Digital Intelligence

Entries from Digital Intelligence tagged with "cctv"

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World’s biggest media owners: Google leads as China’s CCTV and Baidu grow

Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data.

12/05/2014  |  Full story...

China’s state broadcaster CCTV signs up for mobile marketing

The Mobile Division of Chinese Central Television has announced it is ‘open for business’ for brands wishing to advertise on its mobile WAP portal and iPhone and Android apps. The move has been set up in partnership with CCTV’s mobile advertising partner 3rd Space.

CCTV is the State broadcaster in China, being the principal source for broadcast media content such as news and sport across TV, the Internet and mobile. CCTV already attracts over 10 million unique visitors per day to its free-to-view mobile portal and has passed 3 million downloads of its iPhone app; a user-base that is forecast to grow significantly driven by explosive demand from the growing affluent-generation of smartphone consumers in China.

18/01/2011  |  Full story...

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