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Entries from Digital Intelligence tagged with "brands"

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Infographic: How do consumers interact with brands on social media?

Companies are increasingly relying on social media to keep consumer’s attention and loyalty online. This infographic shows how consumers are using social media to interact with brands. eCircle in partnership with Mediacom Science conducted the first European Social Media and Email Marketing Study, surveying 5,000 European consumers of which 1,000 were from the UK) to reveal how they interact with brands via email and social media services.

08/11/2011  |  Full story...

Reckitt Benckiser debuts branded online and mobile games

FMGC giant Reckitt Benckiser has launched a collection of online and mobile minigames, designed to boost engagement with a number of its brands. Aimed at raising awareness of Reckitt Benckiser’s corporate brand among students and graduates early in their career, the games are available on iPhone and Android, as well as online.

04/11/2011  |  Full story...

Just 10 days for brands to register or block .XXX domains

The final date is approaching for trademark holders to apply for ‘adult content’ .XXX domains, ahead of the ‘landrush’ period. ICM Registry, the company behind the .XXX top-level domain (TLD), is advising brands and IP holders that they have ten days remaining of the .XXX Sunrise Period, the unique window available to trademark holders inside and outside of the adult industry to apply to register or exempt themselves from .XXX, ending on 28th October 2011.


18/10/2011  |  Full story...

ASA deals with over 5,000 complaints about UK websites

The ASA has received far more complaints then expected since extending its remit to cover advertising on web and social media sites earlier this year. Marketing Magazine reports that the ASA has received 5,531 complaints about brands' online marketing communications in the seven months since March 2011. As a result, the UK Regulatory authority has had to increase its staff 10%.


14/10/2011  |  Full story...

Top 10 YouTube brand channels: US

For the first time, comScore has revealed YouTube’s top 10 video partner channels in terms of unique viewers, with VEVO, Warner Music and gaming channel Machinima topping the list. The data from the comScore Video Metrix service showed that 180 million U.S. Internet users watched online video content in August for an average of 18 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.

07/10/2011  |  Full story...

Infographic: What makes people follow a brand on social media… and what happens after

Most people follow a brand on social media platforms to receive special deals, but many are also looking for entertaining content, according to research. As this infographic from social media agency Get Satisfaction demonstrates, the mains reasons to follow a brand are because they are a current customer of the brand, or to receive special offers or deals, especially on Twitter.

06/10/2011  |  Full story...

Social Media Infograpic: Top brands, people and places on Facebook and Twitter

Top brands on Facebook include Coca Cola, Disney, Starbucks, Red bull and Oreo, according to the data from Social bakers. The data, from Socialbakers, has been released as an infographic offering insights into the the top people, brands and places on social media. Meanwhile, top places checked into in the UK include the O2 Arena in London and London Heathrow airport.

03/10/2011  |  Full story...

Shopping and social media: Facebook pages ‘change consumer’s perception of brands’

Social media is becoming increasingly important to brands, with 54% of visitors to a retailer's social media platform admitting their perception of the brand changed, according to a new survey. The study, from GSI Commerce, also found that a third of consumers use social and mobile channels to directly contact and complain to brands.

23/09/2011  |  Full story...

Alcoholic brands restrict under 18s from Facebook fan pages

Top drinks brands such as Smirnoff and baileys have agreed to introduce a code of practice for ads on Facebook and other social media sites. The move follows an initiative by The European Forum for Responsible Drinking (EFRD), which represents the largest alcoholic spirits manufacturers in Europe and America, such as Diageo. The new guidelines will extend responsible alcohol advertising to brand pages on Facebook, blogs and mobile apps.

22/09/2011  |  Full story...

Top UK brands test Google Goggles ‘visual search’ smartphone ads

French Connection, Garnier, Sony Music and Samsung are among the top brands testing Google’s new visual search ad platform. The platform uses Google Googles, a visual search application that searches based on images taken by a user’s phone camera. The brands will run Google Goggle’s campaigns as part of their poster advertising.

20/09/2011  |  Full story...

.XXX domains go on sale: Just what the internet needs

Ever get the feeling the lunatics were policing the asylm? As the naming authorities get set to inflict .XXX domain name conventions on us all, here’s a reminder of the fall-out of the release of the ‘dot-anything-you-want’ approach to website naming. It’s all vaguely remeniscent of the 1995 cybersquatters goldrush that made millions for trademark lawyers and opportunists. Our advice? Have the internal discussion about what’s worth protecting, but don’t get swept up in the hype of trying to buy ‘www.YourBrand.Anything’. And if you have views on this, then share them. Are we being harsh, or just anticipating what every brand manager will be feeling in a month or two as they get spammed by the cybersquatters?


08/09/2011  |  Full story...

Most UK sites ‘sticking to new ad code’

Most UK websites are complying with the new codes that prohibit false advertising on websites and social media sites, according to a new study. The Advertising Standards Authority’s (ASA) Digital Media Survey 2011 published today reveals that the advertising on 95% of websites monitored adhered to the extended Advertising Code.


08/09/2011  |  Full story...

Channel 4 woos advertisers with online audience targeting scheme

Channel 4 is ramping up its audience targeting capabilities in a bid to attract more advertisers to its websites. The broadcaster is enticing viewers to enter their preferences in exchange for exclusive online shows, with the data added to a central database for managing viewer information. Steve Forde, a digital marketing specialist at Channel 4, is moving to become head of viewer relationship management.


25/08/2011  |  Full story...

