Digital Intelligence

Entries from Digital Intelligence tagged with "brands"

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Desperados runs vertical beer ad for mobile generation

Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles.


05/07/2016  |  Full story...

Nescafe's Tumblr switch: Six months on

At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months.

05/07/2016  |  Full story...

Cannes Lions 2016: Unilever's CMO pledges to end sexist stereotypes in ads

Unilever's Chief Marketing Officer Keith Weed was at Cannes this year to discuss how consumers engage brands that challenge stereotypes and take up strong corporate social responsibility issues.

27/06/2016  |  Full story...

Top global brands: Google regains top slot from Apple

Google has regained the crown as most valuable global brand ahead of Apple, while Vodafone retains UK top spot, according to a new report.

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08/06/2016  |  Full story...

Chewbacca Mum: Kohl's capitalises on Facebook viral that got 135m views

Last week, a mother's video clip showing her hilarious reaction to trying on a Chewbacca mask became the most watched Facebook Live video ever. Kohl's, the US supermarket that sold the toy, quickly made a follow up video, showing how brands need to react fast in a social world.


23/05/2016  |  Full story...

Winning “Hearts and Minds” of customers: Brands now embracing customer journey

Brands are increasingly adopting and investing in a diverse set of customer journeys across a broader range of touch points than ever before, according to new research.

11/05/2016  |  Full story...

Paco Rabanne sponsors AOL Makers launch in UK

AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor.

26/04/2016  |  Full story...

Unilever now spends quarter of ad budget on digital

Nearly a quarter (24%) of Unilever's global ad budget goes towards digital media, up from 20% in the same period last year.

20/04/2016  |  Full story...

Facebook lets brands create AI chat bots

Facebook has launched a 'bots store', letting brands create their own robotic customer service reps that can interact with WhatsApp and Messenger users.

13/04/2016  |  Full story...

Fireman Sam gets social media revamp

Global children's brand Fireman Sam is being given a reinvigorated social identity to create a new look and feel on Facebook across nine different territories, and has since doubled engagement with fans.

07/04/2016  |  Full story...

April Fools’ round-up: Gmail prank backfires as Sony busts ghosts

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…

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01/04/2016  |  Full story...

Red Bull strikes content deal with Reuters

Reuters is extending the sports content it offers its Reuters Media Express customers after partnering with Red Bull Media House (RBMH) who will provide a curated selection of its best sports and lifestyle content.

01/04/2016  |  Full story...

White paper: 6 steps to unlock the true value of the Internet of Things

Yet the majority of organisations are treating it with a short term or 'gimmick' led approach. Businesses are at a clear junction, they can either make changes to increase their market share going forward or stick to existing models and risk failure.

01/04/2016  |  Full story...

New China web rules 'could block all domains outside country'

China is planning new rules which would require firms that serve domestic internet users to register their web addresses inside the country - a move which has raised concerns among foreign businesses.

31/03/2016  |  Full story...

Luxury brands failing to sync online and offline experience

Luxury brands need to keep up with the trend of connecting online and offline environments to increase web and in-store traffic and promote sales, according to new research.

22/03/2016  |  Full story...

CRM trends: Social media beats email for customer service

UK brands are increasingly using social media to respond to customer complaints, but half of all queries through digital channels are still going unanswered, according to new research.

07/03/2016  |  Full story...

Adobe debuts app creation tool for brands

Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge.

23/02/2016  |  Full story...

Twitter debuts built in GIF buttons

Twitter has released a built-in GIF button for all users, letting users search for animations to accompany their tweets.

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22/02/2016  |  Full story...

Unilever searches for top 50 digital start-ups

Unilever Foundry has announced its search for the world’s top 50 marketing technology startups, who will be taken to Lions Innovation in Cannes in June to pitch to industry leaders.

08/02/2016  |  Full story...

Top 10 branded Vines of last year

Twitter's short form video sharing platform Vine celebrated its third birthday this week.


27/01/2016  |  Full story...

Periscope puddle: How brands waded in to a social media spectacle

On a wet Wednesday in the UK, thousands of people tuned in to watch a live stream of a large puddle in Newcastle, with a number of high-profile brands dipping their toes into the Twitter frenzy.

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07/01/2016  |  Full story...

Red Bull promotes new album with 'social ballon' in LA

Red Bull has teamed up with Social Life to launch Swedish pop star Elliphant’s new album.

30/12/2015  |  Full story...

.sucks domain: 80% of top UK brands at risk from online trolls

Dove, Cadbury, Kitkat, and BBC are just some of the big businesses yet to register the controversial .sucks domains that emerged from their sunrise period at the weekend, according to new research.

29/06/2015  |  Full story...

Vlogger Vs Lush: Cosmetics giant in YouTube domain clash

A popular YouTube star has hit out at Lush after losing his decade-old domain to the cosmetics retailer.

View his protest video posted on a new YouTube domain here:

23/06/2015  |  Full story...

Promotions without discounts: Luxury beauty site boosts sales by third

Luxury beauty site LatestinBeauty.com increased sales by a third following a new type of campaign, which lets retailers to run a promotion without discounting.

18/06/2015  |  Full story...

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