Digital Intelligence

Entries from Digital Intelligence tagged with "channel 4"

25 result(s) displayed (1 - 25 of 60)

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Channel 4 links with top European broadcasters for video ad alliance

Channel 4 has joined an alliance of Europe’s biggest broadcasters to run commercials across their video-on-demand (VOD) services, in a move to combat Google and Facebook’s dominance of online advertising.

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15/11/2017  |  Full story...

Bake Off finale: Which sponsors fared best?

With the Great British Bake Off winner revealed, Hitwise releases data crowning Lyles Golden Syrup to be the winning sponsor of this series, as data shows searches for the brand have increased 46% since the show began.

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01/11/2017  |  Full story...

Most downloaded TV and Film apps revealed

YouTube easily beats the traditional television channels on the app front, with 68% of Brits having it on their phones; the nearest rival was the BBC on 31%, according to new research.

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30/06/2017  |  Full story...

Channel 4 scares web viewers with personalised Alien ad

Channel 4 is bringing a new ad format to its on-demand platform that targets the viewer directly, including their name as part of the promo.

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26/04/2017  |  Full story...

Video viral of the week: C4 showcases Paralympics with new ‘Super Humans’ music video

In an unconventional approach for a sporting event, Channel 4 has made a music video to promote its coverage of the upcoming Paralympic Games in Rio. However, the bold move pays off in the powerful and engaging clip. See why it’s out video viral of the week below…

22/08/2016  |  Full story...

C4 offers £1m ad slot for best brand that showcases disabled talent

Channel 4 is to giveaway £1 million of its commercial airtime to encourage brands and agencies to feature disability and disabled talent in their advertising campaigns.

05/05/2016  |  Full story...

Channel 4 expands into mobile games

Channel 4 has announced three games that it will publish in the first quarter of 2016 on its new publishing arm, All 4 Games.

18/01/2016  |  Full story...

C4’s First Dates bolsters social activity for celebrity episode

Channel 4’s First Dates is ramping up social media activity this series as the reality show prepares to air its debut celebrity episode.

13/10/2015  |  Full story...

C4 begins social media push for ‘First Dates’ show

Channel 4’s First Dates has appointed Social Life to run all social media activity around the show.

29/04/2015  |  Full story...

Digital Intelligence November 2014

Digital Strategy data - Digital Intelligence November 2014

The winning formula for digital strategies continues shifting, as this month Facebook finally kills free organic reach after 3 years of reducing the earned media brands enjoyed. Earned is still possible in many social platforms, but without paid budgets, most people will never see your content.

Here are other big developments:
- Christmas ecommerce sales set to break all records
- High street retailers like Walmart now match Amazon prices
- Effectiveness of pre-rolls are compared to banners
- Twitter's market value downgraded as it struggles to maintain audience
- Google tests an "ad-free" web

Email us back if your team could use extra support for their 2015 digital plans. All these themes are included in more depth in our 2015 digital training.

Read November 2014

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26/11/2014

Channel 4 debuts ad marketplace on cloud TV service ‘All 4’

Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’.

13/11/2014  |  Full story...

Channel 4 debuts mobile interactive video ads

Channel 4 has launched a selection of its sales division’s interactive video ad formats (iVOD) on Apple iPhones and iPads as the UK broadcaster looks to capitalise on its growing mobile audience.

04/11/2014  |  Full story...

Video viral of the week: ‘Unloved’ ad puts human perspective on animal charities

This emotionally powerful video from the Animal Mayhew Centre puts a new twist on typical pet rescue charities- highlighting the happiness a rescue dog bring to their owners after a hard day. See why it’s our video viral of the week below…


25/03/2014  |  Full story...

Rise of digital product placement: Mirriad gives new value to old TV shows

Mirriad has made a series of high-profile hires, as the agency continues to expand its digital product placement that lets brands retroactively place their adverts into old TV reruns.

Watch this video explaining how Mirriad’s digital product placement tool works below:

Mirriad Reel13 2min NU from mirriad on Vimeo.


17/01/2014  |  Full story...