Unilever rewards customer feedback with ‘VIP’ Facebook page

FMCG giant Unilever has launched a Facebook page to engage directly its consumers and get instant feedback on initiatives with key brands such as Walls, PG Tips and Persil. Participants will be rewarded through exclusive access to new products, money-off vouchers and invitations to Unilever VIP events.

The first initiatives consumers will be involved in include seeing a "sneak preview" of Carte D’Or’s new packaging, writing reviews for the Domestos new Toilet System range, and giving feedback on the new Surf TV ad.

25/08/2011  |  Full story...

Digital accounts for 27% of WPP’s revenues

Ad giant WPP has seen first-half revenues rise 6% to £4.7bn, with digital sales accounting for 27% of that figure.

25/08/2011  |  Full story...

Budweiser to sponsor Facebook’s first-ever live football match

Budweiser is to broadcast the FA Cup first round match between Ascot United and Wembley FC on its Facebook fan page, marking the first live broadcast of any sport on the social network. The move will put the non-league sides in front of a potential audience of 700 million this Friday night.

FA Cup sponsor Budweiser brokered the deal with the teams. Facebook said that the live stream is not sponsored by, endorsed by, administered by or associated with the social networking website.

18/08/2011  |  Full story...

Facebook cost-per-click ads up 22%

Demand for Facebook's cost-per-click (CPC) ad format increased by 22 percent in the second quarter of 2011, according to new research.

The Global Digital Marketing Performance Report from performance marketing company, Efficient Frontier and its subsidiary, Context Optional, a social marketing management company, found that Facebook CPCs are expected to reach 80 percent growth in a year, by the end of 2011.


14/07/2011  |  Full story...

Apple tries to ban GetJar from using ‘AppStore’ name

Apple is trying to ban GetJar from using the term ‘Appstore’, as it continues to battle Amazon and a number of other companies for the sole right to use the term. The company recently suffered a major set back in its lawsuit against Amazon, when the court refused Apple’s request get a preliminary injunction against the Amazon Appstore, which offers Android apps.

Apple has now targeted one of the largest independent application stores, GetJar, sending it a ‘cease and desist’ letter, demanding it to stop using the words ‘app store’. The company has also sent similar letters to other smaller application stores as well.


12/07/2011  |  Full story...

Top 10 financial trading brands for search and social media

LondonStockExchange is the most visible site in natural search, while CityIndex most visible advertiser in paid search, according to new research. This is according to the latest quarterly research ‘Trading January 2011’, by leading search and social marketing firm, Greenlight, which also found that SaxoBank remained the most followed trading brand in social media.


11/07/2011  |  Full story...

News of the World closure: Has Murdoch bought domain?

Shock news that the News of the World is to close on Sunday after the phone hacking scandal has sparked rumours of a swift online and print replacement, as a mystery buyer snaps up the domain name for ''. The registration of the online domain name occurred on Tuesday, two days before News of the World's collapse was announced. However, the buyer of the domain remains unknown. It was registered two days ago by a web design company called Mediaspring.


08/07/2011  |  Full story...

Facebook debuts ‘comment’ ad format

Facebook has launched its eighth ad format, dubbed the ‘comment’ ad unit, letting brands provoke debate from potential customers on the social network. Designed by ad agency Leo Burnett, the ad encourages conversations around whatever content or questions a brand decisions to pose. Brands can use the format to let users post photos, videos, links and status updates in response to their advert.


28/06/2011  |  Full story...

Twitter to add promoted tweets inside users’ news feed?

Twitter is mulling plans to insert ‘promoted tweets’ in the platform’s main messages stream in a bid to accelerate ad revenue growth, according to a news report. The Financial Times reports the micro-blogging site is also considering other options, including time-sensitive discount coupons and enhanced profile pages for brands.

Twitter is this year expected to earn $100million in revenue, a figure dwarfed when compared to Facebook's $3.5billion. Users may also see a tweet from a brand they are following pop-up when the log-in, even if that tweet had been posted hours earlier. It is potentially a risky move - earlier this year, Twitter users on iPhone reacted with fury when promoted tweets appeared in their timeline after 'QuickBar' was introduced in a software update.


28/06/2011  |  Full story...

Welcome to 'Blogwarts': Harry Potter lives on with new JK Rowling site

J.K. Rowling is launching Pottermore, a new website that will include new material and illustrations from the Harry Potter franchise. The website will contain 18,000 words of footnotes to her Harry Potter books. Pottermore, which will open to the public in October, will allow fans to read in-depth biographies of characters and other background material that the author was unable to squeeze into the original seven volumes.


24/06/2011  |  Full story...

Consumers ‘spend just six minutes of a 24-hour process on a retailer site’

Shoppers avoid talking to brands about their products and even dodge the websites of the retailers they will eventually buy from until their decision to purchase has already been made. Instead, on a scale previously unimagined, they do their pre-purchase research by tapping into a variety of social sources including friends and family, consumer reviews and Facebook friends, according to new research.


24/06/2011  |  Full story...

ICANN gives greenlight for ‘.brand’ domain names

ICANN’s board of directors has voted Monday to allow virtually unlimited new domain names based on themes as varied as company brands, entertainment and political causes, in the system's biggest shake-up since it started 26 years ago.

Groups able to pay the $185,000 application can petition next year for new updates to ".com" and ".net" with website suffixes using nearly any word in any language, including in Arabic, Chinese and other scripts, the Internet Corporation for Assigned Names and Numbers decided at a meeting in Singapore.


21/06/2011  |  Full story...

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