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Entries from Digital Intelligence tagged with "channel 4"

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C4 strikes Paralympic gold with ‘Superhuman’ online ad campaign

This summer saw Channel 4 run its ‘Superhuman’ campaign to promote the London Paralympic games. Working with Mediasyndicator, the online element of the promotion attracted more than 150,000 interactions. As part of Channel 4’s ‘Meet the Superhumans’ online Paralympics advertising campaign, deployed in partnership with digital advertising specialists, Mediasyndicator, also captured the attention of online audiences – with results revealing the campaign achieved over 150,000 interactions.

Watch the C4 trailer here:

Channel 4 Paralympics - Meet the Superhumans from IWRF on Vimeo.

03/10/2012  |  Full story...

Case study: 4Music mixes video, search and social media to boost reach

Launched in August 2008, 4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio. This case study shows how the a multi-layered digital campaign was used to elevate the brand and increase the value of 4Music.comto its advertisers.

09/07/2012  |  Full story...

YouView goes on sale this month- Will it be the next ‘Freeview’?

YouView is set to launch in the UK at the end of this month, with the much-delayed web TV service seen by many as a possible successor to the Freeview platform. The service was unvieled by Lord Sugar, who announced that YouView would go on sale at the end of this month for £299, a higher price than had been anticipated. “Will I be surprised in two years time if the boxes in the retail channels will be £99? Not really, you know what it’s like in the consumer electronics industry,” he said.

Watch the launch video here:

05/07/2012  |  Full story...

YouView to launch 4th July… but will set top boxes be available?

YouView is set for launch in the UK next month after much delay, but the web TV service might still be hampered by a lack of availability of set top boxes, according to a news report. YouView chairman Lord Sugar and CEO Richard Halton are to officially launch the IPTV joint venture on July 4. However, according to the Financial Times, set-top boxes will not be widely available until later this year as manufacturers plan to conduct further tests.

Watch the launch video here:

29/06/2012  |  Full story...

Digital Intelligence June 2012

Digital Strategy data - Digital Intelligence June 2012

The Cannes Cyber Lions showed why owned media is key and how not to simply add to the clutter of the web.

In digital advertising the big players battled hard, with Google opening AdWords to 300,000 apps via its AdMob integration, while preparing for the European rollout of its web TV service. Facebook launched a major ad push, creating deeper ties with Apple, Zynga and WordPress, scrapping 'credits' for local currencies and opening to third party ad platforms for first time. Twitter upped its game with its first TV commercial and curated hashtags for brands, while revealing it's mobile ad revenue have overtaken desktop PCs. Microsoft showcased its iPad rival 'Surface', but was forced into an embarrassing U-Turn on its proposed plans to make 'Do Not Track' the default option for its next IE browser, after much outcry from advertisers.

The were some major acquisitions this month, with Facebook buying a facial recognition firm, Salesforce buying Buddy Media and WPP snapping up AKQA.

This month we include a guide to Pinterest, Mary Meeker's 'State of the Web' presentation and the DMA's implications of the new EU cookie laws for email and mobile marketing. We also take a look at Social media SEO, with growing evidence that Facebook and Twitter now play a key role in determining Google search rankings. Full stories and charts below and on click through.

Read June 2012

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27/06/2012

Channel 4 uses new cookie law to its advantage

As the controversial EU cookie law came into effect last weekend, Channel 4 managed to communicate the idea of collecting user data as part of a positive brand message, with a little help from comedian Alan Carr. See how they did it here…


01/06/2012  |  Full story...

Video report: Android apps caught sharing private data with advertisers

Many Android apps are sharing personal data with advertisers without clear consent, according to an investigation conducted by Channel 4. Data that was available to advertisers included contacts, location data and even calendar entries.

06/03/2012  |  Full story...

Sky to launch online TV for non-subscribers

Broadcaster BSkyB is to launch an online television service to non-Sky customers to combat a sharp slowdown in growth of its customer base. The channel will launch the online TV service in the first half of 2012, giving users access to Sky movies and eventually Sky Sports, on flexible tariffs, without signing a contract. The new Sky internet TV service will stream content to computers, tablets, mobile phones, games consoles and smart TVs.

31/01/2012  |  Full story...

C4 to report first loss in ten years: Invests in creative talent

Channel 4 is set to report a loss during 2012 as the broadcaster looks to invest in creative talent at the expense of profits. CEO David Abraham said the broadcaster is "planning for a reported deficit in the 12 months of 2012”, its first full-year loss for more than a decade, as it steps up investment to “grow the UK creative economy”.

30/01/2012  |  Full story...

SeeSaw video-on-demand site shuts down after 2 years

UK TV-on-demand website SeeSaw, has been closed down afer failing to renew content licenses. The website had been online less than two years, offering content from BBC Worldwide, Channel 4, Channel Five and several production companies. A group of investors led by Criterion Capital Partners took a majority stake in the business in July. CCP also owns the social network Bebo.

31/10/2011

31/10/2011  |  Full story...

