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Entries from Digital Intelligence tagged with "brands"

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Brands warned against using Facebook to target children

Brands have been warned against taking advantage of new technology to advertise to children, after a survey revealed that 88 per cent of parents are unaware of Facebook advertising’s influence on their young. The survey of over 2000 adults, by marketing specialists Verridian, comes in the wake of Facebook’s plans to challenge the law stopping children using the site.

17/06/2011  |  Full story...

Pepsi woos European digital agencies with competition

PepsiCo has announced an open call for digital entrepreneurs across Europe to apply to take part in ‘PepsiCo10’, a new programme that will discover and support new technology innovations. Launched in the US last June, PepsiCo has expanded PepsiCo10 to Europe. The goal of the PepsiCo10 Europe programme is to identify up to 10 of the most promising companies and give them the opportunity to work with PepsiCo in the U.K. to deliver pilots of their technologies, whilst receiving the support and guidance from mentors.

07/06/2011  |  Full story...

France bans words 'Twitter' and 'Facebook' from TV and radio

The French government is set to ban the use of the words 'Facebook' and 'Twitter' on television or radio programs, after a crackdown on using brand names on news programmes. According to a report in the Daily Mail, President Nicolas Sarkozy's colleagues have agreed to uphold a 1992 decree, which stipulates that commercial enterprises should not be promoted on news programs. Broadcasting anchors would be forbidden to refer to the popular social networking site and the microblogging phenomenon, unless it is relevant to a news item.


06/06/2011  |  Full story...

Online video ads ‘get 18% more attention than TV ads’

Viewers pay more attention to online video ads than to TV commercials, and have better product recall, according to a new study. The research, from video ad network YuMe and IPG Media Lab, measured the reactions of 48 viewers watching one hour of programming.

Using facial tracking algorithms and biometric monitoring, a second-by-second monitoring of cognition, excitement, and stress found that despite constant distractions in both mediums, online video commands higher attention and recall from viewers.

27/05/2011  |  Full story...

Top 20 car brand searches: Ford takes pole position

Ford takes the lead as the most searched for Automotive brand in the UK, accounting for just over 11% of all branded searches between January 2011 and March 2011, according to new research. The data, from Experian Hitwise’s first UK Automotive Brand Index, reveals the 20 most popular Automotive manufacturers online.

Ford is consistently the most searched for brand in the Index, and has remained so for over a year. However, German brands Volkswagen (9.87% of branded searches), Audi (9.16%) and BMW (8.27%) are hot on the heels of Ford, increasing their market share of branded searches by at least 1% over the last 12 months.


11/05/2011  |  Full story...

Top 100 global brands: Apple overtakes Google

Apple has overtaken Google as the 'world's most valuable brand', bringing an end to four years of dominance by the search giant, according to new research. The annual 'BrandZ' report from WPP-owned research agency Millward Brown, calculated brand power using a combination of quantitative customer research and financial analysis. According to the report, the value of Apple's brand grew to $153.5bnn while Google's brand slipped 2% to $111.4bn.

09/05/2011  |  Full story...

Facebook ‘Studio’ site lets agencies share marketing ideas

Facebook has launched a stand-alone community site called ‘Facebook Studio’ where ad agency creatives can share ideas, comment on campaigns and learn what it takes to create a successful page for a brand. The community platform is aimed at agencies, PR firms and media strategy companies. The site will focus on best practices and highlight quality campaigns uploaded by the creators of the content. 20/04/2011

20/04/2011  |  Full story...

Short .uk domains open for applications

The Landrush phase for the 2,640 remaining .uk short domains will begin on 23rd May 2011, it has been announced. Short .uk domains are classed as those with single numbers, single letters and two letters. Nominet, the not-for-profit organisation responsible for running the .uk Internet infrastructure, opened the registered rights application process for previously reserved, short .uk domain names on 1st December last year.


20/04/2011  |  Full story...

Google’s new search rankings: Winners and losers revealed

Well-known news sites such as The Guardian and The Telegraph, have benefited most from Google’s latest UK search update, known as ‘Panda’, according to new research. Early data from search marketing specialist and technology firm Greenlight, reveals big winners and losers, visibility-wise, from Google’s Panda algorithm update – designed to improve Google’s ability to detect and devalue “low quality content”, which it has now rolled out across all English language websites.


15/04/2011  |  Full story...

Only 25% of top UK retailers bother to reply to Tweets- study

Just one in four (25%) of retailers with a presence on Twitter replied to a question directed at them, with Thomas Cook, easyJet and Debenhams topping the responsiveness table, according to new research. The benchmark study from Auros, the internet consultancy and technology company, reveals the UK’s top 25 retailers are largely unresponsive when it comes to engaging on social media channels.

08/04/2011  |  Full story...

Twitter planning Facebook-style brand pages?

Twitter is reportedly considering Facebook-style pages for brands on the micro-blogging service, opening up ways for advertisers to deliver tailored messages to their followers and serving as a central hub for companies to coordinate campaigns. Marketing Magazine cites sources close to the subject saying that Twitter CEO Dick Costolo and President of Revenue Adam Bain are championing the idea as one of the many plans it has to monetize the service.


06/04/2011  |  Full story...

P&G online strategy: A greater focus on content?

That’s the implication of latest comments from the team leader for Procter & Gamble’s ecommerce and digital innovation team. Made at an industry forum, it’s not a formal press announcement, but a business quite secretive about it’s digital strategy, this seems like a clear hint of the thinking inside the FMCG’s strategy group. Here’s why they’re focussing on content and deep integration of social into the rest of their digital work…

04/04/2011  |  Full story...

