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Entries from Digital Intelligence tagged with "brands"

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Cannes Cyber Lions winners revealed- Judges award brands for actions, not words

Sportswear brand Nike and a Swedish tourism campaign have scooped the top digital prizes at the 59th Annual Cannes Lions International Festival of Creativity, the largest and most coveted awards in the industry’s calendar. A key theme that the judges found this year was a shift from storytelling to behaviour, with the most successful campaigns showcasing what a brand can do, rather than via ‘stunts’ or clever messages that create buzz but have little substance or relation to the brand.

Watch the Nike+ FuelBand team talk about the inspiration behind the campaign here:

22/06/2012  |  Full story...

ASA bans Nike Twitter ad

The UK's Advertising Standards Authority has banned a Nike Twitter campaign, featuring a Tweet from Wayne Rooney using the brand’s slogan. The campaign also featured Arsenal player Jack Wilshere, who posted at the request of the sportswear firm. The UK's advertising watchdog said that the messages did not make clear they were "identifiable as marketing communications". The move marks the first time the ASA has acted against a Twitter-based campaign.

21/06/2012  |  Full story...

Building your Facebook presence? Tips from our digital strategists

When looking to build your Facebook presence it helps to consider the paid, owned and earned media opportunities available to you. If you are willing to pay to build your fan base then you can invest in a variety of Facebook ad formats as well as Sponsored Stories. You can build up fans by adding a Facebook Like box to your owned website or annotating your YouTube videos with the URL. And you can earn extra audience and impressions through fans – for example by enabling them to tag your page in their photos. It’s a blend of all three that works best.


Facebook marketing- 7 ways earned and paid media can drive sales

Facebook now accounts for accounts for 1 in every 7 minutes spent online, but how can brands harness both earned and paid media on the social network to drive sales? Online research firm comScore has launched a new report outlining how to get the most out of the platform.

19/06/2012  |  Full story...

Best Facebook fan pages – case studies


These days every brand wants a Facebook fan page, but few brands achieve real engagement. When marketing directors asked our team to find case studies of the best Facebook fan pages, we looked for those that had great social conversations, really engaged with consumers and gave people a reason to follow.

Today’s marketers need to be able to make good judgements about social channels, and yet many brands have a weak presence, with social conversations brands that feel pretty dull. If you’re going to win in social media marketing, then you need to create vibrant conversations your consumers will love to take part in. Here are some of the best Facebook fan page case studies trainers at the Digital Training Academy have been using when coaching brands and agencies on social media strategies.

17/06/2012  |  Full story...

Case study: Barista Facebook campaign creates brand awareness and engagement


Coffee house chain Barista used Facebook to create awareness of its seasonal 'Hawaiian Summers' menu, encouraging users to engage with the brand. The campaign created a Facebook fan page loaded with a games app and contest.

17/06/2012  |  Full story...

Top brands battle for new domain names - Amazon and Google fight over ‘.cloud’ and ‘.music’

The full list of submissions for new internet address endings, allowing firms to create their own '.brand' on the web, has been published. Requests to the Internet Corporation for Assigned Names and Numbers (ICANN), the global organisation co-ordinating the expansion, include .porn, .ninja, and .ferrari.

14/06/2012  |  Full story...

Twitter gets serious about branding as new bird logo takes flight

Twitter has introduced a strict set of instructions to go with its new stripped-down 'Twitterbird' logo. The website is getting rid of its cartoon-style bird and replacing it with a simplified, dark blue version of the famous image. A long list of rules lays out 'do's' and 'don'ts' for Twitter users, web designers, authors and advertisers has been drawn up by Twitter.

Watch a video from Twitter explaining the changes below:

12/06/2012  |  Full story...

Salesforce to boost social media with $800m Buddy Media buy has made a $800m bid for Buddy Media, in amove that could create the first enterprise level platform to have a fully integrated social customer relationship management (sCRM) module. The news was first reported by All Things D, which cites unnamed sources as saying the two companies have agreed to terms of the sale, though the purchase is not yet final.

06/06/2012  |  Full story...

Top 5 display advertisers in Brazil

There has been an influx of online brand campaigns in Brazil, with 17 top national brand advertisers delivering more than 1 billion impressions in the quarter. The study, from comScore, looked at the display advertising market in Brazil. The findings indicate that 190.5 billion display ads were delivered to Brazil’s Internet population during the first quarter of 2012.

31/05/2012  |  Full story...

Online video use in Germany soars

In March, 46.9 million Internet users in Germany viewed at least one video online, marking an an increase of 2.3 percent over the previous year, according to new research.

30/05/2012  |  Full story...

Online ad campaign ROI- Purchaser data campaigns ‘return nearly $3 for every $1 spent’

Consumer packaged goods (CPG) brands can experience a return of almost three dollars in incremental sales for every dollar spent in online advertising that has been precisely delivered using purchase-based information, according to new research. The study, from Nielsen Catalina Solutions (NCS) was based on the correlation between online advertising and offline purchase. The findings indicate a turning point for the digital medium as marketers seek to better leverage their advertising budgets across multiple channels.

