Digital Intelligence

Entries from Digital Intelligence tagged with "charity"

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Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution

LADBible and Plastic Oceans Foundation created a smart campaign to highlight plastic pollution in the North Pacific ocean with "Trash Isles", winning this year’s Design and PR Cannes Lions award in the process.

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25/06/2018  |  Full story...

Unilever donates to charity for each Knorr video ad view

Unilever food brand Knorr is trialling a new video ad format that lets viewers choose a charity to benefit from the revenue it derives if they view an ad for at least 15 seconds.

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10/04/2018  |  Full story...

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt

A social experiment stunt, conducted by Stella Artois and Matt Damon’s water.org, illustrates the way so many of us take water – a basic human necessity – for granted.

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22/02/2018  |  Full story...

Stories of the year: Blockchain used to tackle the refugee crisis

Back in May 2017, the United Nations sent aid to 10,000 Syrian refugees using Ethereum Blockchain.

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15/12/2017  |  Full story...

Only 25% of charity apps accept donations

Three quarters (75%) of charities don’t offer apps capable of making or managing payments, despite almost half (45%) of UK consumers making donations via a mobile device in the last year and 65% using their smartphone or tablet to pay for goods or services.

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29/11/2017  |  Full story...

Digital experts unite to help Manchester’s homeless with tech solutions

A ‘raising bee’ (a gathering of people to give assistance) in the North West digital community is helping tackle the ever-increasing issue of homelessness, not only in Manchester but other cities around the UK.

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15/09/2017  |  Full story...

Charity campaign #ChildMothers shocks with “maternity collection for 12 year olds”

Every year in developing countries seven million children under the age of 18 become mothers. To raise awareness of the issue, child rights organisation Plan International Finland has commissioned a clothing collection that the world should not need - maternity wear for 12-year olds.

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15/08/2017  |  Full story...

Video viral of the week: BA launches star-studded flight safety video

British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below…

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20/07/2017  |  Full story...

River Island backs #explainepilepsy campaign

Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island.

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24/05/2017  |  Full story...

Sponsored elephants? #MarchforGiants brings 3D posters to life around world

18 Feet & Rising’s ambitious campaign #MarchforGiants (March 23 to March 26 2017) will see a herd of 3D virtual elephants transcend global borders as it parades across giant outdoor advertising screens in three continents.

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14/03/2017  |  Full story...

"Things Guys Don’t Talk About": New social media film for Childline

Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings.

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08/03/2017  |  Full story...

Cancer Research UK uses proximity marketing to drive donations on World Cancer Day

UK consumers turned to their smartphones to support World Cancer Day 2017, with a proximity engagement campaign run on behalf of Cancer Research UK in early February driving a nine per cent click through rate.

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10/02/2017  |  Full story...

Amsterdam introduces contactless payment jackets for homeless people

An innovative new method of donating money to the homeless using a contactless payment system fitted to a winter jacket is being tested on the streets of Amsterdam.


12/01/2017  |  Full story...

Unilever debuts #ShareAMeal campaign to fight world hunger

Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery.

25/11/2016  |  Full story...

Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot

Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below…

21/11/2016  |  Full story...

Charity case study: ‘Donate the Bars’ turns blank spaces into ad estate

When vertical videos are posted on YouTube, two black bars appear on each side- a perfect ad opportunity? This case study looks at how agency J. Walter Thompson (JWT) put some often overlooked ad space to a good cause.

09/11/2016  |  Full story...

Video viral of the week: “World’s biggest asshole” promotes organ donation

This new online video campaign from Donate Life uses dark comedy to show how even the “world’s biggest asshole” can do something very positive through organ donation. See why it’s our video viral of the week below…

11/08/2016  |  Full story...

YouTube adds video donation option

Google has launched a Donation card for YouTube video creators, letting viewers directly donate money to non-profit organisations from the video sharing platform.

02/02/2016  |  Full story...

Movember targets ‘Mo Bros’ through location based marketing

The Movember Foundation, the charity changing the face of men’s health, is working with xAd, the leader in location-based marketing, to drive awareness, website visits and sign-ups among the office and commuter audience for its annual campaign this month.

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24/11/2015  |  Full story...

Barclays testing Bitcoin integration in online banking

Barclays is testing Bitcoin as it looks into the potential of the cryptocurrency for online banking, charity support and other use cases.

02/09/2015  |  Full story...

Twitter pulls ‘massively dangerous’ Vine ads after epilepsy warning

Twitter has pulled a brightly flashing Vine ad from its website Friday after receiving complaints from an epilepsy charity.

13/07/2015  |  Full story...

ChildLine boosts digital counselling services

NSPCC counselling service ChildLine has appointed digital marketing and technology consultancy, Amaze, to ensure its services are digitally optimised to meet the needs of those seeking support online.

16/06/2015  |  Full story...

Palestinian online travel startup Batuta gets $2.5m funding boost

Arabic online travel site Batuta has secured a $2.5 million Series A investment round led by Siraj Palestine Fund I

29/05/2015  |  Full story...

PETA recruits FightMe app users for anti-fur campaign

PETA is working with challenge based app, FightMe, to launch an online anti fur protest.

22/04/2015  |  Full story...

Save the Children quiz asks if you will survive an epidemic

Save The Children has launched a new quiz that puts the reader in the situations faced by deprived children across the world.

10/03/2015  |  Full story...

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