YouTube to offer film rentals in the UK

YouTube has started a movie rental service in the UK, providing about 1,000 films for the rental service. Video site YouTube Blockbusters such as The Dark Knight and classics including The Birds can be watched via the site. In total, about 1,000 movies have been made available. New releases will cost £3.49 to rent and library titles £2.49. Users have 30 days to begin watching a film, and 48 hours to finish it once they start. The UK is the third territory to get the movie rental service after the US and Canada.

10/10/2011

10/10/2011  |  Full story...

Xbox seals 40 TV content deals: UK gamers get iPlayer, 40D and LoveFilm

Microsoft has struck deals with nearly 40 TV content providers to provide programming over Xbox Live, with upcoming deals with providers in the UK including BBC, 40D and LoveFilm. Gamers won’t require a Gold (paid-for) Xbox Live account to use any of the new services, which are due to be up and running before Christmas.

07/10/2011

07/10/2011  |  Full story...

Digital Intelligence September 2011

Digital Strategy data - Digital Intelligence September 2011

Is Facebook destined to become the next AOL? This month saw the social network transform into a media hub, realising Zuckerberg's strategy of positioning Facebook as an "Internet within the Internet". The move has worked for games, providing huge ad revenues and rich demographic data yields, but will users be happy to watch Netflix films, stream Spotify playlists and read eBooks within Facebook's site? Or is it too similar to AOL's doomed "walled garden" strategy of the early noughties?

This month saw Google take the revamped Google+ public, buying Groupon rival Daily Deal and unveiling its potentially revolutionary Wallet service in the US. Meanwhile, Twitter's new analytics tool could help marketers shed light on the dark art of social media ROI, and the relationship between retweets and revenue on the micro-blogging site.

September also provided some prime examples of how not to get ahead in digital media. Yahoo fired fiery boss Bartz over the phone, leaving the former dotcom darling looking for a buyer. RIM saw its profits collapse as Blackberry lost its grip on the mobile market, and newly bought MySpace has been forced to postpone its grand launch. Award for worst CRM of the month goes to Netflix, which fumbled a re-branding and re-pricing strategy that outraged customers and forced a humble YouTube apology from the CEO, which you can view in all its wince-inducing glory below.

On the research side, we've got some telling stats on mobile broadband this month. 1 in 10 of eBay's customers now buy via mobiles, while the UN found that over 10% world population now has mobile broadband. Food for thought for anyone doubting the potential of mobile...

Read September 2011

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30/09/2011

SeeSaw loses Channel 4 content

Criterion Capital Partners, the new owner of SeeSaw, has lost a key content deal with Channel 4. The loss means popular shows such as The Inbetweeners and Peep Show are no longer available on the online TV service. Criterion Capital Partners, which also bought former AOL asset Bebo, took a 75 per cent stake in SeeSaw from owner Arqiva in July.

05/09/2011

05/09/2011  |  Full story...

Channel 4 reveals 4OD viewer data for first time

Channel 4's catchup service 4oD attracted 3.4 million viewers in July, according to figures released for the first time by the broadcaster this week. Popular Channel 4 shows including Hollyoaks and Eight Out of 10 Cats also drove an unspecified increase in 4oD programme views, to 29m in July. 4oD had 3.4 million average monthly viewers last month, according to the report, with Sirens and Come Dine with Me among the most popular catchup programmes.

02/09/2011

02/09/2011  |  Full story...

Digital Intelligence August 2011

Digital Strategy data - Digital Intelligence August 2011

Who says August's the quiet month for news? Here in the UK, riots revealed the worst and best of social media: large-scale looting was organised at least in part via secure Blackberry Messenger, while large-scale clean-ups were enabled through Twitter hashtags. Watching criminals exploit the privacy of BBM was as depressing as the relief felt from watching the publicly spirited clean-up. All a strong reminder that social activism through social media and messenger tools will be a permanent feature of society from now on whether in Libya or London.

Digital media battle lines continue to shift, as Google became a fully-fledged mobile maker after the Motorola acquisition, and a fully-fledged TV platform with the UK announcement of Google TV. Facebook got serious about location, dropping 'Places' for a universal location tagging system, adding mobile messaging in its bid to stifle Twitter and FourSquare, and ramping up its privacy along the way.

On a sad note, Apple lost its 'rock star nerd', as Steve Jobs stepped away from the helm. Jobs is a true digital revolutionary who pioneered game-changers like the iPod, iPhone and iPad - a real icon of our times who has materially affected all of us. While Apple's strategy looks confident to continue, we're still unconvinced by the shock moves at heavyweight tech firm Hewlett-Packard to ditch mobiles, tablets and PCs to become a standalone software maker.

Also in this month's edition, some eye-opening stats we think you'll enjoy: Amazon accounts for 1 in 5 of all web visits, the UK's Daily Mail became the second most read news site in the world. Which paper came first? You'll have to read on...

Read August 2011

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01/09/2011

4oD app coming to iPhone as C4 takes on iPlayer

Channel 4 is launching an iPhone version of its 4OD application, as the broadcaster ramps up its online and mobile services. The app, which has been available on the iPad since April, will be released for the iPhone and iPod touch in September to mark the launch of a revamped 4OD service. Users will have 30-day access to Channel 4 broadcasts, as well as archived episodes from shows such as The Inbetweeners and The IT Crowd.