29/05/2012  |  Full story...

Infographic- Top 100 most valuable global brands

Apple is the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19. This infographic looks at the key stats behind the biggest brands in the world.

29/05/2012  |  Full story...

Video viral of the week: Nike Euro 2012 ad gets 9 million views in 3 days

Nike’s football tournament ads have become something of an event in themselves in recent years, but the new “My Time is Now” YouTube ad could be their most successful online venture yet. See why it’s our video viral of the week below…

29/05/2012  |  Full story...

Facebook updates Fan Page manager for mobiles

Facebook has launched a Page Manager app, letting page owners keep their fans up to date while on the go. The Facebook Page app for mobile has always had the ability to manage Facebook pages, but not with the same features, and often with numerous bugs when it came to properly posting content.

28/05/2012  |  Full story...

For display ads, 'being seen matters more than being clicked'

Ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions, according to new research. The research, from ad technology firm Pretarget and comScore suggests that buyer conversion is more highly correlated with ad viewability and hover than with clicks or gross impressions.

28/05/2012  |  Full story...

Top 10 global brands: Facebook fastest riser after record IPO

Apple is remains the most valuable brand in terms of dollar value, while Facebook is the fastest growing brand, making it to No. 19. The world’s biggest brands have continued to grow in value during the current economic uncertainty, according to WPP company Millward Brown’s annual BrandZ Top 100 Most Valuable Global Brands study.

23/05/2012  |  Full story...

Was General Motors getting Facebook marketing wrong? Ford thinks so

Last week, General Motors pulled all of its $10 ad budget from Facebook citing the ‘ineffectiveness of paid ads.’ But some analysts, and rival car-maker Ford, have been quick to jump to the social network’s defence, implying that GM wasn’t getting the most it could from the platform. The shock decision from GM came ahead of Facebook's historic $104bn IPO, and has caused jitters in the marketing community, with some analysts fearing that other big brands could follow suit. But this is apparently not the case if bigger rival Ford is anything to go by.

21/05/2012  |  Full story...

Top global brands on Facebook- Fan engagement highest in emerging markets (infographic)

Just days before the most anticipated initial public offering in history, new data looks at how powerful the 901 million-member Facebook platform is for big brands looking to expand their global footprint and penetrate emerging markets. The study, from social media analytics provider Socialbakers, found that Kraft had the fastest growing brands globally, with three products (Halls, Trident and Chiclets) in the top 5 movers.

16/05/2012  |  Full story...

What form of advertising do global consumers trust?

Nielsen surveyed global consumers' attitudes towards different types of advertising. 92% said they trusted recommendations from personal acquaintances, 70% trusted consumer opinions posted online and 50% trusted "emails that I signed up for".

What form of advertising do consumers trust?: Global. Nielsen surveyed global consumers' attitudes towards different types of advertising. 92% said they trusted recommendations from personal acquaintances, 70% trusted consumer opinions posted online and 50% trusted

10/05/2012  |  Full story...

Google+ debuts webcam community with live ‘Hangouts On Air’

Google is launching its much-hyped 'Hangouts On Air' feature on its Google+ social network, offering users a webcam community that lets groups broadcast and share video live. The new platform lets users broadcast live video to anyone with a mobile phone, live from major events or even their own living rooms. Other services, such as Ustream or Qik, already have similar features that stream live video from a phone or computer. However, these services are not paired with YouTube like Google+.

Watch a video outlining how to use the service below:

10/05/2012  |  Full story...

Video Viral of the Week- P&G’s ‘Olympic Moms’ ad gets over 2m YouTube views

Last month, Procter & Gamble embarked on the company’s biggest campaign in its 174 year history, using its Olympic sponsor status to push an emotive message celebrating mothers worldwide (a key demographic for the FMCG brand). See below why it’s our video viral of the week…

View the video below:

02/05/2012  |  Full story...

AOL debuts video content network ‘AOL On’

AOL has a new video hub for consumers that offers premium video across 14 content channels, as the firm looks to bring in high volume targeted traffic that will appeal to advertisers. The channels will include food, business, entertainment, style, tech, travel, health and others, reaching an audience of 57 million US consumers.

30/04/2012  |  Full story...

Top 20 Facebook brands- Topshop, Tesco and Ann Summers on the rise

Topshop remains the top UK brand on both Facebook and Twitter, in terms of the number of followers, according to new research. The study measures how brands are using the top social networks and the subsequent effects on their follower base. Topshop continued to reign at the top of the social media leagues having reclaimed the Twitter top spot from ASOS and breaking through the 2 million ‘likes’ barrier with their Facebook page.

23/04/2012  |  Full story...

Tumblr to sell ads to brands for first time

Tumblr is to introduce paid advertisements on its service for the first time, as the popular social media site looks to capitalise on the 40 million blogs on its platform. The decision comes despite Tumblr’s founder David Karp once saying that online ads "turn our stomachs". Under the new scheme, brands will be offered space within the site's "dashboard" from 2 May.

20/04/2012  |  Full story...

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