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Entries from Digital Intelligence tagged with "brands"

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Consumers ‘trust social brands more’- China and India survey

The vast majority of consumers in China and India trust brands that are responsible or sociable, according to new research. The study, from Havas Media, also indicates that only 20% of brands have a notable positive impact on consumer’s sense of wellbeing and quality of life. Of those polled, 95% and 85% said they trust companies with a responsible or social profile more than those without in China and India respectively.

21/02/2012  |  Full story...

The power of recommendations: Consumers ‘enjoy shared video ads more’

Social recommendations have a positive effect on a consumer’s enjoyment and recall of video ads, according to a new study. The white paper, from social video advertising platform Unruly Media looked at social ad effectiveness. The study surveyed online video viewers aged 18-34 across four social video campaigns from Guinness,Coca-Cola, Unilever’s Cornetto, and Energizer Batteries to determine the impact of peer recommendations.

20/02/2012  |  Full story...

100 firms sign up to '.brand' domain scheme

100 organisations have registered to get involved in ICANN’s plan to expand net domains beyond the likes of .com and .edu. The expansion concerns generic top-level domains, or GTLDs. ICANN (the Internet Corporation for Assigned Names and Numbers) spent years putting the new programme together so the internet could have web and email addresses ending in .paris, .canon, .hotel, and many others.

16/02/2012  |  Full story...

Rise of ‘F-commerce’: Reckitt Benckiser sells new Cillit Bang product solely via Facebook

Consumer goods giant Reckitt Benckiser has embarked on a new Facebook campaign, using the social network as the exclusive platform to sell its latest Cillit Bang cleaning product. The Cillit Bang Facebook page and shop, allows consumers to buy the product direct from the Facebook page, without having to pay for postage and packaging, and is delivered within three days.

10/02/2012  |  Full story...

Lovefilm boss steps down to lead Mothercare

Baby retailer Mothercare has named Simon Calver, currently the head of Lovefilm, as its new CEO. Mothercare’s been on the hunt for a new chief exec since October, when Ben Gordon, who’d been in the post nine years, resigned after a profit warning led to share prices falling by more than a third. The move could be seen as an attempt by the struggling baby retailer to boost its online operations.

09/02/2012  |  Full story...

The power of social media influencers: Stephen Fry tweet gets guitarist 2m YouTube Views

A one-word tweet from author Stephen Fry has boosted the career of an aspiring singer – after it increased traffic to his latest video by two million people. After simply posting the word “Wow” with a link to the video of Leeds-born songwriter Jon Gomm's latest single Passionflower, his three-million followers responded by clicking, re-tweeting and favouriting it.

07/02/2012  |  Full story...

Super Bowl’s Greatest Hits: Top 10 most liked ads on Facebook

Budweiser, Snickers and Volkswagen are brands featured amongst the top 10 most ‘liked’ Super Bowl ads on Facebook from the past 10 years, according to new research. Super Bowl ads are known for generating buzz—and viewers—but not all creatives are created equal. Nielsen reveals America’s most liked commercials over the past five years, and the NFL itself tops the list.

07/02/2012  |  Full story...

Marketing on Twitter: Survey reveals most engaging (and most annoying) Tweets

Twitter has become a powerful marketing tool, but what techniques actually work when it comes to micro-blogging, and what tactics should be avoided? A study based on 43,000 responses to Tweets has uncovered what people like (and loathe) about Twitter posts.

06/02/2012  |  Full story...

Sainsbury's renames Tiger bread to ‘Giraffe bread’ after social media buzz

Sainsbury's has bowed to a social media campaign urging the supermarket to rename its Tiger Bread to 'Giraffe Bread' on the advice of a 3-year-old girl. The new Giraffe loaves went on sale this week, eight months after toddler Lily Robinson sent a letter to the supermarket suggesting the splotches on the bloomer's crust resemble more a giraffe's pelt than that of a tiger.

02/02/2012  |  Full story...

Who do consumers trust? (US)

Nielsen surveyed US consumers' attitudes towards different types of advertising. 76% said they trusted recommendations from personal acquaintances, 49% trusted opinions posted online, and 40% trusted "emails that I sign up for".

Who do consumers trust? (US) Nielsen surveyed US consumers' attitudes towards different types of advertising. 76% said they trusted recommendations from personal aquaintances, 49% trusted opinions posted online, and 40% trusted

26/01/2012  |  Full story...

Where do people go for news about a company?

Online search engines are the first place that people look when searching for news about a company, closely followed by online news services.

Digital Strategy data - Where do people go for news about a company. Online search engines are the first place that people look when searching for news about a company, closely followed by online news services.jpg

26/01/2012  |  Full story...

Snickers Twitter stunt sees Katie Price rant about global politics

Katie Price surprised her Twitter followers this weekend when she came up with bizarre rants about the global economy and politics, as part of a new Snickers social media campaign. At the weekend, Price tweeted from her @MissKatiePrice account, which has around 1.5 million followers, about the Eurozone debt problems and China's GDP rating, before revealing that she hadn't been herself because she was too hungry.

24/01/2012  |  Full story...

New Lego social network lets fans show off creations

Toy-maker Lego has launched a new social network called ReBrick, aimed at fans looking to showcase their work and swap ideas. ReBrick is currently in an open Beta and serves as a hub for various existing fan-made Lego sites (such as MOCPages, Brickshelf and Brothers Brick) and for creations people post on YouTube and Flickr.

24/01/2012  |  Full story...

