Digital Intelligence

Entries from Digital Intelligence tagged with "british airways"

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Video viral of the week: BA launches star-studded flight safety video

British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below…

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20/07/2017  |  Full story...

Digital Intelligence November 2013

Digital Strategy data - Digital Intelligence November 2013

Big developments in mobile and social are creating new ways you can reach people in 2014. Integration of retail into digital gets a boost as Pinterest opens up to retailers, and Google starts tracking in-store consumer behaviour.

What does it mean for your brand or market in 2014? Simply contact us with your questions to get practical tips from the digital strategists.

The digital channel mix changed massively in 2013, leaving many businesses using outmoded approaches in paid, owned and earned media. We can help keep you on track.

Read November 2013

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29/11/2013

British Airways ‘look up’ outdoor campaign identifies real planes in the sky

British Airways has unveiled new interactive digital billboards that can identify real planes as they fly overhead, courtesy of some technical wizardry.

View a video showing the poster in action below:

22/11/2013  |  Full story...

Passenger pays $1,000 for tweet to complain about BA

In what could signal a new trend in customer relations, a disgruntled passenger has paid to promote a tweet complaining about British Airways.

05/09/2013  |  Full story...

Video viral of the week: British Airways encourages Brits to stay home to support team GB

Olympic sponsor British Airways is asking supporters of the British Olympics team not to fly during the games in order to help British athletes. See why it's our video viral of the week below...

27/07/2012  |  Full story...

The social media Olympics: Which sponsors are creating the most buzz online?

With the Olympics less than a week away, which sponsors have made the best use of social media? This infographic from Gorkana shows that Coca-Cola has generated the greatest share of voice ahead of the games.
Digital intelligence - The social media Olympics: Which sponsors are creating the most buzz online

26/07/2012  |  Full story...

Virgin Atlantic overtakes British Airways in travel website usability

As the possibility of industrial strike action looms over its customers this summer, Virgin Atlantic is faring better online, making significant improvements to its website and mobile app to replace its strike-hit competitor, British Airways, at the top of the travel website usability stakes, according to a new study.

The 2011 Flights Online Report from user experience consultancy, Webcredible revealed that with an overall score of 82 per cent, Virgin Atlantic has, for the first time wrestled the top spot from British Airways, which scored 80 per cent on its website usability this year.

14/07/2011

14/07/2011  |  Full story...

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