ITV drops legal action over C4 ‘tweets for gifts’ documentary

ITV has dropped threats of legal action against Channel 4 over allegations that stars of Coronation Street were breaching marketing rules by promoting companies on Twitter in exchange for gifts.

08/08/2013  |  Full story...

‘Fake fans’ documentary exposes murky world of click farms

This week’s Channel 4 documentary ‘Celebs, Brands and Fake Fans’ looked into the murky world of ‘click farms’- offering a warning to brands tempted to buy success on social media.

Watch a trailer for the programme here:

07/08/2013  |  Full story...

Nissan sponsors 4oD’s new download service

Channel 4 has launched an ad-funded download service, allowing users to download TV shows up to 30-days after their first broadcast, with Nissan signed up as the first sponsor.

26/07/2013  |  Full story...

Cannes Lions 2013 winners: ‘Dumb Ways to Die’ scoops top awards

Ad agency Mccann’s Dumb Ways to Die became the most awarded ad in the history of the Cannes advertising festival, with its offbeat public service announcement for Metro Trains Melbourne finishing the festival with 32 Lions, including five Grand Prix awards, 18 gold, three silver and six bronze.

24/06/2013  |  Full story...

BARB to measure online catch-up viewing- New UK audience data for marketers

Kantar Media has been appointed by BARB (Broadcasters’ Audience Research Board) to collect and report census data for online TV viewing in the UK across all devices, providing more meaningful UK audience data for marketers.

20/06/2013  |  Full story...

Direct marketing trends: What Obama 2012 can teach us (video)

The Obama 2012 presidential campaign produced one of the most sophisticated direct marketing systems ever seen, pinpointing potential voters with the right messages delivered in the right format at crucial moments (helping to win the US election as a result). At last month’s DMA Technololgy Summit in London, Harper Reed, the campaign’s chief architect, revealed how modern direct marketing trends such as 'micro-listening' can have wider applications for marketers.

Watch Reed's presentation below:

14/05/2013  |  Full story...

Digital Intelligence March 2013

Digital Strategy data - Digital Intelligence March 2013

Traffic to websites by tablet users is overtaking smartphone traffic, 50% of mobile searches get actioned within an hour, and Nielsen shows where consumers are located when they're searching categories like 'food' or 'shopping' - all this just in the mobile section of this month's research round-up.

To keep you updated on how the digital markets are evolving, our strategists have included dozens of infographics, charts and research reports - as well as the top 100 full stories from our blogs and the DigiAcademy Twitter feed: https://twitter.com/DigiAcademy.

Stories are grouped around the big themes in digital - and full details, videos and high resolution charts on click through below.

If you'd like quick tips about what these mean for your team's plans in 2013, simply get in touch to have a digital strategist send you some extra advice. With advanced in-company training programmes running in 20 countries this year, it's easy than ever to boost your team's skills.

Read March 2013

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31/03/2013

Channel 4 ‘data baby’ to expose modern ad tracking techniques

Channel 4 has launched ‘Data Baby’, a new experiment that will monitor how an individual web user’s habits are tracked and used by online advertisers. The experiment will look at how technology such as Google’s DoubleClick has become more sophisticated, moving from traditional cookie tracking to location, frequency and device monitoring techniques.

Watch a Channel 4 video explaining the project below:

07/03/2013  |  Full story...

TV viewing habits: Brits watched 4 hours of TV a day in 2012

New figures show that TV viewing in the UK is continuing to expand as people watch additional TV on-demand via TV sets, tablets, smartphones and laptops. In total, the average UK viewer watched 4 hours, 4 minutes of TV a day in 2012 – the year when TV in the UK became 100% digital following analogue switch-off.

21/02/2013  |  Full story...

Channel 4 debuts ‘social login’ to boost personalisation

Channel 4 has introduced ‘social login’ technology on its website in a bid to improve personalisation for viewers and offer more targetting options for its advertisers.

30/01/2013  |  Full story...

Half of Brits ‘prefer to watch catch-up TV on the big screen’

Over half of the UK (51%) prefer to watch catch-up services on a TV, rather than a smartphone or tablet.

29/01/2013  |  Full story...

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