Digital Intelligence

Entries from Digital Intelligence tagged with "buzzfeed"

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What’s the secret to Buzzfeed’s success? Founder discusses art of viral content (video)

Unlike many other digital news sites, Buzzfeed decided not to run banner ads from the beginning. An early proponent of the brands as publishers movement, Buzzfeed instead encouraged advertisers to create native advertising content that would integrate seamlessly into Buzzfeed’s homepage news feed. In this interview with Cannes TV, founder Jonah Peretti talks about the secret to the publisher’s success in the new era of social news and native ads.

18/06/2014

Social media trends in 2013: Chat apps and Chinese platforms rising stars of the year

Twitter IPO could make the micro-blogging platform a serious Facebook rival for advertisers… if it can make the most of its live event–orientated audience data.

Chat Apps stole the headlines from the larger players this year, with WhatsApp, SnapChat and WeChat all getting audience figures that brands cannot ignore

Chinese Social Networks are begining to expand to western markets, bringing with them huge user numbers and targeted demographics.

09/12/2013  |  Full story...

Internet publisher Buzzfeed ‘now bigger than Craigslist’

Buzzfeed, the popular social news site behind many virals and ‘top 10’ lists, has started to turn a profit four years after its launch, revealing its traffic numbers in the US are now bigger than both AOL and Craigslist.

06/09/2013  |  Full story...

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