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Entries from Digital Intelligence tagged with "brands"

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How Reckitt Benckiser used mini game apps to recruit talent


Reckitt Benckiser used a suite of eight online and mobile mini-games to raise brand awareness among students and graduates early in their career, as part of a recruitment drive. The games are available online and via iPhone and Android Apps. The games are promote the 8 ‘power brands’ of Reckitt Benckiser; Harpic, Durex, Clearasil, Air Wick, Dettol/Lysol, Veet, Vanish & French Mustard. The games were promoted via social media seeding strategy which targets relevant gaming portals, news groups and communities.

More on this Case study …

Brand: Reckitt Benckiser |Media: Social feeds, Communities & Gaming portals| Sector: FMCG | Agency: TAMBA, The Workroom | Format: Online Games, iPhone & Android Apps

View a video of the campaign: Reckitt Benckiser | View the Facebook page | View the official website: CrazieRBrands | View Tamba's Case Study


Case Study: Heinz Facebook App uses personalised soup cans to boost brand engagement


Heinz used a Facebook App to allow users to send friends personalised soup tins, with messages appearing below the iconic brand. The campaign allowed fans to choose their soup variety, personalise with the friend’s name and pay £1.99 to get the can delivered to their friend in days. This case study shows how with Facebook App, Heinz got fans to send out personalised soup cans friends in the cold and flu season. The campaign combined F-commerce and personalisation with seasonality to create positive brand image and increase engagement. The campaign also led to mentions on other social platforms such as Twitter.

More on this Case study …

Brand: Heinz |Media: Facebook | Country: United Kingdom |Sector: FMCG | Agency: We are social | Format: Facebook App

Read the case Study here: We Are Social | Visit the Facebook page here Heinz


Cadbury Wispa rewards social media fans for ‘goofing off’

Cadbury has launched a new social media campaign for Wispa, celebrating ‘Time Well Mis-spent’ with a new competition. The premise of the Facebook app is that ‘it’s good to goof off’, and asks users to enter ideas on the best ways to mis-spend time. Every week for six weeks from 17 July Wispa will pick 10 ideas and make them happen.

13/07/2012  |  Full story...

Video viral of the week: Coca-Cola ‘security camera’ ad gets 5m YouTube views in one month

This heart-warming video from Coca-Cola continues the beverage giant’s ‘Happiness’ brand message, turning the negative perception of security cameras into something much more positive- boosting customers perception of Coke in the process. See why it’s our video viral of the week below…

12/07/2012  |  Full story...

Twitter boosts search with auto-correct tool

Twitter has added a two new search capabilities, with spelling correct and enhanced people finding tools. The micro-blogging platform has introduced search auto–complete and “people you follow” features and results for people’s real names as well as their user names.

08/07/2012  |  Full story...

Top Euro 2012 brands for social media buzz- Adidas takes the prize

Adidas has topped the Euro 2012 sponsorship scoreboard by driving the greatest volume of social media discussion of its sponsorship during the group stage, according to new research looking at the impact of brands on social media sporting conversations. The study, from Precise, forund that despite the growth of social media since 2010 sponsors of UEFA EURO 2012 drove a lower volume of conversations than the sponsors of the 2010 FIFA World Cup

08/07/2012  |  Full story...

Most active social media users- Mothers lead the way in US (Infographic)

Mothers are the most active social media users in the US, with nearly three in five web-connected mums (58.6%) visiting social media properties at least a few times per day, according to new research. By contrast, 42.7% of online women who are not mums and 34.0% of online men go social at least a few times per day.

04/07/2012  |  Full story...

iPhone and iPad users ‘worth $1,000’ to Apple

Apple customers are highly loyal, with just one in 5 (21%) of iOS device owners saying they wouldn’t switch platforms, even if offered huge discounts, according to a new study. The study, from Goldman Sachs, highlights the loyalty of iPad and iPhone users, who are so unlikely to switch from Apple’s iOS to another platform that an analyst believes they are worth almost $295billion (£188billion) cumulatively, which is more than half of Apple’s current market cap.

04/07/2012  |  Full story...

Travel brands miss out on video and image search- TripAdvisor, Expedia and Monarch lead the way

Many UK online travel sites are failing to make the most of videos and images to maximise their visibility in online searches on Google. The study is part of a comprehensive new report by search marketing agency, Epiphany, that reviews search marketing in the travel sector. It highlights that very few travel-related sites seem to have any notable presence in search engine results via video and images.

27/06/2012  |  Full story...

Cannes Cyber Lions winners revealed- Judges award brands for actions, not words

Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar. A key theme that the judges found this year was a shift from storytelling to behaviour, with the most successful campaigns showcasing what a brand can do, rather than via ‘stunts’ or clever messages that create buzz but have little substance or relation to the brand.

Watch the Nike+ FuelBand team talk about the inspiration behind the campaign here:

22/06/2012  |  Full story...

