Digital Intelligence

Entries from Digital Intelligence tagged with "cadburys"

19 result(s) displayed (1 - 19 of 19)

Cadbury rings in a #Cadvent Christmas with Yahoo Storytellers

Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.

02/12/2016  |  Full story...

Mondelez to sell Oreos in China via Alibaba ecommerce deal

Mondelez has struck a deal with Alibaba’s Tmall to start selling its products to Chinese consumers online.

08/04/2016  |  Full story...

Cadbury reveals new Milk Tray Man after online search

Cadbury has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man, beating off more than 20,000 hopefuls after an online campaign.

04/02/2016  |  Full story...

Cadbury’s embarks on search for new Milk Tray man

Cadbury's is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box.

23/11/2015  |  Full story...

Back from the dead: #CadburyCraveyard resurrects discontinued chocolate bars for Halloween

Cadbury’s is bringing one of its old chocolate bars back from the dead this Halloween, with a social media vote determining whether Cadbury Marble or Cadbury Fuse bars will make a return in a highly limited special edition.

29/10/2015  |  Full story...

Cadbury’s ‘Gorilla’ ad voted most popular UK ad ever

A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll.

22/09/2015  |  Full story...

Mondelez invests 20% of ad budget into digital video and mobile with Google tie up

Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.

08/10/2014  |  Full story...

Mondelez changes CMO to ‘chief growth officer’

FMCG giant Mondelez, owner of brands such as Cadbury's, Philadelphia and Oreo has scrapped its traditional Chief Marketing Officer position for a new wider-reaching role that includes global strategy and research and development.

11/08/2014  |  Full story...

'Generation Y' favours internet brands- Amazon more popular than Google (infographic)

Amazon, Google, Facebook and YouTube are amongst the top 12 brands favoured by the UK’s ‘Generation Y’ of 16 to 34 year olds, according to a new survey.

07/06/2013  |  Full story...

Digital Vs TV spend: Cadbury's online video advertising gets 4 times more ROI than TV

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Cadbury's "Chocolate Charmer" online advertising campaign provided ROI almost 4 times higher than their TV campaign. The chocolate brand ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix.

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Brand: Cadbury’s | Media: YouTube, TV, Social Media | Agency: Fallon London | Country: UK | Sector: FMCG

11/08/2012  |  Full story...

The social media Olympics: Which sponsors are creating the most buzz online?

With the Olympics less than a week away, which sponsors have made the best use of social media? This infographic from Gorkana shows that Coca-Cola has generated the greatest share of voice ahead of the games.
Digital intelligence - The social media Olympics: Which sponsors are creating the most buzz online

26/07/2012  |  Full story...

Digital Vs TV spend: Cadbury's online video advertising gets 4 times more ROI than TV

cscadbury.jpg

Cadbury's "Chocolate Charmer" online advertising campaign provided ROI almost 4 times higher than their TV campaign. The chocolate brand ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix.
More on this Case study

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Brand: Cadbury’s | Media: YouTube, TV, Social Media | Agency: Fallon London | Country: UK | Sector: FMCG

14/07/2012  |  Full story...

Cadbury Joyville train stunt creates online buzz in Australia

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This marketing stunt from Cadbury involved a giant purple ‘Joyville’ branded train pulling into select stations across Australia, rewarding surprised commuters with an array of chocolate treats. The campaign was amplified through a deeply integrated social media campaign with a Facebook page encouraging and supporting user generated content, as well as the dedicated website which features games, information and lets users share the campaign.

More on this Case study …
Brand: Cadbury |Media: Facebook | Country: Australia |Sector: FMCG | Agency: Wonder | Format: Facebook page, website

YouTube case study | Facebook Page

14/07/2012

Facebook case study: Cadbury video viral gives ‘thumbs up’ to 1 million social media fans

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The Cadbury Dairy Milk UK Facebook Page reached a social media milestone when it welcomed its one millionth fan on Saturday, January 7, 2012. To say thank you, the brand constructed a giant chocolate Facebook ‘thumbs up’, piece by piece, from thousands of Cadbury Dairy Milk bars and put the video on the social network. This case study shows how Cadbury managed to keep the momentum of its growing social media audeience.

More on this Case study…

Brand: Cadbury Dairy Milk |Media: Online, email | Country: UK|Sector: FMCG | Agency: Hypernaked | Format: Facebook Page Videos

14/07/2012  |  Full story...

Cadbury Wispa rewards social media fans for ‘goofing off’

Cadbury has launched a new social media campaign for Wispa, celebrating ‘Time Well Mis-spent’ with a new competition. The premise of the Facebook app is that ‘it’s good to goof off’, and asks users to enter ideas on the best ways to mis-spend time. Every week for six weeks from 17 July Wispa will pick 10 ideas and make them happen.

13/07/2012  |  Full story...

Cadbury chocolate bars turned into augmented reality games

blippar, a free smart phone app that converts real world images into virtual experiences, has launched in partnership with Cadbury UK and Ireland. blippar's technology has allowed Cadbury to create an augmented reality game that anyone with a smart phone can play using its product.

Once blippar is installed on a handset, the user points the device at a Cadbury product - be that a Dairy Milk, Twirl or many others - and the introductory instruction screen of 'Qwak Smack' will 'blipp' from the wrapper on to the screen as if stuck to the bar.

18/08/2011  |  Full story...

Cadbury's - ROI for every £1 media spend

Cadbury's "Chocolate Charmer" online advertising campaign provided ROI almost 4 times higher than their TV campaign.

Cadbury's - ROI for every £1 media spend. Cadbury's

05/02/2011

Cadbury’s case study: Digital campaign generates over £3 for every pound spent

Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…

Market research agency GfK NOP has released the results of a study that evaluated the cross media performance of Cadbury’s recent Dairy Milk campaign. The study demonstrated the power of online advertising and its ability to deliver impressive returns on investment.

20/01/2011  |  Full story...

Crème Egg campaign invites nation to play ‘game of dare’ online

Cadbury’s has launched a new campaign for its Creme Egg brand, that challenges consumers to take part in ‘a massive game of dare’ online. Goo Dares Wins, a multi-million integrated marketing campaign will see Creme Egg becoming the first Cadbury brand to link into the Spots v Stripes initiative that aims to get the entire nation playing games.

Born out of Creme Egg’s encouragement to play and mess around with it’s goo, this year Goo Dares Wins will dial up this anarchic spirit even more; taking it to the masses and getting the whole nation acting mischievously.

18/01/2011  |  Full story...

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