever comes first.

23/08/2012  |  Full story...

Starbucks Vs Costa: Who is winning the London check-in wars? (infographic)

Despite Starbucks having eight times the number of central London outlets, the chain secures less Facebook check-ins on average than rival coffee group Costa, according to new research. Socialbakers has released Facebook data which compares the social campaigns Starbucks and Costa have run over the past few weeks, measuring Facebook Check-Ins, likes and comments. This reveals how two competitor brands drive brand engagement through social media.

23/08/2012  |  Full story...

Judge rejects Facebook’s settlement offer for putting users’ faces in ads

A US judge has rejected Facebook's proposed legal settlement to resolve allegations that the social networking company violated its members' rights through the its 'Sponsored Stories' ad feature. The lawsuit follows complaints that Facebook was using people’s photos in ads without their permission. The feature took users' photos and used their faces in Facebook's in-site ads for brands after they had merely clicked the "thumbs-up" button and "Liked" the company.

21/08/2012  |  Full story...

Digital campaigns ‘boosted by Olympics’

Brands running online advertising and social media campaigns experienced an uplift during London 2012, with search volumes being higher than those seen during the Beijing Olympics in 2008, Google has found. One company that benefitted from the Olympics was Visa with its 'Go World' campaign, which invited consumers to show their support for Team Visa athletes in the form of virtual cheers across social media.

21/08/2012  |  Full story...

Average brand marketing budgets revealed: UK brands ‘have significant digital strategy failings’

Whilst the majority (71%) of UK brands have a digital strategy in place, more than half (56%) do not have a roadmap for the next three to five years, according to the results of a new survey of marketers. The report, from Amaze, found that 37% of respondents admitted to not measuring the ROI from their digital activity and 52% say their social media initiatives do not meeting their objectives.

20/08/2012  |  Full story...

Facebook tests controversial newsfeed ads for non-fans

Facebook is testing a new ad format that lets brands aim their advertising toward the newsfeeds of users who are not already a fan of the brand page. Previously, a company could only advertise in the newsfeed of its fans. Now Facebook is stepping out from limiting brands to only connected users. The plan is to show adverts for products or brands that users have not previously ‘liked’ on the site, pushing the ad reach for brands out to the site’s 1billion users.

17/08/2012  |  Full story...

Google takes patent search tool to Europe

Google has rolled out its patent search across Europe, along with a number of new features to help budding inventors, entrepreneurs and brands check if their ideas have been copyrighted. The tool was initially launched in the US back in 2006, but the revamped service now includes ‘prior art search’. "Prior art" is a legal term for records of innovation that preceded a specific patent claim.

17/08/2012  |  Full story...

Olympics 2012- how did the sponsors fare online?

The Olympics offers three levels of sponsorship to brands- worldwide, London-based and athlete-based. Social media app Wildfire (recently acquired by Google) has tracked the main sponsors’ activity on social media over the duration of the Olympics and looked at whether they have seen an uptake similar to that of the athletes.

17/08/2012  |  Full story...

Google+ debuts customised URLS... without plus sign?

Google+ is now offering custom URLs to profiles and pages, similar to the vanity URLs provided by Facebook and Twitter. The move also suggests the internet giant is looking to integrate the service as a 'social spine' into all its services. Google+'s custom URLs is currently available to a limited number of 'verified' profiles and pages. The service will be soon rolled out to more brands and individuals.

16/08/2012  |  Full story...

Non-sponsors win social Olympics- Nike takes gold ahead of Adidas

Nike was the most engaging brand on social media during the Olympics despite the fact that it was not an Olympic sponsor, according to new data. The findings, from Socialbakers ‘cheermeter’ tool, indicate that it’s not the Olympic sponsors who are winning the race for brand engagement. From the 27th of July to the 2nd of August, Nike’s Facebook fan base grew by 166,718 - more than double the growth of its sporting rival, Adidas, who despite core sponsorship deals, netted just 80,761 new fans over the same period.

16/08/2012  |  Full story...

IAB clashes with regulator over Facebook fan comments ruling

Online trade body the Interactive Advertising Bureau (IAB) Australia has criticised a regulator's decision to hold advertisers responsible for content on social networks. The organisation representing online advertising has questioned the decision by the advertising watchdog to make businesses liable for comments made on their Facebook pages claiming the ruling will be a burden and “hurt” the development of social media.

15/08/2012  |  Full story...

Video viral of the week: Little Printer causes big internet buzz

Little Printer has taken the Internet by storm, and it’s largely down to this simple but hugely effective YouTube video. Potentially the world's cutest printer, the device lets users print Tweets, photos and receipts without the need for bulky machines and expensive ink. See why it’s our video viral of the week below…

15/08/2012  |  Full story...

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