ASA bans Nike Twitter ad

The UK's Advertising Standards Authority has banned a Nike Twitter campaign, featuring a Tweet from Wayne Rooney using the brand’s slogan. The campaign also featured Arsenal player Jack Wilshere, who posted at the request of the sportswear firm. The UK's advertising watchdog said that the messages did not make clear they were "identifiable as marketing communications". The move marks the first time the ASA has acted against a Twitter-based campaign.

21/06/2012  |  Full story...

Building your Facebook presence? Tips from our digital strategists

When looking to build your Facebook presence it helps to consider the paid, owned and earned media opportunities available to you. If you are willing to pay to build your fan base then you can invest in a variety of Facebook ad formats as well as Sponsored Stories. You can build up fans by adding a Facebook Like box to your owned website or annotating your YouTube videos with the URL. And you can earn extra audience and impressions through fans – for example by enabling them to tag your page in their photos. It’s a blend of all three that works best.


Facebook marketing- 7 ways earned and paid media can drive sales

Facebook now accounts for accounts for 1 in every 7 minutes spent online, but how can brands harness both earned and paid media on the social network to drive sales? Online research firm comScore has launched a new report outlining how to get the most out of the platform.

19/06/2012  |  Full story...

Best Facebook fan pages – case studies


These days every brand wants a Facebook fan page, but few brands achieve real engagement. When marketing directors asked our team to find case studies of the best Facebook fan pages, we looked for those that had great social conversations, really engaged with consumers and gave people a reason to follow.

Today’s marketers need to be able to make good judgements about social channels, and yet many brands have a weak presence, with social conversations brands that feel pretty dull. If you’re going to win in social media marketing, then you need to create vibrant conversations your consumers will love to take part in. Here are some of the best Facebook fan page case studies trainers at the Digital Training Academy have been using when coaching brands and agencies on social media strategies.

17/06/2012  |  Full story...

Case study: Barista Facebook campaign creates brand awareness and engagement


Coffee house chain Barista used Facebook to create awareness of its seasonal 'Hawaiian Summers' menu, encouraging users to engage with the brand. The campaign created a Facebook fan page loaded with a games app and contest.

17/06/2012  |  Full story...

Top brands battle for new domain names - Amazon and Google fight over ‘.cloud’ and ‘.music’

The full list of submissions for new internet address endings, allowing firms to create their own '.brand' on the web, has been published. Requests to the Internet Corporation for Assigned Names and Numbers (ICANN), the global organisation co-ordinating the expansion, include .porn, .ninja, and .ferrari.

14/06/2012  |  Full story...

Twitter gets serious about branding as new bird logo takes flight

Twitter has introduced a strict set of instructions to go with its new stripped-down 'Twitterbird' logo. The website is getting rid of its cartoon-style bird and replacing it with a simplified, dark blue version of the famous image. A long list of rules lays out 'do's' and 'don'ts' for Twitter users, web designers, authors and advertisers has been drawn up by Twitter.

Watch a video from Twitter explaining the changes below:

12/06/2012  |  Full story...

Salesforce to boost social media with $800m Buddy Media buy has made a $800m bid for Buddy Media, in amove that could create the first enterprise level platform to have a fully integrated social customer relationship management (sCRM) module. The news was first reported by All Things D, which cites unnamed sources as saying the two companies have agreed to terms of the sale, though the purchase is not yet final.

06/06/2012  |  Full story...

Top 5 display advertisers in Brazil

There has been an influx of online brand campaigns in Brazil, with 17 top national brand advertisers delivering more than 1 billion impressions in the quarter. The study, from comScore, looked at the display advertising market in Brazil. The findings indicate that 190.5 billion display ads were delivered to Brazil’s Internet population during the first quarter of 2012.

31/05/2012  |  Full story...

Online video use in Germany soars

In March, 46.9 million Internet users in Germany viewed at least one video online, marking an an increase of 2.3 percent over the previous year, according to new research.

30/05/2012  |  Full story...

Online ad campaign ROI- Purchaser data campaigns ‘return nearly $3 for every $1 spent’

Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to new research. The study, from Nielsen Catalina Solutions (NCS) was based on the correlation between online advertising and offline purchase. The findings indicate a turning point for the digital medium as marketers seek to better leverage their advertising budgets across multiple channels.

29/05/2012  |  Full story...

Infographic- Top 100 most valuable global brands

Apple is the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19. This infographic looks at the key stats behind the biggest brands in the world.

29/05/2012  |  Full story...

Video viral of the week: Nike Euro 2012 ad gets 9 million views in 3 days

Nike’s football tournament ads have become something of an event in themselves in recent years, but the new “My Time is Now” YouTube ad could be their most successful online venture yet. See why it’s our video viral of the week below…

29/05/2012  |  Full story...

Facebook updates Fan Page manager for mobiles

Facebook has launched a Page Manager app, letting page owners keep their fans up to date while on the go. The Facebook Page app for mobile has always had the ability to manage Facebook pages, but not with the same features, and often with numerous bugs when it came to properly posting content.

28/05/2012  |  Full story...

For display ads, 'being seen matters more than being clicked'

Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research. The research, from ad technology firm Pretarget and comScore suggests that buyer conversion is more highly correlated with ad viewability and hover than with clicks or gross impressions.

28/05/2012  |  Full story...

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