Digital Intelligence

Entries from Digital Intelligence tagged with "candy crush"

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Candy Crush maker shares tumble after profit warning

Shares in King Digital have dipped by more than 10% as its hit game Candy Crush attracts less in-game purchases from players.

15/05/2015  |  Full story...

Candy crash? King shares dive as players move on

King Entertainment, the team behind Candy Crush Saga has seen $1.4bn (£833m) wiped from its value on weak earnings figures as gamers seem to be losing interest in the ‘freemium’ puzzle game.

14/08/2014  |  Full story...

Digital Intelligence March 2014

Digital Strategy data - Digital Intelligence March 2014

As the web celebrates its 25th birthday, Tim Berners-Lee shares his thoughts about what's to come. To give you a window into the near future, Matt Cutts explains how Google voice search will remove keyboards, and wearable computers get another step closer.

New research this month showed that 1/5 of all ad spend globally now goes online. Facebook is trying to push that further, continuing to remove the free organic audiences brands enjoyed in the past, as they force companies to switch ad dollars to promote their posts.

This month's case studies that impressed us include Samsung's big win at the Oscars, McDonald's testing SnapChat and Garnier's social tactics in China.

The research is grouped in the sections matching digital channel strategies and training courses.

Need more about the implications of any of this research on the digital aspects of your marketing plan? Simply email us back.

Read March 2014

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27/03/2014

Candy Crush shares go sour on debut

King, the maker of the popular mobile game Candy Crush, has seen it shares drop 15% below its IPO price on the first day trading on the New York Stock Exchange.

27/03/2014  |  Full story...

Candy Crush developer to float on stock market for UK record of $7.6bn

Games studio King Digital will become Britain's most valuable publicly listed internet company after being priced at $7.6bn ahead of its IPO.

14/03/2014  |  Full story...

Mobile phenomenon Candy Crush Saga ‘makes $850,000 a day’

Candy Crush Saga is currently making $850,000 a day, as the year-old mobile puzzle game reveals the secrets to its ‘freemium’ business model success.

Watch a trailer for Candy Crush Saga below;

16/09/2013  |  Full story...

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