Digital Intelligence

Entries from Digital Intelligence tagged with "burberry"

6 result(s) displayed (1 - 6 of 6)

Top YouTube 2016 Christmas ads: John Lewis wins globally (but Sainsbury's wins Brits’ hearts)

John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally - but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.

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06/12/2016  |  Full story...

Burberry tops the league of UK brands on Instagram

Burberry, Primark and Alexander McQueen are the most influential UK brands on Instagram in 2016, according to new research.

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02/11/2016  |  Full story...

Burberry reveals new collection on Snapchat

Burberry’s new spring-summer collection got an exclusive preview on Snapchat for the first time.

21/09/2015  |  Full story...

Burberry first brand to sign up to Apple Music sponsorship

UK luxury-goods maker Burberry has launched a new channel on Apple’s music, becoming the first sponsor to do so as the electronics giant looks to take on Spotify.

16/09/2015  |  Full story...

Google launches custom brand exchanges

Google has just rolled out “Custom Brand Exchanges” which will allow brands to buy premium ad space through programmatic buying. Programmatic buying means that companies can buy display advertising which has been analysed by a complex software and algorithm, displaying the ads in the best position. The system will be able to identify who and when to target, in real-time. This product is currently only available to large brands who have significant advertising budget to test.

14/02/2014  |  Full story...

Social media ROI: Burberry marketing drive pays off with 12% sales increase

Burberry's sales have risen sharply during 2013, crediting new marketing initiatives and improved social media ROI for the success.

17/01/2014  |  Full story...

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