Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Top 10 travel brands in search- TripAdvisor drops down rankings

TripAdvisor.co.uk and Superbreak.com have dropped off the rankings of the ten most visible sites for hotel-related searches, according to new research. The latest research, ‘Hotels Sector Report - Issue 13’, by digital marketing agency, Greenlight, indicates that Marriott and Secret Escapes have risen up the rankings.

15/10/2012  |  Full story...

eBay revamps site with Pinterest-style layout

Online marketplace eBay has today rolled out a new website, with a strong visual style similar to Pinterest. The new look site allows users to create their own customised homepage as the firm moves away from its auction roots to focus more on instant purchases.

12/10/2012  |  Full story...

YouTube ads 'making as much revenue as US TV networks'

YouTube’s skippable ad format is now making Google as much revenue per hour as ads on cable TV, according to YouTube’s global head of content. Speaking at the Mipcom TV industry event, YouTube global head of content Robert Kyncl claimed the group’s skippable ads format means it is now matching US cable groups in terms of per-hour revenue.

11/10/2012  |  Full story...

Google offers to brand search results to appease EU monopoly charges

Google is reportedly offering to brand its search results to avoid the European Commission taking formal action against the company's alleged "abuse of dominance" in the search market. The Financial Times reports that Google is proposing to add its logo to products such as maps, airline flight details and other services that appear when people use the firm's search function.

11/10/2012  |  Full story...

Twitter online marketing effectiveness - new research toolkits for brands

Marketers looking for proof their social media is boosting brand metrics will like the new Twitter online marketing effectiveness research tools. Twitter is locked into the battle for the energy and budgets behind brand pages, and this effectiveness research gives an important edge. Here's why...

05/10/2012  |  Full story...

Facebook planning CRM tools for brands?

Facebook could be branching out from its core advertising revenues with plans to offer firms that have pages on the site with a range of ‘premium services’, such as customer relationship management (CRM) tools and search functions, according to a news report. Speaking to US TV network CNBC, Facebook Chief Operating Officer Sheryl Sandberg said that the company is looking at opportunities to sell premium services for businesses.

02/10/2012  |  Full story...

How are consumers sharing personal data with brands? (infographic)

Over 4 in 5 (82%) of UK consumers are happy to share their information with brands across at least one channel, according to this new infographic from Experian. The data divided UK consumers into 4 key categories depending on how many channels they are willing to share data with a company (eg email address, Facebook data, Pinterest boards).

24/09/2012  |  Full story...

Nestle puts GPS trackers in Kit Kat bars to deliver prizes

Nestle has launched a (slightly creepy) new promotion for its Kit Kat, Yorkie and Aero bars, embedding GPS trackers in select bars, with the promise to track down the buyer within 24 hours to deliver a £10,000 prize.The promotion called 'We will find you', will involve six KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium, or Yorkie bars.

Watch the promo video here:

24/09/2012  |  Full story...

Microsoft gets first new logo in 25 years

Microsoft has updated its logo for the first time since 1987, with a more modern look that matches the metro-style tiles of its new Windows Mobile operating system. The new logo features a lighter, grey typeface and a streamlined version of the multi-coloured square associated with its Windows products. The updated look is already live on the microsoft.com home page.

Watch the launch video here:

21/09/2012  |  Full story...

eBay redesigns logo with modern look

eBay has unveiled its new look logo, as the online marketplace looks to convey a sleek modern image awayfrom its manic auction-based origins. The primary-coloured logo has been scaled down from the manic lettering it displayed for almost two decades, and will now showcase the company's name in a more modern way.

20/09/2012  |  Full story...

Trust in advertising – paid, owned and earned

Social recommendations and brand websites are more trusted than advertising, yet ad dollars continue to rise globally. Randall Beard, Global Head of Advertiser Solutions at Nielsen looks at paid, owned and earned media and asks if trust in advertising matters? And if so, can we even do anything about it?

19/09/2012  |  Full story...

Twitter gets Facebook-style profile page revamp

Twitter has updated its profile pages with Facebook-style header photos, as the micro-blogging firm looks to broaden its multi-platform functions, across the web, mobiles and tablets. In a blog post, Twitter said the changes gave users the opportunity to 'make their presence on Twitter more meaningful'.

19/09/2012  |  Full story...

Procter & Gamble teams with Google for Football YouTube channel

FMCG giant Procter & Gamble has struck a deal with Google to create a football-based YouTube channel to promote its Gillette male grooming brand. The ‘Gillette Football Club’ will show highlights and goals from several major international leagues, though the channel won’t feature any action from England’s Premier League, as the online rights are owned by Yahoo.

Watch the launch video here:


19/09/2012  |  Full story...

