Digital Intelligence

Entries from Digital Intelligence tagged with "brazil"

25 result(s) displayed (1 - 25 of 130)

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Top 10 brands in Latin America

Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.

skol.jpg

14/02/2017  |  Full story...

Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate

When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.

09/11/2016  |  Full story...

Video viral of the week: Red Bull creates 'smart payphones' in Brazil

Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.


Red Bull - Smart Payphones from LDC on Vimeo.


24/10/2016  |  Full story...

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

caratglobe.jpg

09/09/2016  |  Full story...

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...

Two-thirds of Olympics TV viewers will be second-screening- report

Nearly two-thirds (64%) of Britons who’ll watch the Olympics on TV will use an internet-connected device at the same time – according to research from marketing technology experts RadiumOne.

08/07/2016  |  Full story...

Global apps index: Brazilians ‘most active demographic’ [INFOGRAPHIC]

Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research.

24/05/2016  |  Full story...

Brazil bans WhatsApp for 72 hours

Brazil’s five major operators have been asked by a judge in the state of Sergpipe to block WhatsApp for 72 hours because it did not hand over information in a criminal investigation.

04/05/2016  |  Full story...

Snapchat goes to the Olympics: NBC to broadcast Live Stories to sports fans

Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propell the youth-centric social media app to a wider global audience.


03/05/2016  |  Full story...

Global smartphone sales: China soars as Latin America stalls

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

07/03/2016  |  Full story...

Latin America has fastest-growing ad market in world

Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.

18/09/2015  |  Full story...

Axe tells ’personalised’ Romeo and Juliet story to Brazillians

Unilever's deodorant brand Axe has taken a novel approach to video ads in Brazil, using a ‘Romeo and Juliet’ video ad that can be served programmatically with a massive 100,000 variations, depending on a user’s interests.

AXE. Romeo Reboot Manuel | Trailer (english) from THE KUMITE on Vimeo.


28/08/2015  |  Full story...

Video viral of the week: Scary Nivea Doll shows kids why they should use sunblock

Nivea wanted to find a fun and memorable way to teach Brazillian kids (and parents) about the importance of sunblock, so they worked with FCB Brazil to create dolls that burned when exposed to the sun… and filmed their reactions. See why it’s our video viral of the week below…


10/06/2015  |  Full story...

Global ad spend trends: Mobile to account for half worldwide spend by 2016

Mobile ad spend is forecast to top $100bn worldwide in 2016, accounting for more than half of the digital market, according to new research.

07/04/2015  |  Full story...

Apple iAds come to Latin America for first time

Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).

20/01/2015  |  Full story...

Google expands AdWords Express app to small businesses worldwide

After a trial in the US, Google has expanded its AdWords Express app to 20 more countries, letting small businesses manage their search marketing campaigns on the move.

30/10/2014  |  Full story...

Emerging markets to lead new growth for app publishers

Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research.

30/10/2014  |  Full story...

Low cost smartphones to drive growth in emerging markets

The number of smartphone shipments will approach 1.2bn this year, an increase of 19% from 985m in 2013, according to new research.

18/09/2014  |  Full story...

One third of consumers still believe Nike was an official World Cup sponsor

New research from GlobalWebIndex has found that Coca-Cola, McDonald's, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers).

recognition-levels-for-world-cup-sponsors.jpg

24/07/2014  |  Full story...

Mexico retains ‘Social World Cup’ as USA rises

The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research.

18/07/2014  |  Full story...

Mobile World Cup trends: Asia and Africa lead way for consumption

With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.

10/07/2014  |  Full story...

Google to close first social network Orkut after ten years

Google's first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead.

01/07/2014  |  Full story...

Non-sponsors get three-quarters of all World Cup shares

Almost three-quarters (71.2%) of the online shares generated by World Cup ads have come from non-sponsors, according to new data.

This ad from non-sponsor Beats By Dre has been one of the fastest rising since the tournament began.

27/06/2014  |  Full story...

Amazon smartphone: The emerging market challenge

Amazon has been teasing a new product for weeks, and today Amazon is holding a launch event to show off the fruit of their labours. Through leaks and Amazon’s own teasers the device looks to be a smartphone running a forked version of Android that re-introduces 3D to the arena and likely brings Amazon’s services to the fore of the user experience. While these are interesting developments, will Amazon gain any market share from the hardware giants Apple and Samsung? Is it the right move for Amazon to target the West where it already has success?

19/06/2014  |  Full story...

Mexico ‘most socially active World Cup team’

The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK

13/06/2014  |  Full story...

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