Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Branded content “twice as memorable as display ads” [INFOGRAPHIC]

Branded content’s impact is superior to display advertising in terms of recall, brand perception and intent, according to a new study.

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28/09/2016  |  Full story...

Euros 2016 v Rio Olympics: Which brands won the summer of moment marketing?

Which brands conducted the best moment marketing strategies at the Euros and Olympics? This new report from looks at which event and sectors saw the biggest involvement of moment marketing.

08/09/2016  |  Full story...

Periscope lets brands sponsor live streams

Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content.

07/09/2016  |  Full story...

Facial tracking shows Hershey’s’ Simone Biles is most engaging US Olympic ad

Hershey’s’, TD Ameritrade and Panasonic are the most engaging Olympic ads, according to a study which tracked people’s facial expressions while they watched them.

24/08/2016  |  Full story...

Who is playing Pokémon Go? New research shows its not just millienials

Pokémon Go! is big business, with 13% of the adult UK population having downloaded the game, and more than 5 million playing it regularly, according to new research.

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17/08/2016  |  Full story...

Persil partners 'Uber for laundry' service ZipJet

Persil has teamed up with mobile dry cleaning service ZipJet, as its owner Unilever continues to expand into mobile commerce.


12/08/2016  |  Full story...

1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls)

The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research.

03/08/2016  |  Full story...

Who were the true winners and losers of Euro 2016? [INFOGRAPHIC]

Which Euro 2016 brands performed and which failed in the eyes of over 5,000 football fans? This new infographic from Goal Studios shows the winners and losers of this year’s tournament.

18/07/2016  |  Full story...

From Star Wars to mangoes: The biggest domain disputes of the year

Domain registry Nominet has released its annual domain disputes report, looking at ways that big brands have worked to protect their reputation online through challenging domain squatters over the past year.

06/07/2016  |  Full story...

Desperados runs vertical beer ad for mobile generation

Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles.


05/07/2016  |  Full story...

Nescafe's Tumblr switch: Six months on

At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months.

05/07/2016  |  Full story...

Cannes Lions 2016: Unilever's CMO pledges to end sexist stereotypes in ads

Unilever's Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues.

27/06/2016  |  Full story...

Top global brands: Google regains top slot from Apple

Google has regained the crown as most valuable global brand ahead of Apple, while Vodafone retains UK top spot, according to a new report.

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08/06/2016  |  Full story...

Chewbacca Mum: Kohl's capitalises on Facebook viral that got 135m views

Last week, a mother's video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl's, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react fast in a social world.


23/05/2016  |  Full story...

Winning “Hearts and Minds” of customers: Brands now embracing customer journey

Brands are increasingly adopting and investing in a diverse set of customer journeys across a broader range of touch points than ever before, according to new research.

11/05/2016  |  Full story...

Paco Rabanne sponsors AOL Makers launch in UK

AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor.

26/04/2016  |  Full story...

Unilever now spends quarter of ad budget on digital

Nearly a quarter (24%) of Unilever's global ad budget goes towards digital media, up from 20% in the same period last year.

20/04/2016  |  Full story...

Facebook lets brands create AI chat bots

Facebook has launched a 'bots store', letting brands create their own robotic customer service reps that can interact with WhatsApp and Messenger users.

13/04/2016  |  Full story...

Fireman Sam gets social media revamp

Global children's brand Fireman Sam is being given a reinvigorated social identity to create a new look and feel on Facebook across nine different territories, and has since doubled engagement with fans.

07/04/2016  |  Full story...

April Fools’ round-up: Gmail prank backfires as Sony busts ghosts

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…

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01/04/2016  |  Full story...

Red Bull strikes content deal with Reuters

Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content.

01/04/2016  |  Full story...

White paper: 6 steps to unlock the true value of the Internet of Things

Yet the majority of organisations are treating it with a short term or 'gimmick' led approach. Businesses are at a clear junction, they can either make changes to increase their market share going forward or stick to existing models and risk failure.

01/04/2016  |  Full story...

New China web rules 'could block all domains outside country'

China is planning new rules which would require firms that serve domestic internet users to register their web addresses inside the country - a move which has raised concerns among foreign businesses.

31/03/2016  |  Full story...

Luxury brands failing to sync online and offline experience

Luxury brands need to keep up with the trend of connecting online and offline environments to increase web and in-store traffic and promote sales, according to new research.

22/03/2016  |  Full story...

CRM trends: Social media beats email for customer service

UK brands are increasingly using social media to respond to customer complaints, but half of all queries through digital channels are still going unanswered, according to new research.

07/03/2016  |  Full story...

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