Digital Intelligence

Entries from Digital Intelligence tagged with "chile"

20 result(s) displayed (1 - 20 of 20)

Latin America has fastest-growing ad market in world

Overall ad spending in Latin America will jump more than 10% in 2015, outpacing all other regions, according to new data.

18/09/2015  |  Full story...

Global web consumer trends: Study reveals what makes each country click

Singapore is the nation most motivated to go online by entertainment; The Portuguese the most motivated by information and the Chinese by self-expression and transaction, according to new research by global media agency network Mindshare.

20/08/2013  |  Full story...

Digital marketing in Latin America 2013: A snapshot of the internet’s fastest growing region

The Latin America online population grew faster than any other global region in the past year, rising 12% to 147 million visitors, according to new research.

18/06/2013  |  Full story...

WPP’s Xasis brings audience buying platform to Latin America

Audience buying company Xasis has launched of operations in Latin America, as the WPP-owned firm expands its global operations.

12/06/2013  |  Full story...

Latin America online shopping trends: Clothing and electronics top categories for web shoppers

Clothing and electronics are the most popular categories for online shopers in Latin America, with brand awareness and loyalty key to driving purchases, according to a new study.

03/06/2013  |  Full story...

Online video trends in Latin America: Chile leads the way

More than 9 in 10 Chilean web users tuned into online video in August, with YouTube by far the most popular site across the Latin American territories, according to data from comScore.

30/05/2013  |  Full story...

Top 10 countries for social media engagement: Time spent

The average time spent on social networks worldwide in 5.2 hours per month. The country with the highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries, Mexico showed the lowest average time spent on social networks with 7.5 hours.

Top 10 countries for social media engagement: Time spent. The average time spent on social networks worldwide in 5.2 hours per month. The country with the highest average time spent on social networks is Argentina with 9.8 hours. Of the top 10 countries, Mexico showed the lowest average time spent on social networks with 7.5 hours.

29/05/2013  |  Full story...

Top 20 social networks in Latin America

Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research.

22/05/2013  |  Full story...

Digital ad spend in Latin America: Brazil to lead growth

Digital ad spend in Latin America is set to double by 2016, with Brazil leading the way, according to new research.

08/05/2013  |  Full story...

Global mobile trends: Fastest growing iOS and Android markets

This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the period.

Global mobile trends: Fastest growing iOS and Android markets. This chart shows the growth of iOS and Android devices from January 2012 and January 2013. China no longer leads in terms of growth but still grew by 209% over the year. Colombia (278%), Vietnam (266%) and Turkey (247%) saw the highest amounts of growth over the period.

13/03/2013  |  Full story...

Case study: Sodimac uses ‘Skip Ad’ button as part of message

Home improvement store Sodimac teamed up with the government environmental care agency in Chile to run a smart YouTube ad to encourage eco-friendly habits, through innovative use of the ‘skip this ad’ button. This case study shows how the campaign got 80,000 click throughs in just one week.

05/02/2013  |  Full story...

Internet use in Chile: 90% of internet users in Chile watched online video in May

A new study from comScore has found that Chile ranked as the most engaged online video market in Latin America with viewers watching an average of 176 videos per viewer during May 2012, an increase of 60% from the previous year.

“Online video consumption in Chile has grown immensely in the past year, fuelled by an increase in content options available to consumers,” said Rodrigo Daie, comScore country manager for Chile. “In recent years, we have seen online video evolve from a purely user-generated content venue to a channel where professionally produced, long-form content is now widely available. This expansion of video content brings tremendous potential to advertisers that are looking to reach their key audiences during this highly-engaging online activity."

25/07/2012  |  Full story...

Digital Intelligence special report: Latin America digital marketing

Digital Strategy data - Digital Intelligence - Special report: Latin America

Across Latin America, the growth of online marketing continues to be rapid as brands unlock a smarter communications mix.

This briefing gives a snapshot of market growth across Latin America. In digital training programmes we explain how to read the landscape, identify priority digital channels and apply 'tipping point' thinking...

It all starts with understanding the channel mix of your consumers and reading the landscape correctly.

Read the Digital Intelligence Latin America special report

Recent editions of Digital Intelligence

18/07/2012

Internet users and local penetration: South America

This chart details internet users across South American nations (and relative percentage of total local populations). Argentina, Colombia, Uruguay and Chile have the highest penetration of online populations, whereas Ecuador, Paraguay and Bolivia have the lowest number of online citizens.

Internet users and local penetration: South America. This chart details internet users across South American nations (and relative percentage of total local populations). Argentina, Colombia, Uruguay and Chile have the highest penetration of online populations, whereas Ecuador, Paraguay and Bolivia have the lowest number of online citizens.

02/07/2012  |  Full story...

Latin America: Social networking overtakes portals for first time

Social networking has become the dominant online sector in Latin America, with Facebook accounting for 1 in every 4 minutes spent online, according to new data. The research, from comScore, looked at Latin America’s key digital trends of the past year and what they mean for the year ahead.

28/03/2012  |  Full story...

Top 10 markets for Facebook by % reach of visitors

Five of the top 10 markets for Facebook penetration are in Latin America. Facebook reached 90.9% of all online users in Chile, ranking as the third most highly penetrated market globally behind Philipines and Turkey.

Top 10 markets for Facebook by % reach of visitors. Five of the top 10 markets for Facebook penetration are in Latin America. Facebook reached 90.9% of all online users in Chile, ranking as the third most highly penetrated market globally behind Philipines and Turkey.<br />

13/10/2011  |  Full story...

Yahoo switches to Bing search results in Europe

Yahoo! has migrated organic search results to Bing across Europe, as the two firms cement the landmark search alliance deal stuck two years ago. The move means searches on Yahoo! UK, France, Germany, Italy and Spain, will generate results powered by Microsoft’s search engine, Bing.

Paid search adverts, however, will remain as they currently are. The transition is one that’s already been made in America, including the US, Argentina, Brazil, Canada, Chile, Colombia, Peru and Venezuela. Australia and New Zealand Yahoo search results are also powered by Bing.

08/08/2011

08/08/2011  |  Full story...

Google ‘accounts for 9 of 10 searches in Latin America’

In the past year searches in Latin America surged 21 percent to more than 18.5 billion queries in March 2011, with the typical searcher conducting 167 queries during the month, according to new research. The study, from comScore, found that Google Sites held a strong lead as the top search destination, accounting for 90 percent of all searches conducted in the region.

01/06/2011  |  Full story...

Latin America: Cookie deletion leads to severe audience over-estimates

There is a discrepancy between server-based and panel-based data and reveals that cookie deletion that can lead to large overstatements in server logs’ measurement of the size of online audiences, according to a new study in Latin America. The study, from comScore, found that without appropriate adjustments, server-based audience reports can be inflated up to 2.5 times the actual number of unique visitors. The study analyzes behaviors in Latin America, including individual market analysis for Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela.

27/05/2011  |  Full story...

Top 10 Countries by Average Monthly Hours Online per Unique Visitor Broadband vs. Narrowband

Digital Strategy data - Top 10 Countries by Average Monthly Hours Online per Unique Visitor  Broadband vs. Narrowband

Among Visitors Age 15+*
January 2007
Total Worldwide - All Locations

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
** Level of narrowband penetration extremely low, therefore an accurate reportable estimate is not available.
Source: comScore World Metrix
comScore: http://www.comscore.com

07/03/2007

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