31/08/2011

31/08/2011  |  Full story...

Channel 4 woos advertisers with online audience targeting scheme

Channel 4 is ramping up its audience targeting capabilities in a bid to attract more advertisers to its websites. The broadcaster is enticing viewers to enter their preferences in exchange for exclusive online shows, with the data added to a central database for managing viewer information. Steve Forde, a digital marketing specialist at Channel 4, is moving to become head of viewer relationship management.

25/08/2011

25/08/2011  |  Full story...

Sony rejects YouView deal for Bravia TVs

The YouView internet TV project has hit another hurdle after Sony revealed they will not have the service on their Bravia range of connected TV sets. The BBC backed internet TV platform has been beset with delays and the loss of Thomson owned, Technicolor set-top box which jumped the YouView ship back in May.

It still leaves the project with several device manufacturers that are committed to the IPTV system in Huawei, Manhattan, Pace, Vestel, Cisco and Humax. YouView is comprised of six partners, the BBC, ITV, Channel 4, Five, BT, TalkTalk and Arqiva.

12/07/2011

12/07/2011  |  Full story...

BBC hires Alan Sugar to ‘cure or kill’ YouView

The BBC and other UK broadcasters have hired Lord Alan Sugar to attempt to save the embattled YouView internet-connected set top box venture. The business entrepreneur and star of TVs ‘The Apprentice’ was brought on board two weeks ago with a mandate to “cure or kill” the venture.

25/03/2011

25/03/2011  |  Full story...

YouView web TV platform postponed until 2012

The launch of web TV service IPTV service YouView has been delayed until early 2012 due to the ‘growing scale and complexity of the project’. YouView (formely known as Project Canvas) will let viewers with broadband enabled sets access to video-on-demand content from BBC ITV and C4, in partnership with technology firms Arqiva, BT and TalkTalk.

The service was originally scheduled in to go live in the first half of 2011 but the joint venture will have a product in trial by the end of 2011, with a full consumer launch to follow by early 2012.
The service was announced as Project Canvas in December 2008 with the aim of bringing IPTV to UK households via broadband-enabled set-top boxes, in much the same way as Freeview and Freesat currently do with digital TV.

10/02/2011

10/02/2011  |  Full story...

PS3 gets on-demand ITV and Channel 4

TV catch-up services ITV Player and Channel 4's 4oD have joined existing service BBC iPlayer on the PS3 console. The move means PS3 users will be able to catch up on popular shows from ITV, such as Coronation Street, Gossip Girl and Emmerdale, and some of Channel 4's content which includes Peep Show, Hollyoaks and Misfits.

The ITV Player and Channel 4’s 4oD service will launch the first commercial TV video content that can be watched via the PS3, available to users who have broadband access. The BBC’s iPlayer launched on the PS3 console last year.

15/12/2010

15/12/2010  |  Full story...

SeeSaw offers ad-free viewing for 99p

Online video service SeeSaw has launched a new “NonStop” feature, giving viewers the choice to either watch their programmes free with adverts or pay a small fee to enjoy uninterrupted viewing. The service will launch for an introductory price of 99p until 31st of December, going up to its standard price of £2.99 per month thereafter.

The move will see SeeSaw become the only online viewing platform to offer 4oD and Demand Five content without ads. Driven by customer research, NonStop was crafted to give Seesaw users flexibility to either watch their favourite content free with ads or pay a small fee to enjoy the experience uninterrupted.

29/11/2010

29/11/2010  |  Full story...

TV catch up sites: BBC’s iPlayer tops usability list, Sky Player comes last

The BBC offers viewers the most usable Video on Demand (VoD) / catch up TV website with its iPlayer service, while Sky’s Sky Player service fails to match other broadcasters in terms of usability, according to new findings released today.

The ‘Video on Demand: playing catch up’ report from user experience consultancy, Webcredible, revealed that BBC iPlayer is leading major UK broadcasters in the VoD usability stakes with a score of 88 per cent, followed by Scottish broadcaster STV with its STV Player coming in second with 76 per cent. Sky Player on the other hand scored just 55 per cent, with admittedly a more complex commercialised offering, failing to clearly explain its different subscription packages to users on the site.

04/10/2010

04/10/2010  |  Full story...

Project Canvas to launch Web TV next year as ‘YouView’ brand

Project Canvas, the on-demand TV service backed by BBC ITV, BT and Channel 4, has offially rebranded as YouView, and is set to launch as a beta test in the first quarter of next year.The site aims to bring video-on-demand programming and services to Freeview and Freesat.

From next year viewers will have the choice of a subscription-free YouView set top box that will combine their favourite digital TV channels with the last seven days' catch up TV, as well as bringing a full range of on-demand services and interactive extras straight to the living room. The seven partners in the venture, BBC, ITV, Channel 4, TalkTalk, BT, Arqiva and Channel 5 – have now formed YouView TV Ltd, pledging about £18m each to cover the first four years of operation from April 2010.

16/09/2010

16/09/2010  |  Full story...

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