US marketing trends: Brands ‘focusing on getting Facebook fans’, investing in mobile search

Brands are continuing to invest in Facebook advertising and focusing on fan acquisition, with spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, according to new research. The report examined digital marketing trends across the US in the fourth quarter 0f 2011. It found that brands continued to acquire Facebook fans at 9% per month.

19/01/2012  |  Full story...

Internet killed the grammar star? Waterstone’s scraps apostrophe to boost search engine rankings

High street bookshop Waterstone's is dropping the apostrophe from its name to make it more "versatile" for online use. Managing director James Daunt said the amendment was a "more versatile and practical" spelling of the name for the digital world. The book shop has also reinstated the Baskerville serif font with a capital W, which Daunt said "reflects authority and confidence".

13/01/2012  |  Full story...

Brands urged to register for new ‘.anything’ domains

Businesses, charities, communities and other legal entities are being urged to act fast to avoid missing out on the internet domain name legislation, which comes into effect today (Thurs 12th Jan 2012). From, 12th January, ICANN, the body that regulates internet naming conventions, will open its doors to applications to operate almost any characters after the ‘dot’, replacing conventional domain extensions such as .com, .org or .net with almost anything from .dog, .london, .gaga and .football to .housesales or even .missiontomars.

12/01/2012  |  Full story...

ICANN to go ahead with .brand domains despite concerns

Internet body ICANN is to continue with plans to expand the number of possible website addresses despite criticism from industry and concerns from some law enforcement groups. ICANN’s goal is to allow more innovation in website addresses and to open the space to the non-Latin alphabets. It has pledged a quick take-down for trademark violators under the new system. The body decides who gets to manage .com, .net and other domains to the right of the period in a URL.

06/01/2012  |  Full story...

118 118 Facebook campaign gives away free taxi rides in London

Directory enquiry service 118 118 will be giving out free rides for Londoners in their fleet of 118 118 branded cabs. The ten taxis, which have been emblazoned with the memorable number, will be taking to the streets between 6pm and midnight tonight (Thursday December 15). Anyone lucky to flag one down will get a free ride to anywhere in zones 1 and 2. The initiative will be featured in press ads in The Metro and on tube escalator panels on December 15th and is also being supported by a Facebook campaign.

15/12/2011  |  Full story...

Consumer insight data - Reckitt Benckiser and Danone turn to Dunnhumby

Measuring the offline effect of online marketing has been one of the biggest challenges in consumer insight data and analysis since the start of online marketing. As the research giants become more focussed on digital, they’re picking up the big contracts. Dunnhumby is the latest to announce wins of Reckitt Benckiser and Danone – and here’s why…

13/12/2011  |  Full story...

Top brands admit corporate sites littered with costly errors- survey

Just 13% of large-company website owners are confident that their sites are error-free, while a massive 87% admit to website errors including inconsistent branding, poor usability and accessibility compliance errors, according to a new survey. The study, conducted day by website compliance firm Magus, indicates that the error rates on corporate websites are shockingly high. The survey also indicates that web editors see a sharp correlation between poor online customer experiences and company income.

25/11/2011

25/11/2011  |  Full story...

Infographic: 6 phrases that increase Twitter clicks (and 4 that don’t)

‘Daily is Out’, ‘Via’, and ‘@’ are amongst six phrases that increase the number of click troughs on tweets, according to new research. The study, conducted by social media expert Dan Zarrella from HubSpot, examined more than 200,000 link-containing Tweets to find what words, phrases and characters correlate with higher or lower click through rates (CTR).

21/11/2011

21/11/2011  |  Full story...

LBi buys social media agency Mr Youth for $50m

London-based digital marketing agency LBi has bought US social media marketing agency Mr Youth for approximately $40- $50m. The deal will see LBi boost its existing social media offerings, including word-of-mouth, student marketing and consumer participation generation tools. Founded in 2002 by Matt Britton, New York-based Mr Youth helps brands run social media campaigns, and its clients have Coca-Cola, Procter & Gamble and Microsoft. LBi's clients include Johnson & Johnson, Bristol-Myers Squibb and Sony Ericsson.

16/11/2011

16/11/2011  |  Full story...

Customers ‘don’t think brands care about social media feedback’

Most British consumers (89 percent) are likely to tell the organisations they do business with if they receive poor service, yet almost half (44 percent) do not believe they take notice of, or really care about, the feedback shared, according to a new study. The study, published by Customer Contact Association (CCA) and sponsored by Verint Systems, is based on parallel surveys of UK consumers and CCA member organisations. It indicates that social media is widely seen by consumers as an effective means for people to discuss their experiences, good and bad, and compel organisations to take action.

11/11/2011

11/11/2011  |  Full story...

Top reason to follow a brand on social media: To get discounts

The top reason for following or liking a brand, company or celebrity on social networking sites is to receive discounts and special offers, according to a recent survey of global online consumers conducted by Nielsen. North American consumers showed the strongest interest in using social media for deals (45%), followed by consumers in Asia-Pacific (34%) and Latin America (33%).

10/11/2011  |  Full story...

Google+ debuts brand pages

Google has updated its social network Google+ with a new tool letting businesses and brands create their own profile pages to interact with customers. The move is similar to services offered by rivals Facebook and Twitter, and also puts Google+ in competition with leading business social network LinkedIn. The free tool, called Google + Pages, has attracted a number of high profile brands at launch, including Burberry, Pepsi, Barcelona football club, Angry Birds, O2, Save the Children, Mumsnet and the Muppets.

09/11/2011  |  Full story...

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