Digital Intelligence

Entries from Digital Intelligence tagged with "cannes lions"

25 result(s) displayed (1 - 25 of 136)

1 2 3 4 5 6 Next >>


Cannes Lions winner: Vovlo brings car safety for all with EVA Intitiative

To improve gender equality in all cars, Forsman & Bodenfors launched a global campaign called The EVA Initiative together with Volvo Cars, in which 40 years of research was shared with the world, winning the Cannes Lion Grand Prix for Creative Strategy in 2019.

eva%20init.png

04/07/2019  |  Full story...

Doconomy’s pollution cutting credit card wins Cannes Grand Prix

The Do Black card is a radical solution to expanding carbon footprints- a credit card that won’t let you buy anything else after you’ve hit your annual carbon limit.

doblack.png

04/07/2019  |  Full story...

Cannes Lions 2019 round-up: Social activism takes centre stage

As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.

cannes%202019.png

25/06/2019  |  Full story...

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

keepinf%20fortnite%20fresh.png

25/06/2019  |  Full story...

Cannes Lions Winner: Black & Abroad 'Go back to Africa' scoops top data prize

This year's Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the "Go back to Africa" slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.

go%20back%20to%20africa.png

25/06/2019  |  Full story...

Cannes Lions Winner: Carrefour 'Black Supermarket' wins Creative Effectiveness

This social media, ecommerce and retail campaign from Carrrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below..

black%20market.png

25/06/2019  |  Full story...

"What went wrong with online ads?" KFC, Unilever and Deloitte reflect on Cannes Lions

With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.

turnpo.png

25/06/2019  |  Full story...

The future of ad platforms: P&G Taco Bell and LEGO lead discussion at Cannes

On day four of Cannes Lions, a panel including P&G’s Marc Pritchard, Chief Brand Officer, as well as Marisa Thalberg, Global Chief Brand Officer at Taco Bell, and Julia Goldin, Global CMO at LEGO discussed the future of advertising and the power that platforms and brand purpose play at present and in the future.

pritch.png

24/06/2019  |  Full story...

Cannes Lions: Unilever boss warns 'woke-washing' hampering brand purpose

Unilever's new chief executive Alan Jope has warned brands against cashing in on culture wars by 'woke-washing' in advertising, claiming the purpose category is being "polluted" by brands that fail to take real action after making false promises.

wokewash-jope.png

23/06/2019  |  Full story...

KFC 'Pocket franchise' app wins two Gold Lions in Mobile

Fast food chain KFC has been awarded with a Mobile Gold Lion at Cannes Lions for its "Pocket Franchise" campaign in China.

kfc%20pocket%20franchise.png

21/06/2019  |  Full story...

Cannes Lions winner: Gillette breaks down ‘Shaving Stereotypes’ in India

Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.

shaving%20steroetype.png

21/06/2019  |  Full story...

The big Cannes debate: Pepsi, Microsoft, EcoAge and Ogilvy talk brand purpose

Ogilvy's Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, including plastics pollution and 'doing good by stealth'.

cannes%20purpose.png

21/06/2019  |  Full story...

Cannes winner: Burger King’s ‘Whopper Detour’ takes top direct marketing prize

Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.

whopper%20detour1.png

21/06/2019  |  Full story...

Cannes Lions: ASICS, Adobe, AB InBev discuss social responsibility of brands

Should brands separate social responsibility from purpose? A lively panel debate a Cannes Lions this week saw ASICS, Adobe, AB InBev discuss the changing role of the brand in society.

cannes-csr.png

21/06/2019  |  Full story...

Cannes Lions winner: Virtual clothing app wins Digital Craft prize

Clothing retailer Carlings won the top prize in the Digital Craft category at Cannes Lions, for its ‘adDress the Future’ campaign that lets fashionistas show off their clothing designs without harming the environment.

carlings2.png

20/06/2019  |  Full story...

Cannes Lions: Twitter stats show most popular campaigns

With the winners of Cannes’ Titanium Lions awards revealed later this week, social media marketing platform Socialbakers has done a deep-dive into all 20 nominated campaigns.

cannes%20hashtags19.png

20/06/2019  |  Full story...

Cannes Lions winner: Ikea wins Health innovation award for “ThisAbles”

Ikea has taken the top prize in the Health category at this year’s Cannes Lions festival for “ThisAbles,” a suite of product adaptors that make the company's furniture and goods accessible to those with disabilities.

thisables.png

20/06/2019  |  Full story...

Cannes Lions 2019: Brand trust becoming essential says Edelman

Only one-third of consumers (34 percent) trust most of the brands they buy or use, with trust now an essential buying consideration for most consumers, according to a new report released at Cannes Lions.

trust.png

19/06/2019  |  Full story...

Cannes Lions: Hollywood star Robin Wright calls for industry to learn from each other

Robin Wright called on businesses to embrace “the full richness of humanity” today speaking at a diversity focused event held by Google at the Cannes Lions Festival 2019.

robin%20wright.png

19/06/2019  |  Full story...

Advertisers vs. marketers: Mixed priorities ‘costing customer loyalty’

On the first day of Cannes Lions, Adobe has revealed a distinctly different set of priorities for advertising and marketing professionals, which is resulting in a fragmented and inconsistent brand experience.

adobe-admar.png

18/06/2019  |  Full story...

Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival

With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.

top102019.png

13/06/2019  |  Full story...

Cannes Lions 2018 review: A sober but stronger festival

The creative ad industry once again gathered at the French Riveria for the biggest annual convention and awards. The theme was ‘Digital Transformation’ but corporate accountability was a hot topic amid the unfolding digital data and privacy scandals that rocked the world this year. In case you weren't lucky enough to attend the beaches, yachts and parties, we look back at some of the big themes of Cannes Lions 2018.

cannes%20review%202018.jpg

25/06/2018  |  Full story...

Cannes Lions 2018: Video highlights from all five days

The 2018 Cannes Lions Festival of Creativity was bigger than ever before, celebrating the best of the creative ad industry. If you weren’t lucky enough to be there, we’ve complied a handy review along with video highlights from all five days.

cannes%20183.jpg

25/06/2018  |  Full story...

The social winners of Cannes Lions 2018

With Cannes Lions ending for another year, Crimson Hexagon took a look back to see which brands and agencies generated the most buzz.

cannes%20stats2.jpg

25/06/2018  |  Full story...

Cannes Lions 2018: Highlights from day 5

The final day of Cannes Lion 2018 features talks from Sir Martin Sorrell and actor David Oyelowo. View the highlight reel below…

25/06/2018

Further results

1 2 3 4 5 6 Next >>


Other tags

Digital Intelligence tag list:

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy