Digital Intelligence

Entries from Digital Intelligence tagged with "china mobile"

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Top 100 global brands: Apple overtakes Google

Apple has overtaken Google as the 'world's most valuable brand', bringing an end to four years of dominance by the search giant, according to new research. The annual 'BrandZ' report from WPP-owned research agency Millward Brown, calculated brand power using a combination of quantitative customer research and financial analysis. According to the report, the value of Apple's brand grew to $153.5bnn while Google's brand slipped 2% to $111.4bn.

09/05/2011  |  Full story...

The 10 most powerful global brands of 2007 (plus value)

Digital Strategy data - The 10 most powerful global brands of 2007 - plus value

Source: Millward Brown
Millward Brown: http://www.millwardbrown.com

23/04/2007

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