M&S Vs. Interflora: Top brands in Google AdWords legal battle

The legal wrangling over brand name purchases on Google AdWords rages on, with InterFlora embroiled in a legal battle with Marks & Spencer. But who is in the right, and what precedents will the eventual court ruling set for future search campaigns?


28/03/2011  |  Full story...

TV ads drive 80% rise in branded search

TV advertising campaigns can cause up to an 80 percent increase in brand searches, according to research by performance marketing firm, Efficient Frontier. Dr Siddarth Shah, Efficient Frontier’s director of business analytics, analysed the impact of an eight-week TV campaign on brand searches, and found a direct correlation between TV ad spend and an increase in the number of searches performed on the brand, in both the short and medium term.


18/03/2011  |  Full story...

Google People Finder: Digital services that drive use, benefit and brand love

As events continue to unfold in Japan, one software firm is making a material difference on the ground. Developed out of the political meltdown surrounding the astonishing tragedy of Hurricane Katrina, Google’s Person Finder tool is looking like it will become embedded in disaster relief processes worldwide. It’s a perfect example of how the digital industry can make a massive difference. Here’s why…


15/03/2011  |  Full story...

Search keywords and trademark disputes - new legal position

For 10 years we've been reporting about trademark disputes over keywords in search engines. Paid links for competitor trademarks, competitors brands in meta-data, optimising on the keyphrase of your enemy - we've covered them all. Now a new ruling in a Californian federal appeals court suggests selling search ads based on trademarks doesn't break trademark law. Confused? Here's how the court sees it...


11/03/2011  |  Full story...

Then and now: Top 50 brands on the web compared with 2004

The online world is increasingly reflecting the offline world, with the web’s 50 most-popular brands consisting more than ever of businesses established in the ‘real world’ and sites serving the interaction between ‘real people’, according to a UKOM/Nielsen study of how the profile of the web’s most-visited sites has changed since 2004.

Names such as Freeserve, Lycos, Demon and Kelkoo, which once appeared among the web’s elite, have now been replaced in the Top 50 by brands such as Facebook, Twitter, Sky and John Lewis.


02/03/2011  |  Full story...

Top 50 brands in terms of social media success

eBay, Apple, Google, Blackberry and Amazon are the top perfoming brands in terms of social media buzz, according to a new study. The world’s most social brands have been revealed in a new ‘Social Brands Index’ that charts the performance of the top 50 brands on social media.


18/02/2011  |  Full story...

Facebook brand ‘Pages’ get profile-style revamp

Facebook Pages are getting an upgrade that will make them look and work more like user profiles. These new features will "help you manage communication, express yourself, and increase engagement," Facebook said in a blog post.

Pages are designed for organisations, public figures, businesses, and brands to connect with people in an official, public manner. The changes give page administrators subcategories, as well as categories, to classify their products and send emails to the administrator when a fan comments on the page.


14/02/2011  |  Full story...

Mobile augmented reality on rise as top brands get virtual

An increasing number of leading brands, retailers and mobile vendors are investing in mobile augmented reality (AR) applications and services, with global revenues expected to approach $1.5 bn by 2015, according to a new report.

The new report from Juniper Research has found that the installed base of AR capable smartphones had increased from 8 million in 2009 to more than 100 million in 2010, while at the same time, AR apps – initially the preserve of smaller development companies and/or researchers at technological institutes – were now increasingly created/facilitated by the larger players.


07/02/2011  |  Full story...

Social Media ‘drives just 3% of retail site visits’

Social media interactions are a primary influence for just three percent of visitors to e-retail websites in the UK, according to new research. The findings, from ForeSee Results indicated that more traditional marketing techniques are better drivers to retailers’ web sites, with search engine results influencing 13 percent of visitors and promotional emails influencing 10 percent.


04/02/2011  |  Full story...

AOL snaps up Go Viral video network for $96.7m

AOL Europe has acquired video distribution network goviral, as the internet media company further expands its ad-funded content services. goviral distributes branded video content across the Internet for brands, media agencies, creative agencies, and content producers. AOL is hoping the purchase will boost its video offerings in Europe and ultimately North America. AOL completed the purchase of goviral for $74.1m with an additional $22.6m consideration deferred and paid over two years following completion.

01/02/2011  |  Full story...

Facebook turns ‘likes’ into ads with ‘Sponsored Stories’

Facebook has introduced a new advertising program called Sponsored Stories, which turns user’s actions on the social network, such as ‘likes’ and ‘check-ins’ into ads. Designed to build brand buzz, the ads draw on Facebook's "like" and "check-in" features, which site members can use to comment on restaurants, sites, events, products and other items they interact with throughout their day.

Facebook plans to pull content from those dispatches to display in ‘sponsored story’ segments that will show up in the site's right rail, where it often displays ads. The firm already has 13 advertisers lined up, including Coca-Cola, Levi's and Amnesty International.

27/01/2011  |  Full story...

Brands ‘failing to measure impact of cross-channel marketing campaigns’

Brand marketers are not integrating online and offline campaigns effectively, and don’t have the tools to measure the impact of cross-channel campaigns. This is the finding of Forrester Consulting in a study commissioned by Efficient Frontier, a leading global online performance marketing company. The study, designed to examine the challenges marketers face in managing cross channel campaigns, and integrating search and display advertising campaigns.

20/01/2011  |  Full story...

ASA campaign highlights new website remit

The Advertising Standards Authority (ASA) has launched a new campaign to raise awareness of its broadened remit. From March 1st 2011, the regulator will become responsible for monitoring website-based marketing, in addition to the existing offline channels it already covers. Its cross-media campaign highlights how marketing communications on companies' own websites and in other third party space under their control, such as Facebook and Twitter, will be included under the ASA's remit.

19/01/2011  |  Full story...

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