Digital Intelligence

Entries from Digital Intelligence tagged with "christmas"

25 result(s) displayed (1 - 25 of 224)

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Top 10 Christmas ads: Tesco beats John Lewis for social media buzz

Tesco claimed the top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C.


12/12/2019  |  Full story...

Shopper growth over ‘Cyber Weekend’ outperforms Black Friday and Cyber Monday

Consumers are looking for ongoing Black Friday deals during the following Saturday and Sunday resulted in this year’s ‘Cyber Weekend’ being 26% larger than in 2018, according to new research.


11/12/2019  |  Full story...

Mobiles driving 52% of online fashion sales this Christmas

An early analysis of fashion shopping habits globally this holiday season shows mobile phones account for 67% of traffic to fashion retail sites and 52% of sales revenue.


10/12/2019  |  Full story...

Forget John Lewis: £100 Christmas ad for local DIY shop melts hearts

An independent hardware shop in wales might just have made the best Christmas advert of 2019 - and it cost less than £100 to make.


09/12/2019  |  Full story...

UK viewers rate Aldi’s Amazing Christmas Show the most powerful Christmas TV ad of the year

Aldi’s Amazing Christmas Show is the most powerful ad of Christmas 2019, according to Kantar’s annual research into which festive TV advertising campaigns work best with viewers.


25/11/2019  |  Full story...

Top 10 Christmas ads 2019: Very beats John Lewis for emotional engagement

UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research.


19/11/2019  |  Full story...

Wednesday 'marks the start of growing Black Friday bonanza'

Black Friday is set to be bigger than ever, and could start as soon as this Wednesday - as last year searches for ‘Black Friday’ on shot up by 73% overnight on Wednesday 14th November, just under a week and a half ahead of the official occasion.


19/11/2019  |  Full story...

What are shoppers planning for Black Friday? [INFOGRAPHIC]

With Black Friday soon approaching on 29th November, what can advertisers and retailers expect from shoppers this year, as they grow more savvy to the sale? New research uncovers some surpsing trends,


19/11/2019  |  Full story...

Digital Christmas: 54% of shoppers will use mobile devices to help buy gifts

Christmas adverts remain crucial to brand success, making it imperative for advertisers to target and spend judiciously this festive season, according to new research.


18/11/2019  |  Full story...

Christmas ad season: John Lewis teams with Waitrose for first time with ‘Excitable Edgar’ dragon

John Lewis has launched its first ever joint Christmas ad with partner Waitrose featuring an excitable young dragon who derails festivities with his fiery breath.


14/11/2019  |  Full story...

Many happy returns: Christmas customers more loyal than other times of year

Holiday customers that return the following holiday season are more than twice as likely to convert compared to other customers – highlighting the importance of using technology that can analyse and segment valuable audiences at scale, according to new research.


30/10/2019  |  Full story...

Festive shopping frenzy: How the Golden Quarter is Transforming Shopping Behaviours

Black Friday is now but a part of the wider ‘Golden Quarter’ of increased sales, and retailers need to properly put the day in its context to capitalise on modern shopping trends to maintain growth, according to new research.


30/10/2019  |  Full story...

Festive frenzy: Top 5 busiest UK shopping days

‘Super Saturday’ and the day after Black Friday are predicted to be the busiest trading days of the year, according to new research.


26/09/2019  |  Full story...

Retail trends: Youngest shoppers most likely to buy in-store as seasonal purchases begin

Europe is the leader in mobile shopping, with 67% of traffic coming from this channel during the holiday season, while younger shoppers are more likely to buy in store, according to new research.


06/09/2019  |  Full story...

Christmas in July? Shopping search trends reveal windows of opportunity for brands

Monday marks the beginning of Christmas shopping season, according to new insights released by eBay Advertising, kickstarting a fruitful five months for brands.

Christmas in July? Shopping search trends reveal windows of opportunity for brands

01/08/2019  |  Full story...

Boohoo bucks ASOS trend with strong Christmas revenues

Online fashion retailer Boohoo raised its revenue guidance after successfully navigating a tough Christmas for the high street, contrasting with rival ASOS, which was forced to issue a profit warning.


15/01/2019  |  Full story...

Consumers set to spend £7bn on groceries in run up to Christmas

Sales momentum remains weak across the grocery industry, with headline growth of +2.3% over the last four weeks, according to data released by Nielsen.


13/12/2018  |  Full story...

Top 10 Christmas ad rankings: John Lewis secures top social media spot

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.


10/12/2018  |  Full story...

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV)

Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns.


04/12/2018  |  Full story...

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top

Realeyes measured viewers' emotions and attention levels through facial expressions and body language and found airport ad was most engaging from this year’s festive crop.


03/12/2018  |  Full story...

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.


29/11/2018  |  Full story...

Paco Rabanne targets Instagram shoppers with ‘immersive Christmas Market’

Paco Rabanne is launching a ‘fragrance-inspired’ Christmas Market, which will pop up in four locations across the nation over the Christmas period, designed to boost awareness and enourage Instragram photo opportunities.


26/11/2018  |  Full story...

Brits to spend 3 times more online than French and Germans online this Christmas

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.


26/11/2018  |  Full story...

Online purchase experience is worse at Christmas, say British shoppers

Despite nearly half of British shoppers now doing at least half of their Christmas shopping online, 44% say the online delivery is worse during the festive season, according to a new survey commissioned by parcelLab.


22/11/2018  |  Full story...

John Lewis changes tune with Elton John Christmas ad

This year’s highly anticipated John Lewis Christmas advert has finally been released, focusing on Elton John and the gift of music.


15/11/2018  |  Full story...

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