Digital Intelligence

Entries from Digital Intelligence tagged with "brightroll"

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Yahoo unites programmatic ads under BrightRoll brand

Yahoo has moved all its programmatic ad technology under its BrightRoll brand to offer clients and more joined up automated ad service.

30/09/2015  |  Full story...

BrightRoll boosts programmatic video analytics for brands

BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands.

23/01/2015  |  Full story...

Digital Intelligence November 2014

Digital Strategy data - Digital Intelligence November 2014

The winning formula for digital strategies continues shifting, as this month Facebook finally kills free organic reach after 3 years of reducing the earned media brands enjoyed. Earned is still possible in many social platforms, but without paid budgets, most people will never see your content.

Here are other big developments:
- Christmas ecommerce sales set to break all records
- High street retailers like Walmart now match Amazon prices
- Effectiveness of pre-rolls are compared to banners
- Twitter's market value downgraded as it struggles to maintain audience
- Google tests an "ad-free" web

Email us back if your team could use extra support for their 2015 digital plans. All these themes are included in more depth in our 2015 digital training.

Read November 2014

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26/11/2014

Yahoo buys BrightRoll for $640m in video ad push

Yahoo has bought BrightRoll, giving the online media giant a programmatic video advertising platform as the firm continues its push for more ad dollars to compete with Google and Facebook.

12/11/2014  |  Full story...

Top 10 video sites in the US

YouTube continues to dominate the US online video market, with Brightroll and LiveRail trailing Google for ad reach, according to new data.

28/01/2013  |  Full story...

Top 10 video sites in terms of ad impressions: US

Amongst US online video sites, Hulu generated the most video ad impressions, according to new research. The study, from comScore, showed that Americans viewed more than 5.6 billion video ads in August, with Hulu generating the highest number of video ad impressions at 996 million. Tremor Video ranked second overall (and highest among video ad exchanges/networks) with 764 million ad views, followed by Adap.tv (720 million) and BrightRoll Video Network (603 million).

10/10/2011  |  Full story...

Top 10 online videos in US

172 million U.S. Internet users watched online video content in April for an average of 14.9 hours per viewer, according to new research from comScore. The total U.S. Internet audience engaged in more than 5.1 billion viewing sessions during the course of the month.

01/06/2011

01/06/2011  |  Full story...

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