Video viral of the week: Lays wins over Slovak market with low budget Facebook campaign

How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay's potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression…

Watch the case study video below (narrated by a talking potato, naturally).


14/09/2012  |  Full story...

EU cookie law: UK sites start to comply

Nearly one third (63%) of top UK websites have taken steps to address the new EU Cookie Directive, which aims to warns users when their data is being tracked online. The new research, from data privacy management firm TRUSTe, looked at UK website compliance efforts to date. TRUSTe's analysis reveals that nearly two in three top UK websites have implemented at least some measures to address the Directive, including several who have implemented robust and user-friendly compliance solutions. TRUSTe's study reviewed both compliance efforts and tracking activities on top UK consumer websites.

07/09/2012  |  Full story...

Coca-Cola crowdsources 50m Facebook fans for new campaign

Coca-Cola has marked its 50 millionth Facebook “Like” with a new campaign, drawing upon its social media fan base to identifying simple ways to ‘make the world a happier place’. Coca-Cola will identify individuals developing ideas that enable people to become more active, give to others, be social or engage in other activities associated with increased happiness. These creators will then collaborate with Coca-Cola and its Facebook community to develop ideas that help spread happiness around the world.

06/09/2012  |  Full story...

Grolsch begins social media drive with LBi

Dutch premium beer brand Grolsch has worked with LBi to launch a revamped global web presence grolsch.com, a Facebook hub aimed at joining up Grolsch’s digital and social content designed for sharing across multiple platforms.

06/09/2012  |  Full story...

Facebook offers email and phone number ad targeting

Facebook is launching a new ad targeting tool that uses email addresses, phone numbers and game and app developers' user IDs to larger advertisers. The advertisers will work directly with a Facebook sales representative, and in order for a company to track a Facebook user using any of that data, the Facebook user has to have already given the company that data on their own.

31/08/2012  |  Full story...

Facebook and fitness apps- a social success story?

Facebook is touting the success of a number of fitness apps, including Nike, as social networkers go digital to track and map their work out sessions. The site’s developers blog Wednesday highlighted four applications that have taken advantage of Facebook’s Open Graph to find success on the social network. With these apps, users can post a map of their run, gain a personal trainer in their pocket, count calories burned and share successes.

31/08/2012  |  Full story...

5 characteristics of winning TV ads

With 38 ads on average airing per minute across national TV, breaking through the clutter is essential. According to a recent analysis from Nielsen, there are five common characteristics of TV ads that resonate with consumers.

28/08/2012  |  Full story...

Microsoft debuts multi-channel ad units

Microsoft has launched a series of new ad unit types intended to help brands coordinate their campaigns across Microsoft's Web, mobile, Xbox and Skype platforms. The units include interactive video ads, units with responsive design features, and ads that swell or reveal 3D effects when users hover over them. Microsoft claims that marketers spend around $8.4 billion quarterly on online media ads. The ad units like VPAID ads, Mindmap, Magnetic Canvas ad, Swell ad and Polymorphic Ads vary in size and function.

24/08/2012  |  Full story...

Reckitt Benckiser picks Syncapse to manage social media for 20 brands

Reckitt Benckiser has hired Syncapse to manage the global social media presence of its 20 brands including Clearasil, Durex and Lysol. Under the deal, Syncapse will use its platform to create integrated social-marketing programs across Facebook, Twitter and Google+.

24/08/2012  |  Full story...

YouTube runs skippable ads on mobiles

YouTube has introduced skippable ads on its mobile site, letting viewers choose whether or not to watch a video ad, and only charges advertisers if the ad is watched. This type of ad, which YouTube calls TrueView, has been available on computers since late 2010. With TrueView, viewers can skip ads they don’t like after five seconds. Advertisers only pay if a viewer watches it for 30 seconds or completion, whichever comes first.

23/08/2012  |  Full story...

Starbucks Vs Costa: Who is winning the London check-in wars? (infographic)

Despite Starbucks having eight times the number of central London outlets, the chain secures less Facebook check-ins on average than rival coffee group Costa, according to new research. Socialbakers has released Facebook data which compares the social campaigns Starbucks and Costa have run over the past few weeks, measuring Facebook Check-Ins, likes and comments. This reveals how two competitor brands drive brand engagement through social media.

23/08/2012  |  Full story...

Judge rejects Facebook’s settlement offer for putting users’ faces in ads

A US judge has rejected Facebook's proposed legal settlement to resolve allegations that the social networking company violated its members' rights through the its 'Sponsored Stories' ad feature. The lawsuit follows complaints that Facebook was using people’s photos in ads without their permission. The feature took users' photos and used their faces in Facebook's in-site ads for brands after they had merely clicked the "thumbs-up" button and "Liked" the company.

21/08/2012  |  Full story...

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